What Makes a Good Blog

I'm hooked by this blogging as a way of sharing knowledge.

I'm now heavily researching what makes a good blog and how it can be applied to business, especially marketing and PR.

I've been a big fan of Seth Godin since reading his book on 'permission marketing'.

This is what he says makes a good blog:

"Blogs work when they are based on:

Candor
Urgency
Timeliness
Pithiness and
Controversy

(maybe Utility if you want six)." (Source: click here)