Is your ego getting in the way of a good Ezine.
Successful Ezines or electronic magazines are well written and usually stick to the 80/20 rule. 80 per cent good content, 20 per cent advertising or self-promotion.
Write as a friend and make an emotional connection with your readers.
How do you do this?
In When Good Newsletters Go Bad: How to avoid the rut and capture hearts Meryl K. Evans, Editor, eNewsletter Journal, provides the following advice:
"Ensure the advertising to content ratio is in favor of content.
1. Include a free offer.
2. Put links to the site where it is appropriate (byline, banner, published line, etc.).
3. Create "special" offers good for a limited time.
4. Add related products or services at the end of an article.
5. Limit the sending of offers or specials in a separate email."
Check your Ezine against this list. Source: eNewsletter Journal, November 10, 2004, Issue 3.21.