Title of Presentation; “The Perfect Pitch: How to Plan, Build and Deliver the Perfect BNI Presentation”
Discover how to:
- Structure one minute and 10 minute presentations to gain more referrals
- Build emotional connection through personal stories
- Keep your presentations fresh and updated
- Avoid being boring and suffering “Ground-Hog Day Syndrome”
- Overcome nerves and anxiety
- Manage energy levels
- Maximise body language
- Leverage your presentations into other business building activities
Tuesday, December 01, 2009
The Perfect Pitch to BNI Members
Public Speaking Training Perth: Laing O'Rourke
Public Speaking Training Perth: Powerful and Persuasive Presentations 4th November for Engineering Company Laing O'Rourke

"Well structured course" Kevin O'Meara, Project Manager
"I liked the techniques and skills" Angel Enciso, Project Manager
"The practical side was great. Good to have the camera in your face" James Holthouse, Environmental Co-ordinator
"It moved at pace and was designed to hold one's attention" Hugh Kennedy, Project Manager
"structured appraoch focused on effective delivery methods" Brock Gurney, Contract Administrator
"Well structured course" Kevin O'Meara, Project Manager
"I liked the techniques and skills" Angel Enciso, Project Manager
"The practical side was great. Good to have the camera in your face" James Holthouse, Environmental Co-ordinator
"It moved at pace and was designed to hold one's attention" Hugh Kennedy, Project Manager
"structured appraoch focused on effective delivery methods" Brock Gurney, Contract Administrator
St Peters College 30th Reunion National Wine Centre, Adelaide

Pictured at the National Wine Centre.

Pictured with Guy Roberts, CEO Penrice Soda Holdings (ASX: PSH), Adelaide.
Friday, November 20, 2009
Why Corporates Should Listen To Bloggers
By Thomas Murrell MBA, CSP International Business Speaker
At the height of the West Atlas Oil Leak in the Timor Sea there were 7,697 mentions in the Australian press, TV, radio and Internet according to a major media monitoring company in Australia.
When the well was finally blocked and the oil rig caught on fire this story was made for TV with its graphic visual pictures.
Yet, this incident was being analysed in this online newsletter as early as the 26th of August.
Why did it take so long to get traction in mainstream media? Perhaps it was so far away and in a remote location.
The fact is though, corporates like PTTEP Australasia can no longer ignore what is being said online.
Here are three reasons why any business should be monitoring their online reputation and be aware of what is being said about them.
1. First To Report and Analyse
On the Internet, the story is breaking in real time because there are no deadlines.
Companies are able very quickly, sometimes in a matter of minutes, to pick up on what stakeholders are saying.
If there are certain issues, like oil spills, corporates can set up an alert, so that they can be ready to react.
The point of tracking what online stakeholders are saying about issues is to be able to react quickly if something bad happens or learn from the good things people say. Either way, though, companies are learning they have to pay attention.
If a company's not listening, they're not going to pick up what is being said.
Free to use monitoring services such as Technorati, Google Blog Search, Hubsub and Icerocket are a basic starting point.
2. Unfiltered
Blog messages are raw and unfiltered. Untouched by editors and others who may sanitise a message.
Chief-level executives, journalists, thought leaders and influencers in the market are real voices for what people think about an organisation and its people, products and services.
It is a great place for customer intelligence because events are happening very fast. Often bloggers are considered to be people with real strong opinions. So it's a place where people are being really honest about what they think.
Blogs can be a modern replacement for customer satisfaction surveys or focus group reports, which can take months to compile and analyse.
3. Bloggers Can Be Wrong
Take for example this post in my last Media Motivators that was also published in my blog.
"Get together a crisis team and hold a media conference to regularly update stakeholders in an efficient, controlled and timely way.
My research has failed to show any evidence that PTTEP Australasia has held a media conference on the oil spill."
Factually wrong according to the company handling the PR as this email on the 22nd of October indicates from one of my readers.
This response is probably way out of date now, given the escalation of the incident and media hyper interest, but it gives you an idea of the process.
"Tom. interesting article about the PTTEP incident but I think you now need to provide an update to your client base.
We're handling the communications for PTTEP.
Fact 1: Woodside's rig simply was not technically suitable - they needed a jack-up rig instead of a semi-submersible rig which Woodside was offering.
Fact 2: Three full-scale press conferences have been conducted, with daily updates sent to State, national and international media. In fact, 74 media releases have been issued by PTTEP since the incident began on August 21.
Fact 3: Current and up-to-date State, national and international media databases are being used.
I'll look forward to reading the update.
Cheers,
Peter Peter Harris | Managing Director - PPR WA | Professional Public Relations Pty Ltd"
So you can see bloggers get it wrong and its important to provide the facts.
This is a great case study on crisis communications and I hope to interview Peter's colleague, Errol Considine, who has been managing this incident along with a big team from PPR, to provide you with an update, overview and case study of the PTTEP incident for a future podcast when it all settles down.
Contact us if you need to conduct crisis communications training.
At the height of the West Atlas Oil Leak in the Timor Sea there were 7,697 mentions in the Australian press, TV, radio and Internet according to a major media monitoring company in Australia.
When the well was finally blocked and the oil rig caught on fire this story was made for TV with its graphic visual pictures.
Yet, this incident was being analysed in this online newsletter as early as the 26th of August.
Why did it take so long to get traction in mainstream media? Perhaps it was so far away and in a remote location.
The fact is though, corporates like PTTEP Australasia can no longer ignore what is being said online.
Here are three reasons why any business should be monitoring their online reputation and be aware of what is being said about them.
1. First To Report and Analyse
On the Internet, the story is breaking in real time because there are no deadlines.
Companies are able very quickly, sometimes in a matter of minutes, to pick up on what stakeholders are saying.
If there are certain issues, like oil spills, corporates can set up an alert, so that they can be ready to react.
The point of tracking what online stakeholders are saying about issues is to be able to react quickly if something bad happens or learn from the good things people say. Either way, though, companies are learning they have to pay attention.
If a company's not listening, they're not going to pick up what is being said.
Free to use monitoring services such as Technorati, Google Blog Search, Hubsub and Icerocket are a basic starting point.
2. Unfiltered
Blog messages are raw and unfiltered. Untouched by editors and others who may sanitise a message.
Chief-level executives, journalists, thought leaders and influencers in the market are real voices for what people think about an organisation and its people, products and services.
It is a great place for customer intelligence because events are happening very fast. Often bloggers are considered to be people with real strong opinions. So it's a place where people are being really honest about what they think.
Blogs can be a modern replacement for customer satisfaction surveys or focus group reports, which can take months to compile and analyse.
3. Bloggers Can Be Wrong
Take for example this post in my last Media Motivators that was also published in my blog.
"Get together a crisis team and hold a media conference to regularly update stakeholders in an efficient, controlled and timely way.
My research has failed to show any evidence that PTTEP Australasia has held a media conference on the oil spill."
Factually wrong according to the company handling the PR as this email on the 22nd of October indicates from one of my readers.
This response is probably way out of date now, given the escalation of the incident and media hyper interest, but it gives you an idea of the process.
"Tom. interesting article about the PTTEP incident but I think you now need to provide an update to your client base.
We're handling the communications for PTTEP.
Fact 1: Woodside's rig simply was not technically suitable - they needed a jack-up rig instead of a semi-submersible rig which Woodside was offering.
Fact 2: Three full-scale press conferences have been conducted, with daily updates sent to State, national and international media. In fact, 74 media releases have been issued by PTTEP since the incident began on August 21.
Fact 3: Current and up-to-date State, national and international media databases are being used.
I'll look forward to reading the update.
Cheers,
Peter Peter Harris | Managing Director - PPR WA | Professional Public Relations Pty Ltd"
So you can see bloggers get it wrong and its important to provide the facts.
This is a great case study on crisis communications and I hope to interview Peter's colleague, Errol Considine, who has been managing this incident along with a big team from PPR, to provide you with an update, overview and case study of the PTTEP incident for a future podcast when it all settles down.
Contact us if you need to conduct crisis communications training.
Tuesday, November 17, 2009
Graduate Management Association Leadership Link Pictured with Michael Chaney
Labels:
leaders,
leadership,
leading,
Michael Chaney,
NAB,
Woodside
Monday, November 16, 2009
Stakeholder Relations Presentation to Bauxite Resources Limited
BRL TESTIMONIAL FOR TOM MURRELL
A short note of appreciation Tom for your well-received and professionally-delivered MSIR Presentation to our Bauxite Resources team. The feedback was very positive from the Geologist’s to the Executive Chairman. It demonstrated that we’re committed to excellence and certainly helped galvanize a ‘can do’ team approach here at BRL.
Thanks again Tom.
Brad Farmer
Public Affairs & Environment
BAUXITE RESOURCES LTD
3/159 Adelaide Terrace, East Perth WA 6004
PO Box 6664, East Perth WA 6892
Monday, October 26, 2009
Brian Walton Future Risk Presentation on Slidecast
T I C Presentation Sept 094
View more documents from 8M Media and Communications.
Thursday, October 22, 2009
The Nine C's of Crisis Communications - Part Three
By Thomas Murrell MBA, CSP International Business Speaker
Nine weeks is a long time in the oil industry. Especially if you have a leak that has so far cost more than five million dollars just in clean-up costs.
Oil has been leaking from the West Atlas drill site in the Timor Sea since August 21 2009.
Despite three attempts, the leak is technically difficult to stop. A fourth effort will be made on Friday.
The longer it goes on the more it is a PR disaster for the oil and gas industry.
Chairman of one of Australia's largest operators, Woodside Limited, Michael Chaney confirmed at a University of Western Australia Graduate Management Association function last night that Woodside had offered to help but this was rejected.
Green activists continue to try and keep the issue in the public eye despite the oil rig being in such a remote location.
West Australian Greens senator Rachel Siewert was quoted in various media as saying:
"Today's figures do not cover potential costs and damages to industries such as the $8 million-a-year fishery and tourism that operates in the vicinity of the spill," she said.
"Nor the long-term costs in terms of damage to the marine environment.
"This backs the growing calls for oil and gas operators to be required to contribute to a trust fund and improved insurance arrangements."
This is in the context of the A$43billion dollar Gorgon development and the even bigger proposed Browse Basin development in the West Kimberley.
The company that owns the rig, PTTEP Australasia, part of Thailand's only publicly listed oil exploration company, is sticking to the facts only and has made limited public comment.
A good strategy for an incident like this, but rejecting Woodside's offer of help could come back to haunt them - even from a PR perspective as the issue drags on.
This is all happening while the stigma of one of the world's worst oil spills continues for Exxon 20 years on.
After the crisis, more than 18,000 customers sent their Exxon credit cards back to the company.
Media and political comments were extremely hostile.
Exxon fell from 8th to 110th on Fortune's list of most admired US companies.
The direct cost to the company in punitive damages, compensation and clean-up operations was well over $10 billion and the incident is still being talked about.
So what should you do in a crisis like an oil spill?
Here are the Nine C's of crisis communications, and the third and final three.
7. Convene
Get together a crisis team and hold a media conference to regularly update stakeholders in an efficient, controlled and timely way.
My research has failed to show any evidence that PTTEP Australasia has held a media conference on the oil spill.
8. Connect
Have up to date databases and distribution systems to get information out.
Social media channels are becoming increasingly important in a crisis.
9. Clarify and review
Learn from past experiences.
Run hypothetical crisis training to road test your systems, messages and people.
Contact me if you want crisis training for your organisation.
Nine weeks is a long time in the oil industry. Especially if you have a leak that has so far cost more than five million dollars just in clean-up costs.
Oil has been leaking from the West Atlas drill site in the Timor Sea since August 21 2009.
Despite three attempts, the leak is technically difficult to stop. A fourth effort will be made on Friday.
The longer it goes on the more it is a PR disaster for the oil and gas industry.
Chairman of one of Australia's largest operators, Woodside Limited, Michael Chaney confirmed at a University of Western Australia Graduate Management Association function last night that Woodside had offered to help but this was rejected.
Green activists continue to try and keep the issue in the public eye despite the oil rig being in such a remote location.
West Australian Greens senator Rachel Siewert was quoted in various media as saying:
"Today's figures do not cover potential costs and damages to industries such as the $8 million-a-year fishery and tourism that operates in the vicinity of the spill," she said.
"Nor the long-term costs in terms of damage to the marine environment.
"This backs the growing calls for oil and gas operators to be required to contribute to a trust fund and improved insurance arrangements."
This is in the context of the A$43billion dollar Gorgon development and the even bigger proposed Browse Basin development in the West Kimberley.
The company that owns the rig, PTTEP Australasia, part of Thailand's only publicly listed oil exploration company, is sticking to the facts only and has made limited public comment.
A good strategy for an incident like this, but rejecting Woodside's offer of help could come back to haunt them - even from a PR perspective as the issue drags on.
This is all happening while the stigma of one of the world's worst oil spills continues for Exxon 20 years on.
After the crisis, more than 18,000 customers sent their Exxon credit cards back to the company.
Media and political comments were extremely hostile.
Exxon fell from 8th to 110th on Fortune's list of most admired US companies.
The direct cost to the company in punitive damages, compensation and clean-up operations was well over $10 billion and the incident is still being talked about.
So what should you do in a crisis like an oil spill?
Here are the Nine C's of crisis communications, and the third and final three.
7. Convene
Get together a crisis team and hold a media conference to regularly update stakeholders in an efficient, controlled and timely way.
My research has failed to show any evidence that PTTEP Australasia has held a media conference on the oil spill.
8. Connect
Have up to date databases and distribution systems to get information out.
Social media channels are becoming increasingly important in a crisis.
9. Clarify and review
Learn from past experiences.
Run hypothetical crisis training to road test your systems, messages and people.
Contact me if you want crisis training for your organisation.
Wednesday, October 21, 2009
Yahoo Bamboo - Launch Party for BNI Bamboo West
I was fortunate to be asked to be the MC for the launch party of BNI Bamboo West called Bamboo Yahoo held at the Canton Lounge Bar in Perth.
Pictured with the beautiful people of Perth's premier, high quality business networking group from left to right: Lorinska Anderson, Ben Kahan - Professionals Property Perth, Andrew Merrington - All About You Financial Services, Paul Blake - Allwest Financial Group and former models Heidi and Christie.
Please contact me if you are interested in hearing more about the benefits of being in a networking group.
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