Tuesday, October 19, 2004

Consumers Buy Brands Because of Trust and Prestige

A quick post from the Pacific Coffee Company in City Walk, Singapore where you get 15 minutes free Internet access with every purchase.

I've never used a keyboard with so many coffee stains before!

I've come via this walk to buy my two favourite brands when I'm in Singapore.

The first is Timberland because there is no Timberland shop in Perth, where I come from and the one in Sydney closed down.

I like Timberland because of the quality and confort. I find being a former elite athlete, the bigger fit suits my hammer throwing thighs!

I bought my last pair of Timberland trekking shoes in Hong Kong five years ago and its time for an upgrade.

Timberland is popular in Asia and locals buy it for the brand. Overseas buyers like me seek it out for comfort.

The brand is also built on a story and displayed in the shop I went into was this piece of Timberland history.

"In 1973, led by founder Sidney Swartz, Timberland introduced the first waterproof boot setting new standards for craftmanship, durability and protection from the outdoors."

Good brands use stories to reinforce relationships and trust with consumers.

Another of my favourite brands is Samsonite. My bags get a beating being an International Business Speaker and this is a brand with the best quality of travel luggage in the world. I pay extra for peace of mind.

My fifteen minutes is up. See you next time. Tom

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