I'm hooked by this blogging as a way of sharing knowledge.
I'm now heavily researching what makes a good blog and how it can be applied to business, especially marketing and PR.
I've been a big fan of Seth Godin since reading his book on 'permission marketing'.
This is what he says makes a good blog:
"Blogs work when they are based on:
(maybe Utility if you want six)." (Source: click here)