Thursday, March 03, 2005

Creating Keywords for Effective Public Relations Writing Online: Six Easy Steps

Creating Keywords for Effective Public Relations Writing Online: Six Easy Steps
By Thomas Murrell MBA CSP

Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords, surfers will be unable to find your articles when they conduct searches.

According to Sharon Housley the formula is a little tricky - you will need to locate terms that are popular and relevant to your article. "These terms may or may not be terms that *you* feel are relevant terms," she says.

The optimal terms in an article should be terms that a potential customer would use when searching for an article with your content that relates to your area of expertise.

In order to achieve success your article should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches.

"The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines," according to Housley.

She gives this great formula: relevant + popular with searchers but not with competitors = success

"Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term," she believes.

So how do you go about it?

Here are 6 easy steps:

Step 1: Brainstorm a list of logical terms and phrases that relate to your area of expertise, product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn't occurred to you.

Step 2: Use free and low-cost tools available online and for download to allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

Examples include:

KeywordTumbler - KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds.

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool.

WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords.

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on.

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass", Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar". Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming", "programming languages", "progesterone", or "progressive". You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had.

Step 3: Examine your log files on your own website to see what terms customers are using to find an article or website,

Step 4: Visit competitors web sites and articles and examine their meta tags for additional terms,

Step 5: Use a thesaurus to find related terms, include misspellings of keywords in your keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Step 6: Measure your success. Keyword statistics give Internet marketers a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, Housley says "potential customers will be streamed to your site like ants to a picnic". Also measure posts to your blog or new subscribers to your Ezine as other ways to measure how successful your effective public relations strategy has been.

Source: Adapted from: "Determining Keywords" by Sharon Housley published online at


p said...

Determining Target Audience
Top 10 Tips In Determining Your Target Audience

1.First outline your primary goal/objective this is the thing that is of most importance that you wish to achieve. Be 100% sure that you outline a goal that will be the most beneficial to you and your campaign. Equally important is to make sure everyone involved in the campaign has a clear understanding of what thay are aiming for.

2.Conduct research on the broad spectrum of possible audiences/stakeholders that may suit your needs. By doing this you can create a point at which you can begin eliminating those groups that are obviously not in your need of reach. This will make future procedures easier.

3.Begin to identify and categorise your stakeholder/audience groups. This really will be conducted more precisley further on. At this stage though doing this allows us to narrow down to a small number of groups that will be of interest to us further advancing our state of progress.

4.Now we will divide our groups into primary and secondary publics. This will now put us in a position where we can seriously look at who are really the groups that concern us the most in our undertaking of this campaign. We have a rough idea of the groups who are a priority for us.

5.We will now analyse which of these groups are really the ones we want to reach. Really identifying which groups will make our public relations program successful. This can really put it into perspective for us in terms of where we are really going.

6.Now further research will be conducted to help anaylse our target audiences attitudes,opinions and values. This really works as a re checking process to make sure that we are on the right track in our selection and goal.

7.The next step will be working out really what we want to say and the best way of saying it to our groups/audiences. This poses importance as we have to word our propositon to them clearly and appropriately.

8.Our next move is timing. We will determine when we want to deliver our message to the audience. A well decided time is crucial to our strategy/campaign as we really need to make sure we get our message across at the best and most convinient time when were most likely to gain co operation and a positive response.

9.We will now confirm and make absolutely sure of what effect we want to produce on our audience it really must fit in with everything else we have done up till now. The confirmation of such an important move could be crucial to the nature of the effect that we place on our target audience and the success of our campaign.

10.Finally we will all review the procedures and steps we have taking making sure everything is ready for us to go ahead and make a successful public relations campaign that gains the best results for ourselves and our target audience.
Lecturer Tom Murrell
Posted by Peter Verevis @ 4:56pm

p said...

Determining Target Audience
Top 10 Tips In Determining Your Target Audience

1.First outline your primary goal/objective this is the thing that is of most importance that you wish to achieve. Be 100% sure that you outline a goal that will be the most beneficial to you and your campaign. Equally important is to make sure everyone involved in the campaign has a clear understanding of what thay are aiming for.

2.Conduct research on the broad spectrum of possible audiences/stakeholders that may suit your needs. By doing this you can create a point at which you can begin eliminating those groups that are obviously not in your need of reach. This will make future procedures easier.

3.Begin to identify and categorise your stakeholder/audience groups. This really will be conducted more precisley further on. At this stage though doing this allows us to narrow down to a small number of groups that will be of interest to us further advancing our state of progress.

4.Now we will divide our groups into primary and secondary publics. This will now put us in a position where we can seriously look at who are really the groups that concern us the most in our undertaking of this campaign. We have a rough idea of the groups who are a priority for us.

5.We will now analyse which of these groups are really the ones we want to reach. Really identifying which groups will make our public relations program successful. This can really put it into perspective for us in terms of where we are really going.

6.Now further research will be conducted to help anaylse our target audiences attitudes,opinions and values. This really works as a re checking process to make sure that we are on the right track in our selection and goal.

7.The next step will be working out really what we want to say and the best way of saying it to our groups/audiences. This poses importance as we have to word our propositon to them clearly and appropriately.

8.Our next move is timing. We will determine when we want to deliver our message to the audience. A well decided time is crucial to our strategy/campaign as we really need to make sure we get our message across at the best and most convinient time when were most likely to gain co operation and a positive response.

9.We will now confirm and make absolutely sure of what effect we want to produce on our audience it really must fit in with everything else we have done up till now. The confirmation of such an important move could be crucial to the nature of the effect that we place on our target audience and the success of our campaign.

10.Finally we will all review the procedures and steps we have taking making sure everything is ready for us to go ahead and make a successful public relations campaign that gains the best results for ourselves and our target audience.
Lecturer Tom Murrell
From Peter Verevis

Thomas Murrell said...

Peter, good comments and article, but please have live links at the end, Tom

Alisa said...
This comment has been removed by a blog administrator.
Alisa said...
This comment has been removed by a blog administrator.
Anonymous said...

10 Essential Marketing Secrets

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.

Follow these 10 essential marketing secrets to ensure that your marketing campaign is successful.

1- Clarify your mission

Ensure that what you wish to achieve through your marketing plan is clear.

2- Have a plan and set some goals and strategies

Write a marketing plan and include specific, measurable, attainable, realistic goals that can be achieved within a specific timeframe; as well as the strategies for how these goals will be met.

3- Know your strengths and build on these

Establish what your strengths are and utilize them to your advantage.

4- Develop a sustainable competitive advantage

Develop an element to your business which your competitors don’t have and that you can continue to solely offer over a prolonged period of time.

5- Find out who your customers are

Extensive market research must be carried out to establish exactly who your customer base is.

6- Put a value on your product or service

7- Let people know about your product or service

It is essential to let the public, namely your target market know that your product/service is available – get the message out there.

8- Add value to existing products/services and make it tangible

By increasing the value of your product/service your customer base is getting more for there

9- Differentiate yourself from others

Point out the difference between you and your competitors. What is it that makes your product/service better?

10- Evaluate and review on a regular basis

Reviewing of your marketing plan must be done on a regular basis to assess whether you have reached your goals and depending on whether you have reached your goals or not they can be altered or new goals set.

For further information contact:
Renee Hayes:

Anonymous said...

Nine Inch Nails, With Teeth

Industrial rock band Nine Inch Nails (NIN) are set to release their 4th studio album on May the 3rd this year, titled With Teeth. After six years of waiting, fans will be treated to a raw and powerful follow up to 1999’s The Fragile according to

NIN consists officially of just one man, TRENT REZNOR. He writes and arranges all the music that the band has ever released, including the up coming With Teeth. NIN began back in 1989 with the release of Pretty Hate Machine. Renzor then put together a touring band . NIN secured a very large following through Pretty Hate Machine, with singles like Head Like a Hole and Terrible Lie. In 1992 NIN released the EP Broken, which took on a far heavier sound than the debut album. NIN then began attracting fans from the heavy metal community. Two years later NIN releasing the massively successful The Downward Spiral, with the singles Hurt (covered by Johnny Cash just before he died) and Closer.

It was five years before the release of The Fragile, the double CD giant that included the single StarF#$kers. Now after six long years fans only have to wait two more months for the much anticipated With Teeth.

NIN mastermind Trent Reznor has replaced the last band line up which toured in 1999-2001 of Robin Finck (guitar), Danny Lohner (guitar, bass), Charlie Clouser (keyboard). Those places have been filled by Alessandro Cortini, Jeordie White (formally Marilyn Manson and A Perfect Circle), Aaron North (formally The Icarus Line) and original drummer Jerome Dillion. All come together for the up coming tour for the new album With Teeth., which begins in Fresno, California of the 23rd of March.

With Teeth will consist of 13 tracks;
• All The Love In The World
• You Know What You Are?
• The Collector
• The Hand That Feeds
• Love Is Not Enough
• Every Day Is Exactly The Same
• With Teeth
• Only
• Getting Smaller
• Sunspots
• The Line Begins To Blur
• Beside You In Time
• Right Where It Belongs

Quoting BRIAN HIATT from RollingStone magazine (1st March, 2005);

"Stellar tracks include "Only," which boasts a "Billie Jean" beat and spoken-word vocals that evoke Prince, and "The Hand That Feeds" (the first single), which combines a guitar assault with New Wave-y keyboards. Says Reznor, "This record is probably more honest than anything I've done."

The first single, The Hand That Feeds, is rumoured to be released on April 11th. Already internet leaks have allowed keen fans to taste the brutal new single from With Teeth. With NIN global following many fans wait with antipation for the new release, hoping it will be just as, if not better than previous material released by Reznor. For more info on the May 5th release check out

Sean Vincent
Lecturer: Thomas Murrell
Notre Dame Australia

Anonymous said...


Email marketing is a type of direct marketing that uses electronic mail as a means of communication. This being one of the most effective marketing tools online.

Today marketing is one of the most well known business applications of email. Consequently email marketing is becoming a ‘given’ part of many marketing campaigns. Email marketing is the future of direct response marketing.

Here are 10 influential secrets in email marketing:

1. Build repeat business:
Email marketing enables companies to build repeat business. As discussed on the All Business Website the “…biggest sale businesses make with a customer is not be the first one, it is actually the third or fourth…” (2005, 1) These being sales that take place after the customers trust has been earned.

Generating repeat business and keeping customers happy go hand in hand. Satisfied customers will come back to you repeatedly for the goods or services you provide. They will also recommend you to their friends and business associates, which will help you expand your reach.
By keeping in touch with customers regularly through regular emails, you can resell them new products and services for years to come.

2. Gain new customers

Email Marketing can help you gain new customers as it caters for a global market. New customers everyday are able to sign up for email marketing from linked sites.

3. Enhance service experience

More and more companies fail to provide good service experience, however email marketing can service your customers and strengthen customer relationships. The right customer service solution can help close the gaps in existing communication areas. Through email marketing, you can ask your customers what they want, and then consistently fulfil their requests quickly and efficiently.

Added value can be provided to your customer service program by receiving and sharing useful information and providing meaningful services using email marketing.

4. Customise

Customise your email marketing to your customers wants and needs; provide them with a safe and secure area to access the information they require. It is a fast and effective way to customise your marketing to target and address your various audiences.

5. Increase your credibility

6. Cross Market

7. Add Value

Email marketing can add value to your marketing campaign, it can inform more people about your product and therefore entice them to purchase your product.

8. Educate

Use email marketing to educate customers and potential customers about your product. It is a fast and effective way to entice your clients to know more about your product and therefore purchase it.

9. Obtain Permission

Always ask permission from the online contacts. For offline contacts, update your database with when, where and how the contact was initiated. Confirm their permission in the first email. This ensures that the customer wishes to receive such information and is interested in the subject; this will create productivity and will not be a waste of time and resources. Not asking permission is one of the most common mistakes that cause many email marketing strategies to fail.

10. Slash costs

Email marketing is one of the most cost effective marketing method available, it can be used to communicate with customers and clients. Sending email is free in comparison to conventional mailing; paper, printing and postage. Whether you sell products or services, email marketing is a fast, efficient and inexpensive way to keep in contact with your customers and prospects, get traffic to your web site, make sales and boost your profitability.

Alisa Della Bosca
Link to University of
Notre Dame, Marketing
And PR course

Anonymous said...

Crisis Communication: How to handle a crisis

Almost everyone will find themselves in hot water sometime in there life. The benefits of preparing for a crisis is that the overwhelming feeling can be minimised and is beneficial in today’s fast paced world.

How well your company manages the media during a crisis could determine whether your company gets hurt or even sometimes benefits as a result. Many companies who do not handle these issues will see there company diminish or reorganised.

Different crisis situations
□ Government investigation
□ Controversial law suit
□ Accusation of discrimination
□ Product recall
□ Protest
□ Strike
□ Physical violence between co-workers
□ Insider trading scandal
□ Embezzlement
□ Hostile takeover
□ Death of top executive

Some Basic Crisis Communications Guidelines
□ Communicate with the media, a “no comment” can make the situation worse and you immediately lose control over the crisis.
□ Never lie. Provide only true and confirmed information.
□ Remember to deal with victim’s families before any other group and if they desire act on their behalf with the media.
□ Communicate your concern about the victims.
□ Don't be defensive. Be prepared for aggressive questioning and realise you might have to provide several answers to the same question.
□ Keep an eye on media reports and correct errors by contacting the source of the report.
□ Do not attempt to do legal battle in the media.
□ Stay with the crisis throughout its duration.
□ Instigate follow-ups with the media to update them about what actions have been taken after the crisis ended.

Keep in mind that most company crises never get reported in the press. Sometimes that happens because the story was not newsworthy, but often it is because the company handled the situation skilfully enough. The best time to learn how to handle a crisis is before your company is involved in one. Being well prepared to handle a crisis is the best insurance your company can have.

Dominique Carboni 20030405
Lecturer Tom Murrell
More info

Amy said...

Effective Presentations: Delivering powerful presentations with confidence

Powerful presentation techniques are imperative in all aspects of PR and Marketing. The following points contain helpful hints involved in developing and delivering powerful presentations.

1. Determine what type of presentation to give and what tools to use for the job. Most presentations can benefit from appropriate and skillful support with visual aids.

2. Clarify your objectives, for external audiences you must create a profile, awareness, educate, and persuade.

3. Research your audience- Who are you presenting to? What is the audience’s level of knowledge and understanding? What’s their attitude and are they a willing audience?

4. Develop, write and target your presentation content ensuring that you inform the audience your key points (introduction), expand on your key points (body) and summerise your key points (conclusion). Always keep in mind the objective or ultimate desired outcome for your presentation?

5. Establish and enhance your creditability with your audience, research thoroughly your topic enabling you to answer any fielded questions. Be organized and logistically prepared, well groomed and use testaments/examples from previous experiences.

6. Be conscience of positive body language, including use of gestures, posture, facial expression, vocal tone and importantly eye contact.

7. Present a dynamic and persuasive case. Keep in mind the AIDA acronym, it stands for ‘Attention’, ‘Interest’, ‘Desire’ and ‘Action’. First grasp their Attention of the audience, then create Interest, then generate Desire, and complete the process with a reason for and commitment to action.

8. Rehearse your presentation to ensure confidence of delivery.

9. Skillfully handle two way communications with your audience. Tune into your audience, include them by using techniques such questions and team discussions.

10. Evaluate (from audience feedback), analyse and polish your performance.

Amy Robinson
Notre Dame University Marketing and PR course
Lecturer Tom Murrell
More info

Anonymous said...

Top 10 Tips: Using PR to Create a Positive Image

1) Credibility is vital in PR to create a positive image. When too many different stories surface people question the truth.

2) In crisis situation, honesty is the best policy. Being honest with the public will earn respect creating a positive image.

3) Be sure of what you are going to release to the media. Be sure all involved are familiar with what is being released.

4) Simplify your message to the public. Anything to extensive or complicated people will get confused and disinterested. Short and sharp is the way to go.

5) Consider the rest of the world when releasing information to the media. Not all countries are the same, many different cultures exist. Your media release may be heard all over the globe, if a positive image is to be attained consider all nations.

6) All of the facts don’t need to be represented. It’s not lying but rather some details out. Some details could be potentially harmful to a persons/organizations image and therefore are better left out. This can be done by being vague or general in media releases.

7) Always consider what you say before you speak. Anything that is said can be taken out of context or misrepresented by the media to work against you and thus lead to a less favorable image.

8) Leading on from number 7 always watch your actions as well. If you stand for one thing and are seen doing another this will impact hugely on a persons/organizations image. This will avoid using crisis management PR.

9) When under attack from the media, attacking back is never an advisable idea because it just gives them more ammunition to use against. Always be calm and centered when releasing information because it could have damaging and long lasting effects if tempers are lost.

10) Always have a plan or strategy before dealing with the media. This way you will be more prepared and on top of the situation. This will also assist in a positive image.

Susannah Teede
Notre Dame University Marketing and Public Relations
Lecturer Tom Murrell

Anonymous said...

Monday, March 07, 2005

Techniques for Effective Staff and Volunteer Team Building: 12 Step Formula
By Sarah Harper

Event organisations often come together quickly and exist for short periods. This being the case one of the greatest challenges faced by an events manager is creating a sense of ‘team’ with a string desire to progress the events objectives.

I propose a 12 step element formula for effective team building and maintenance:

1. Teams are a manageable size. Most effective teams are between two and 25 people, with the majority fewer than 10.

2. People are appropriately selected to serve on a team. Care and attention is paid to selecting people with the right combination of skills, personality, communication styles and the ability, communication styles and ability to perform, thereby improving the chances of the team being successful. Team Building / Employee Empowerment / Employee Involvement

3. Team leaders are trained. Leaders who find it difficult to delegate and want to do everything themselves make poor leaders.

4. Teams are trained to execute their tasks. It is unrealistic to expect teams to perform effectively without appropriate training. The training should include the teams role in the activity and how the role contributes to the activities overall success.

5. Volunteers and staff are supported by the organisations. Teams must feel that the administration is there to support their endeavours, not to hinder them.

6. Teams have objectives. The purpose of the team is spelt out in measurable objectives. Having a plan to achieve those objectives helps build trust.

7. Volunteers and staff trust and support one another. People trust each other when they share positive experiences. When each team is aware of the organisations objectives and how the role helps to achieve those objectives, it trusts co-workers and supports efforts.

8. Communication between volunteers and the event organisation is both vertical and horizontal. Communication is a process of continuous use of active listening, the use of feedback to clarify the meaning. Communication travels in all directions – up and down the reporting line, and between teams and work groups. Working together is facilitated by good communication. Impact Factory

9. The organisational structure promotes communication between volunteers and staff. The organisations structure, policies and operating process permit and encourage all members of the organisation to communicate with their co-workers, their managers and members of other departments. This helps build an atmosphere of cooperation and harmony in the pursuit of common objectives.

10. Volunteers and staff have responsibility. A currently fashionable concept of management is ‘empowerment’. This means giving staff authority to make decisions about their work and outcomes

11. Volunteers have fun while accomplishing tasks. Managers should strive to engender an atmosphere of humour, fun and affection among co-workers within the culture of the organisation. For example wrap-up party’s and load-in celebrations to facilitate the atmosphere.

12. Volunteers and staff receive recognition of their contributions and celebrate success. Paid staff should express formal and informal appreciation for the work of the volunteers and vice versa. This mutual appreciation should be consistent, public and visible.
Spontaneous celebrations with food, drink, friendship and frivolity should be encouraged by the mangers of the event, to celebrate achievement of objectives. Effective Relationships between Staff and Volunteers

Once teams are in place and operating effectively, the event manager should monitor their performance and productivity by observing their activities and maintaining appropriate communication with team leader and members

Source: adapted from Festival and Special Management by Johnny Allen, William O’Toole, Ian McDonnel and Robert Harris

Resource Box:
Sarah Harper
Public Relations and Marketing
Notre Dame
Media Motivators

Anonymous said...

Public Speaking – It doesn’t have to be so scary! Here are 6 easy steps to try minimise your fear of public speaking.

I’m sure you all know the feeling when you’re about to go and stand up in front of a large group of people to speak. Your heart starts to beat faster and faster, you may start to sweat, maybe your hands start shaking. And then all of a sudden, when you think it cant get any worse, your mind goes blank and you have forgotten the first thing you were going to say…

Most people, when it comes to speaking in front of a large group get a little nervous, it’s only natural. So here's a few easy steps to try help you to minimise your fear of public speaking.

1. Make sure you know your stuff
Being well prepared for your speech is one of the best ways to eliminate the chance of making a silly mistake. Knowing exactly what you are speaking about, who you will be speaking to and where you will be speaking, all help to make sure you don’t get any unwanted surprises, and will help to relax you a little more, as you will know what to expect.

2. Practice makes progress
It defiantly helps to practice you speech quite a few times before the actual day of your presentation. If you find it a little too weird to practise in front of a mirror, one of the best ways would be to speak in front of your family and friends, this way you’re getting the feel of speaking in front of an audience. Another good thing to do is to record you self saying your speech and then play it back to yourself and see how you think your speech sounds, and how well it flows.
The more you practise the more confidence you will have in your speech and hopefully in presenting it.

3. Have some form of back up
Write out some palm cards with a few of the main points you are going to be speaking about written on them, just in case you loose your train of thought and forget the next thing you were suppose to say. According to Ron Kurtus, ‘you may never even use the cards, but the fact that you have them--just in case--can greatly reduce the butterflies’.

4. Show up early
If you are caught in traffic and are running late, manage to just get there right on time and are thrown straight on the stage, of course you will be nervous, you haven’t had anytime to slow down and relax. However, showing up even half an hour early can have it benefits. This gives you time to check everything is as you have thought it would be, if there are any last minute changes then you will know about them. This is especially important if you are doing a power point presentation, as you can make sure everything is where it is suppose to be.

5. Relax – Just breathe
When you’re walking up to the stage or wherever, just breathe, take a few deep breaths and try and calm yourself down. You could even look for a friendly face in the audience and give them a smile, 9 times out of 10 they will smile back, maybe it’s just that friendly smile you need to calm your nerves.

6. Enjoy yourself
Try and have fun up there. If you act like you don’t want to be there, then your audience will notice. Show enthusiasm about what you’re speech and I’m sure that your audience will do so to.

Source: Ron Kurtus, 2001, 'Overcome the Fear of Speaking to Groups'. avaliable online at:

Crystal Reed
Lecturer: Thomas Murrell
University of Notre Dame Australia

Anonymous said...

Marketing Plan: How to write a successful marketing plan

Step 1 – Analyse the current market
There are two types of market that need to closely analysed and evaluated in order to predict if the market is in need for the product you wish to launch. The first market is:
• The direct market environment which includes customers, the company and competitors.
• The external environment includes economic, technological, political and legal, cultural and social environments.
In order to analyse these markets you may want to compose a SWOT analysis for the direct market (strengths, weaknesses, opportunities and threats). However, marketers have less control over the environmental market – so a basic understanding of the market is only required.

Step 2 – Undertake market research
Market research can be defined as “procedures to develop and analyse new information for assistance in decision-making.” (Marketing: Creating and Delivering Value, Quester, McGuiggan, Perreault & McCarthy. 2004). The research that is undertaken depends on the product you are launching.
For example – If you are starting a fashion line you could take the clothes out to the public and conduct a survey to gain general public opinion. Approaching a show like Today Tonight to run a segment on your product is another way to get public feedback, especially if you include a contact phone number or address. You could run an article in the West Australian and get interested people to ring to find out more or include a small questionnaire for people to fill out and reward them with 10% off when the shop opens.
The market research stage requires some creativity but solid statistics and numbers are also required to legitimise your report.

Step 3 – Segment the market
Market segmentation can be defined as “a two step process of: (1) Naming broad product markets and (2) segmenting these broad product markets in order to select target markets and develop suitable marketing mixes.” Fundamentally this means to cluster people with similar needs into a relatively homogenous group of customers who are likely to respond to a marketing mix in a similar way. (Marketing: Creating and Delivering Value, Quester, et al. 2004) Some of the segmenting dimensions that can be used for consumer markets are:
• behavioural (e.g. economic needs, rate of use, brand familiarity)
• geographic (e.g. region of world, size of city) and,
• demographic (e.g. income, sex, occupation, etc).
(Marketing: Creating and Delivering Value, Quester, et al. 2004)
These are important dimensions to take into account and must be carefully analysed in order to successfully segment the market.

Step 4 – Analyse buyer behaviour
As a marketer you need to understand the living patterns of your target market. To fully understand them you must know them in terms of statistics and numbers, but also explain how and why, they buy and use products. You need to be very thorough in your analysis of a consumer base and the following need to be taken into account when analysing buyer behaviour:
• Economic influences (consumers are concerned with making the best use of time and money)
• Demographic influences (income, population concentration, literacy levels,etc)
• Social influences (class, family decision making, culture)
• Psychological influences (Physiological, Safety, Social, Esteem and Self-actualisation needs)
• Situational influences (purchase situation; timing, surroundings, etc)

Step 5 – Design the marketing strategy
The marketing mix is based on the 4 P’s – Product, Price, Promotion and Place. The decisions on the 4 P’s together with the target market make up the marketing strategy. There are so many things to consider when at this step in the marketing process – the following web address deals with marketing strategy more thoroughly:

Step 6 – Implement and control the marketing strategy
Planning effective implementation and control strategies are crucial to the success or failure of a marketing campaign. There are many different ways to create implementation and control strategies – they can be found at either web address: or

‘Marketing: Creating and Delivering Value’. 2004. P.Quester, R.McGuiggan, W.Perreault, E.McCarthy. 4th Edition. McGraw-Hill Australia.

Resource Box

Emma Pauley
Bachelor Marketing & Public Relations/Communications
Lecturer: Thomas Murrell

C 2005 Emma Pauley

Anonymous said...

BRANDING SUCCESS: Marketing Tips for your Brand

The purpose of branding is to safeguard a product from failure. Through effective branding, customers can learn to easily recognize and develop faith in a product. Think of brands like Coca-Cola, Nike or McDonalds, and it is easy to see how important branding is. Customers instantly recognize such brands, and buy them with confidence because they are so familiar (Haig 2003).

Here are ten marketing tips to help you successfully brand your product:

1. APPEARANCES MATTERLooks do matter, and so do names. Your name essentially is your brand, so choose something catchy that customers will be able to live with. The EMOTIONS of a customer are very important in branding, and customers will not attach themselves to something that sounds stupid or is ugly.

2. DON’T CLONE RIVALSDIFFERENTIATE yourself from competition. You must prove your brand’s merits to customers, because they may already have a long-standing attachment to one of your pre-existing rivals.

3. RESEARCHBe sure that any market research used to develop your brand is RELEVANT. Ensure that you are looking into the right issues. Be especially careful when researching the children’s market, think about what both the parents and children expect/ need from your brand.

4. STICK WITH WHAT YOU KNOWDon’t send customers mixed messages about your brand. If your brand is specialised in one field, don’t attempt to break into a completely different field. This will only cause confusion, and sometimes resentment. When Harley Davidson established a line of perfumes, motorbike riders were neither impressed nor interested, what relevance does a motorbike company have to perfume?

5. DON’T OVER-MARKETDon’t patronise or stereotype your customers. Never create mass-hype over an untested product, because you must be able to deliver on all promises you make of a product. It will only be embarrassing if that product fails to meet the expectations that you have encouraged your customers to develop!

6. IMPORTANCE OF PRICEPrice is important. If your product is more costly than competitors, show them why (ie. the quality much better). Also, it doesn’t matter how fantastic a product is, people won’t be interested if they think it is over-priced.

7. LEARN FROM MISTAKESNever re-launch a failed product, if it failed once it will fail again. And this could cause your brand to lose respectability. Instead, learn from your mistakes and try something NEW.

8. EARN YOUR CUSTOMER’S TRUST & RESPECTRespond quickly, honestly and morally to crises within, or caused by your company. Demonstrate CARE for customers, do what is ethically best rather than best for business. Customers will ultimately respect your brand more for being honest.

9. CULTUREAdapt your brand to different cultures, give consumers what THEY know. What works well in Australia probably wont work in China.

10. UNDERSTAND THE POWER OF THE INTERNETNo brand can truly flourish or survive without the Internet these days. The Internet is now an ESSENTIAL aspect of brand building.

Leah Williams20041574
University of Notre Dame, Australia
Bachelor of Behavioural Science, Major in Marketing and Public Relations
Lecturer: Thomas Murrell© 2005 Leah Williams

Louise Mickiewicz said...

Public Speaking: Success without the Nerves.

By Louise Mickiewicz.

Public Speaking. It’s one of those phrases that make a lot of people shudder and wince. Some of us would even favour a root canal over delivering a presentation! But why? We communicate to groups of people everyday without fear of judgement or ridicule, wouldn’t it be nice to be able to deliver a powerful presentation without feeling sick or looking unsure of yourself? By following these ideas your presentation will be slick, hard-hitting, make people sit up and notice YOU and your POTENTIAL so that you get the campaign or position that you deserve. After all if you don’t use self promotion how will anyone know how good you really are?

· BE PREPARED. Preparation also goes beyond the content of your presentation. Check the facilities available and have back up options. If 75% of your presentation revolves around visual aids but technical difficulties arise it reflects poorly on your presentation.

· PRACTISE!!! Make sure you practise delivering your presentation to other people to get feedback. Better yet videotape yourself and watch it, it may draw your attention to unconscious habits that distract from your presentation. Watching yourself really is a moment of truth – how you see yourself in your mind may be a little (or a lot different) to the reality!

· CONFIDENCE IS A PRACTISED ART Most people get nervous, and while a little adrenalin can be a good thing having sweat drip off you might not be the image you want to achieve. Dress for success, make sure you have an outfit you feel comfortable in but when you put it on you get that boost. Make sure you look the part. If you act in a confident manner people assume that you are!

· EYE CONTACT Engages your audience and makes them feel involved and connected to the topic at hand. It also illustrates that you know your material.

· ENTHUSIASM Speak with enthusiasm and passion! If you don’t show that you believe in what you are talking about why would anyone want to engage your professional services?

· ADD HUMOUR If appropriate. A long and boring presentation can make time stand still for both the speaker and the audience. An interesting and engaging presentation makes the time go faster and also encourages feedback and participation from your audience.

Louise Mickiewicz, Public Relations BS258,
© 2005 Louise Mickiewicz

Erin Clarke said...

Top 10 Ways: Reduce Stress of Public Speaking

Public speaking is a valuable tool. As many as 85% of the population fear public speaking and experience anxiety and stress when put in public speaking situation. Although some suggest a little fear or nervousness before giving a speech actually helps your performance, to some, the anxiety which inhabits them can become so extreme that it can hinder their presentation. This fear from public speaking can end up interfering in many aspects of their lives as they try to avoid the stress of meetings, university or any social events. This fear of public speaking may eventually cost them their job and life experiences. It’s important for people suffering from the stress of public speaking to understand a few key philosophies which will help them reduce the fear and allow them to perform to their full potential.

Even if you don’t feel confident you have to play the part. Stand up tall and face the front. If you want to take a bit of the attention away from you, use PowerPoint or overheads as another element to you presentation

Deliver your speech and know what you are talking about. Speak loud and clear.

3.Ask the audience questions
If you are having trouble, take a break and involve the audience. It doesn’t always seem as scary when are listening to just your own voice

4.Make eye contact
People really listen and feel involved when you are looking straight at them

5.Use visual aids
If you want to take a bit of the attention away from you, use PowerPoint or overheads as another element to you presentation

6.Feel good about yourself
Make sure you are wearing appropriate, comfortable clothes and have eaten a good meal before.

There is no harm in making sure you are fully prepared for the presentation. Give yourself the opportunity to perform your best.

Go through a couple of relaxation techniques before you present.

9.Know your audience
Be prepared as to what kind of people you will be talking to, and in what kind of conditions.

10.Humour them
Finally, use a little humour to lift you and you audience’s spirits

By implementing some of these strategies, the stress of public speaking will reduce and you will get a lot more out of the experience.

Name:Erin Clarke
Lecturer: Thommas Murrell
Bachelor of Marketing and Public Relations

KM said...
This comment has been removed by a blog administrator.
KM said...
This comment has been removed by a blog administrator.
KM said...

Successful Public Speaking: Making an Effective and Memorable Presentation

Preparing and presenting an effective speech may seem daunting for many. It’s natural to feel anxious before having to make a speech. However, too much nervousness can be detrimental. Here are 10 top tips on how to control your nervousness and make effective, memorable presentations:

1) Know your surroundings. Get an idea for the setting, mingle with your audience, and test any equipment that you will be using.
2) Practise your material. If you’re not familiar with your material or are uncomfortable with it, nervousness will increase. Practice your speech and revise it if necessary.
3) Use visual aids where useful. Charts, overhead projectors and video are eye-catching and interesting. They will enable your presentation to be more memorable.
4) Connect with your audience. Make eye contact, pause at the appropriate times and be conversational. By varying your voice tonality and speed during the presentation, you will be able to effectively capture your audience.
5) Realize that nervousness doesn’t always show. Most symptoms of nervousness can’t be seen by to an audience. They won’t know about your stomach butterflies, sweating palms, or racing heartbeat. So if you don’t feel confident, fake it. No one will know the difference.
6) Be excited about your topic. If you aren’t, it’s unlikely that anyone else will either. Remember that you’ve probably been chosen to make this speech because you’re the most qualified to talk on the subject.
7) Change your way of thinking. Turn your anxiety and doubtful thoughts into positive energy. Learn how to channel your negativity into liveliness and enthusiasm.
8) Be yourself. There is no need for you to adopt another persona when speaking in front of an audience. This only makes it seem as if you are not important enough to hold viewers’ attention. To reach your audience, add a personal anecdote or story. Not only will you be informative, you will also be interesting and inspiring.
9) Relax. If you need to, use some relaxation techniques before you start. Close your eyes and take a few deep breaths
10) Gain experience. Experience will build your confidence, which is they key to effective public speaking.

Public speaking doesn’t have to be a scary venture. It can be fun and hugely satisfying.
Good Luck!

Kelly Morzenti 20030420
Notre Dame University Marketing and PR course
Lecturer Tom Murrell
http://8mmedia.blogspot.comMore info

p said...

Top 10 Tips In Determining Your Target Audience

1.First outline your primary goal/objective this is the thing that is of most importance that you wish to achieve. Be 100% sure that you outline a goal that will be the most beneficial to you and your campaign. Equally important is to make sure everyone involved in the campaign has a clear understanding of what they are aiming for.

2.Conduct research on the broad spectrum of possible audiences/stakeholders that may suit your needs. By doing this you can create a point at which you can begin eliminating those groups that are obviously not in your need of reach. This will make future procedures easier.

3.Begin to identify and categorise your stakeholder/audience groups. This really will be conducted more precisley further on. At this stage though doing this allows us to narrow down to a small number of groups that will be of interest to us further advancing our state of progress.

4.Now we will divide our groups into primary and secondary publics. This will now put us in a position where we can seriously look at who are really the groups that concern us the most in our undertaking of this campaign. We have a rough idea of the groups who are a priority for us.

5.We will now analyse which of these groups are really the ones we want to reach. Really identifying which groups will make our public relations program successful. This can really put it into perspective for us in terms of where we are really going.

6.Now further research will be conducted to help anaylse our target audiences attitudes,opinions and values. This really works as a re checking process to make sure that we are on the right track in our selection and goal.

7.The next step will be working out really what we want to say and the best way of saying it to our groups/audiences. This poses importance as we have to word our propositon to them clearly and appropriately.

8.Our next move is timing. We will determine when we want to deliver our message to the audience. A well decided time is crucial to our strategy/campaign as we really need to make sure we get our message across at the best and most convinient time when were most likely to gain co operation and a positive response.

9.We will now confirm and make absolutely sure of what effect we want to produce on our audience it really must fit in with everything else we have done up till now. The confirmation of such an important move could be crucial to the nature of the effect that we place on our target audience and the success of our campaign.

10.Finally we will all review the procedures and steps we have taking making sure everything is ready for us to go ahead and make a successful public relations campaign that gains the best results for ourselves and our target audience.

posted by Peter Verevis @ 9:51pm

Lecturer Tom Murrell

more information

Anonymous said...

Ten Tips for Public Speaking

Most everyone has to give a speech in public in their lives. Children start learning about it in school, adults give speeches at work all the time, and yet people are still terrified of speaking in front of others. When placed in front of people, whether it is people you know or not, most people will freeze and start feeling sick. Here are ten tips on how to avoid getting the jitters before speaking in front of the public.

1. Prepare the speech ahead of time
Have the speech written at least three days before you have to present. Do not procrastinate and wait until the end as you will not be able to remember the speech and will end up reading off a piece of paper.

2. Practice beforehand
For the last three days before your speech, go through the speech so that you have a pretty good idea of what you will say, and feel knowledgeable about the topic to answer questions. Make sure you time yourself to meet time requirements.

3. Check out where you will present
Know how the room is laid out and where people will be sitting. Try to find out where important people will sit so you can focus on them.

4. Arrive early for your presentation
Go through notes one last time and relax until it is time. Make sure you have some water beforehand.

5. Breathe
Take several deep breaths before starting your speech and remember to breathe regularly. Normal breathing helps keep you relaxed.

6. Talk at normal pace
Do not rush your words. Say them like you practiced beforehand and you should finish right on time.

7. Make eye contact
Be sure to keep your eyes up confidently and look directly at people when talking to them. Do not constantly look down at your notes.

8. Remain confident and know you are in control
Don’t let little mistakes get in the way of your speech. Keep talking without stopping to apologize.

9. Know your subject
Be able to talk about the subject just in case you forget what you had planned to say. You do not have say word for word what you wrote out and if you forget, just move on.

10. Accept questions
Questions and comments are a great form of feedback; use them to your advantage to learn about what other people thought of you speech and to make it even better for next time.

”2005 Justus Peacock-Broyles
Public Relations BS258
Lecturer: Thomas Murrell

Anonymous said...

6, March, 2005

PR Success with RSS

RSS (Really Simple Syndication) is being framed as The Next Big Thing for PR (Public Relations) and is being called the un-spammable medium.

RSS is a technique that lets you publish your news and corporate information that can be accessed by anyone over the Internet. It is published in feeds or channels, using a new category of software called news aggregators

"What interests me about RSS is the ability to begin to monitor the flow of new information on the net and you can see the Web work at a grassroots level.” Said Dale Dougherty, O'Reilly Network's President and CEO

RSS is a reusable, secure, timely technology that empowers users and ensures that companies can communicate effectively.

"If PR companies were to develop RSS feeds, they would stand out from the crowd, if for no other reason than email inboxes of journalists are increasingly difficult places to navigate for relevant information." Said Ralph Averbuch, Director of

To know more about RSS and PR, The website ‘Nooked’ built an online service, showing RSS to people in the PR and marketing industry some ease-of-use implementations and reporting.

More information about RSS is available at the following website

Jingyun Jian
studentID:20026695 TEL: 0413-962-655 or 93496494
Email: Web:
PR course in Dotre Dame

Anonymous said...

“Fighting the Fears of Public Speaking- It’s only Butterflies”

Ever feel sick and anxious before making a public speech? Well, here is a “how to” that won’t let the butterflies get the best of you.

 Know the needs and wants of your audience. Matching their contents will only make your speech more interesting.
 Know the material thoroughly. You will only be more uncomfortable if the material is foreign.
 Practice. Practice. Practice.
 Become familiar with the location of your speech by arriving early and practicing with any needed instruments, even if it is just a microphone.
 Relax. It only makes it easier to speak.
 Practice. Practice. Practice
 Before hand, try to visualize yourself giving the speech.
 Know the strong and weak points of the presentation. Emphasize the strong points.
 Show personality by allowing yourself to some body language and expression. Sitting down and reading off a paper is extremely impersonal.
 Practice. Practice. Practice.
 Do not point out errors in your speech by pausing or apologizing.
 Speak with confidence. Maintain a good posture and do not slouch.
 Do not speak too quickly or slowly. You do not want to bore the audience or be incomprehensible. Find the right speed for you and your audience.
 Use humour if applicable. People always respond to a quick joke or sarcasm.
 Practice. Practice. Practice.
 Keep the information short and sweet. Know when to stop.
 Try to enjoy speaking. It only makes it easier if you’re also having fun.

Sarah Clifford
Student ID: 20059001
Lecturer: Thomas Murrell
More Info:

Anonymous said...

Public Speaking Fears Obliterated

Let’s face it, just about everyone loathes the iniquity that is public speaking (except for the few that are in love with the sound of their own voice). Unfortunately, it is often a fact of life, especially for us who are lucky enough to be studying Marketing and Public Relations at Notre Dame. But never fear, by utilising a few techniques, you can take speech delivery from being an experience that rivals a root canal and turn it into something significantly less evil.

The 5 Commandments of Public Speaking
(Yes, only 5 of them—unlike God, I have a word limit to abide by).

1. Choose a topic that you are passionate about (or at least something you don’t hate).
▪ The more your topic interests you, the more knowledgeable you are likely to be.
▪ Being more knowledgeable about your topic equates to being more prepared and confident going into your speech.

2. Understand your audience.
▪ Ensure your topic suits your audience. You wouldn’t deliver a speech about the nutritional benefits of beef to a group of Indian Hindus, would you?
▪ The more attentive your audience is during your speech, the more relaxed you are likely to be.

3. Imagine the audience naked.
▪ Not literally-- I’m guessing that would entail seeing more than you cared to. What this technique means is take the audience off their pedestal.
▪ When you feel like you are on the same level as your audience, they won’t seem so intimidating.
▪ Think of speaking with your mates. The thought of it doesn’t worry you, right? Apply this same concept to your audience.

4. Practise, practise, practise.
▪ This step is simple and requires no elaboration.

5. If you stumble over a word or make a mistake, don’t stress.
▪ Relax, regroup, and move on.
▪ Everyone makes mistakes. Heck, George W. Bush regularly invented words in his speeches and he still got re-elected.

Kristen Vang
Bachelor of Marketing and PR
The University of Notre Dame Australia
Thomas Murrell-Lecturer
More Info:

Anonymous said...

10 key ways to revitalize your Customer Service Department:
1. Give your Customer Service representatives a pat on the back, tell them they are A-OK.

- Your representatives need to know that they are important to you and your company. This sense of responsibility will surely carry over into their job performance.

2. Make sure the cafeteria provides tasty treats; reps will be extra friendly if they are on a sugar high.

- A well fed rep is a satisfied rep. More focus with less breaks will be instilled into your company if you quench your employee’s hunger.

3. Threaten your representatives to remove their water cooler if any more complaints from customers are received.

- Your representatives need to know that something is on the line with their performance. Placing their job on the line may be too over-bearing, but you must let your employees understand that poor performance will yield a loss in privileges.

4. Enforce a “funny hat day.” Representatives will feel happy to see their fellow cubical inmates to have on an amusing dome piece.

- Making a representative feel comfortable in his or her environment is essential for extracting their maximum efficiency and output.

5. Leave pleasant post-its on each of your representatives’ computer screens every Monday morning. “You look great today” and “Have you lost weight?” are some popular favourites.

- A representative needs to have self confidence in order to conduct your business. Lack in self esteem will lead poor moral as well as moods on the phone with customers.

6. Every now and then, call a special meeting with each and every representative in private. Tell them how they are actually your favourite employee and not to tell ANYONE else.

- Your employees need you to understand you care for them. If you give them the notion that they are important to you, they will work hard to uphold your thoughts.

7. You must keep in mind that every employee is equally important and special. This is regardless how attractive or un-attractive they may be

- Your representatives’ appearance is not always indicative of their working skills. However, a clean shaven, tidy worker tends to have more organizational skills then a dishevelled worker.

8. Give every employee a chance to work one day out of your large office with the panoramic view of the city. When the day is over, send them back to their cubical and tell them that is all they will ever see as long as they keep up their incompetence.

- If you give your representatives some motivation, they will have something to strive towards therefore increasing their job performance.

9. Create incentive for your representatives. Whoever receives they highest customer service rating for that given week may park in your spot for one day.

- Publicly rewarding a representative in front of his fellow workers will spark competition between them. This will increase everyone’s intensity in the work place

10. If everything above fails, fire them.

- Unfortunately, it is sometimes the case that a representative will not meet your criteria of expectations and will not be receptive to your intervention. If this is the case, you must terminate this worker, for they will be detrimental to your business.

Submitted by: Bryan Auld
Lecturer: Thomas Murrell

Anonymous said...

10 Critical Stages in organising a public event :

1.Organise event planning process -The best protection against large-scale events is to have good plans in place and to be ready to use them.

2. Organise the event planning team - In the initial planning phase, you should organize and staff an event planning team. Event planning requires broad-based participation and support.

3.Threat Identification, Risk Assessment and Planning Prioritisation - Look at all of the areas in the business environment that may impact your operation.

4.Review and develop plans - In developing plans you should be sure to include individual preparedness and community-wide readiness as aspects of your plan.

5.Simulation Training of plan execution - All parties involved will need to be trained on all of the new procedures or practices envisioned under the plan as well as on what their assigned roles will be. Run throughs, dress rehearsals, tabletop and functional exercises will need to be implemented to test the plan/s. Establish a contingency plan.

6.Responding to the event - Being prepared to respond to the event will require a strong system for threat monitoring, emergency notification, and command and control systems.

7.Recovery and Operations Resumption -Your contingency plan will need to include business resumption and recovery planning. It is important to have a plan for "standing down" for the contingency mode and for the resumption of normal operation after the contingency has ended.

8.Disengaging from Contingent Operations- As you did with the preparations for implementation of the plan, you will need to determine trigger events for ending the contingency mode of operations.

9.Restarting Primary Process -Leads your organization from its contingency operations to a stable, permanent solution. You will first need to make sure that systems are tested and operating smooth.

10.Technology concerns - Information management issues will be a key concern for event management. You will want to automate as much of the message tracking and be able to route and log your incident information.

Natalie Millett
Notre Dame University : Marketing and Public Relaions.
Lecturer: Thomas Murrell

Anonymous said...

Increase Sales Through Conceptual Selling Techniques

The average consumer is less inclined to buy a product or service from a salesman pushing a product too hard, than if s/he had heard no sales pitch at all. Too many people within sales force a pre-rehearsed sales pitch down the throat of every customer regardless of each individual’s needs and desires. Through using conceptual selling techniques, the customer and the salesman reverse traditional sales roles, as the salesman does all the listening and asking questions whereas the customer provides all the vital information. Conceptual selling can increase your sales by creating a win/win situation, where the customer has their need fulfilled and the salesman makes his sale.
The basic concepts behind successful sales using conceptual selling techniques include:

1. CUSTOMERS DON’T WANT TO FEEL SOLD - The customer will not purchase a product or service if they feel they are being SOLD something. The salesman should only try and fulfil a want or need that the customer has.
2. ASK QUESTIONS, GET INFOMATION - The salesman needs to ask relevant, searching questions in order to identify and understand the need of the customer.
3. ACTIVLEY LISTEN AND DIGEST FEEBACK - Through asking questions and listening and absorbing the informational feedback from the customer, the salesman can gain information as to what the needs of the customer are.
4. GIVE INFORMATION - The salesman needs to deliver relevant information that relates to the specific needs of the customer with the service or product they can offer.
5. GET COMMITMENT - In order to clinch the sale, the salesman has to get commitment from the customer. The salesman should have created a WIN-WIN situation, where the customer feels as if his specifics needs have been catered for and fulfilled and the salesman has reached a commitment on the sale.
6. FOLLOW-UP - Whether commitment is given initially or not, it is extremely important to follow-up with your clients to know that they are valuable to your business. However, the salesman should always follow-through with a relevant question or further information to enhance the current relationship and position within the deal.
7. HUMOR – Maintain a good sense of humour, whilst still acting in a professional manner and the customer will warm to you. Make the prospect smile and their automatic defences will come down.

These insights will allow salesman to increase their percentage of sales with prospects, as they are treating each individual customer who have their own set of unique needs in a personalized way, making sure the customers needs are met, creating a WIN/WIN situation for both parties.

Paul Robinson
Public Relations
Copyright 2005 Paul Robinson

Anonymous said...

Another Michael to Ball over Musical Audiences

Musical and recording star Michael Ball, the star of such blockbuster musicals as Les Misérables and Aspects of Love, is set to guest star in the hit musical playing on the West End, “The Woman in White”. He is replacing another musical genius, Michael Crawford, between February 22 and April 30 of this year, as he struggles to overcome the flu.

Michael Ball had never had singing lesson in his life and was singing the lead in Pirates of Penzance for fun without knowing he was being scouted. That night, in 1984, Michael Ball was “discovered” by Musical Producer Cameron Mackinton, producer of such hit musicals, Les Misérables and Miss Saigon, to play a lead role in Les Misérables. Since appearing in Les Misérables, he has appeared in many famous musicals where he has invented the roles for many up and coming stars to follow in his footsteps.

Following a triumphant return to the musical stage in 2002, with Chitty Chitty Bang Bang, Michael Ball has once again shown his worth as the most recognisable musical star in the United Kingdom by taking on this guest title role. Over the last couple of decades, he has emerged as the UK’s hottest musical star demonstrating class on the English stage, but also on other stages around the world where he has been touring to such places as Australia and the United States of America.

“The Woman in White” is a compelling tale of love, betrayal and greed and has been nominated for five Olivier Awards, including ‘Best New Musical’ according to In this production Michael will star along side some West End greats such as Maria Friedman, a good friend of Michael’s who stared with him in the musical Passions. “The Woman in White” is very fortunate to have such an acclaimed musical star such as Michael Ball for an understudy.

“The Woman in White” will give Michael Ball a chance at staring in his 6th professional musical. Although he has sung in cast recordings of musicals, namely: West Side Story and Sunset Boulevard, he has not performed these roles on a stage. Other musicals that Michael Ball has performed are:
- Les Misérables
- The Phantom of the Opera
- Aspects of Love
- Passions
- Chitty Chitty Bang Bang

These guest performances in “The Woman in White” will hopefully restore Michael Ball’s love of performing in a regular musical role once more. This is a chance in a lifetime and people should definitely go to see this incredibly talented musical star. For more information, go to

Tim Campbell
Lecturer: Thomas Murrell
Notre Dame Australia

Anonymous said...

Public Relations: Public Speaking with NO fear

“Imagine everyone in their underwear,” is what I was always told before I had to give a speech. Except for some strange reason I was the only one who felt like they were only wearing underwear. My cheeks turned bright red, I started mumbling, and before I knew it, I had humiliated myself yet again. If you’re in public relations and you hate public speaking, you’re in the wrong field. But if you’re willing or interested to learn how to speak without fear, you’ve come to the right place. With these 5 easy steps, you’ll be ready in no time.
1. Know what you’re talking about (It’s obvious when someone has no idea what they’re talking about, even though it might be funny. Your public relations audience will definitely know you have no idea what you’re saying)
2. Practice makes perfect. (Even if you know what you’re talking about, saying your speech in front of your audience for the first time can be nerve-wracking for anyone, so make sure you have at least some idea of how you’re going to say it. When you enter the real world, public relations is all about presentation. People are more likely to buy something from a well-prepared salesperson that not)
3. Take a deep breath. (One of my main problems with public speaking is the fact that I speak too fast. It took me a while to figure out that speaking slowly also wastes more time… this is a good thing. And hey, you might even remember what you’re talking about. In public relations, it’s all about relating to people, so have a more conversational tone)
4. Make it interesting (There is nothing worse than a boring speech. Even if you don’t like what you’re talking about, make your audience like it. What would make you want to listen to a speech about blogging? It’s not illegal to joke. When speaking in public relations, your audience should be the most important thing to you, so make sure they are entertained)
5. And finally, make eye contact (It’s easy to look at an index card for 5 minutes and look up every 30th word thinking your teacher will count it as “eye contact.” Wrong. As frightening as your audience might be, pretend like you want to be there for the duration of your speech. Smiling works well too. In the world of public relations, forget about the teacher, you now have to impress other firms and major executives, so make sure you’re talking to them, not the wall)

Mariette Collora
Public Relations

Karen Lam said...

Public Speaking: Tips on Fear Management Know Your TopicImagine being asked to give a speech about a topic you knew nothing about. Knowing your topic makes public speaking much easier because it increases your confidence.

• Even if you know enough about your topic to speak about it, read and explore further around it.

This helps because you have an even deeper understanding about what you are speaking and can be more confident when speaking. It can also help after you have finished speaking if someone decides to ask you a tricky question.

• The more confident you are, the less likely that a fear of public speaking will affect you.

Even so you still will have nerves before speaking. Even the most seasoned professional speakers experience nerves.

Always Prepare

If you are new to public speaking or fear it then you need to prepare. Leave the impromptu speeches to the experienced professionals. It’s highly unlikely for you to give an impromptu speech effectively unless you are an experienced professional speaker.

• Always prepare your speech beforehand.

This isn’t to say to write down your entire speech and memorise it. It may be helpful to memorise some of it. However there may be trouble if you memorise without having mastered the topic in your mind. If you have a glitch in your memory during your delivery, then you are in trouble if your preparation has consisted of only memory.

• It’s best to have some key points you want to talk about.

• Go through in your mind exactly what you want to say about these points.

If it helps to clarify your thoughts, write it down on paper. Preparation goes further than just sorting out what you want to say. This leads to the second ‘P’ to help you in the management of any fear of public speaking.

PracticeNow after having thought about these points carefully (and having followed the ‘know your topic’ tip) the next thing to do is to practice speaking. Practicing your speech is really another component of the preparation tip. A good speaker is one that is able to connect with his/her audience and hold their attention.

• To hold interest, maintain eye contact with the audience and to add expression to your tone.

This explains why it’s not a good idea to read out your speech to the audience. It keeps you from maintaining eye contact. You must also practice your speech so that what you say doesn’t end up sounding flat and boring. This involves thinking about what you are going to say and adding expression to your tone in your practice runs.

• Practice and practice giving the speech without looking at anything written down on paper.

If you make a mistake or forget something, keep going as you will have to do that anyway for the real deal. Try not to resort to memorising the whole speech.

• If you have a full understanding about what you want to talk about all you need is to remember your key points.

From practicing your speech over and over again in this way you can also practice facial and verbal expression as well as any hand gestures you would like to add into the speech as well.

These tips on how to manage a fear of public speaking may sound obvious, but when they are all followed, it’s unlikely to go badly, so there’s nothing to fear!

Karen Lam
Unit Code: BS258
Lecturer: Thomas Murrell
Notre Dame Australia

Rebekah Vanmaris said...

Strategic Structure to Marketing 101

Marketing is an easy process if you know how, by following these few easy steps you will be well on your way to developing your market strategy and wowing your consumers. These steps are specific and simple to follow; they help to make your strategy more specific, so that you get the most out of your marketing venture.

You should:-

Define the target market for your product (who wants to buy/use it, and who do you want sell it to?)

Apply the relevant marketing mix, that is the controllable variables that the company puts together, to satisfy a target market, (Price-how much should you sell it for?, Product-what exactly is the product/what purpose does it serve?, Place-where will you sell the product i.e. specific shops, Promotion-how will you go about letting people know about your product and how will you make them want to buy it? By answering the 4P’s the characteristics of your product are now well defined)

You must now conduct a SWOT analysis which is the process of identifying the company’s strengths and weaknesses and its opportunities and threats. This information then needs to be applied to the customers, their needs and other segmenting dimensions, also to your company-what are your objectives and resources?, and then to the competitors both current and prospective- this is where you would apply the section of opportunities and threats, what has your company got that they haven’t and what do you need to do to improve your current strategy.

Even though you may have come up with an excellent marketing strategy don’t think as though, this is it! You have to think of it as though this is your company’s blue print and that there is always plenty of room for improvement and modification. Coming up with the strategy is the easy part, making the changes are what take time, you just need to be patient and think that all this is going to make your product an even greater success!

Once you know that your strategy is perfected it is then time for the launch! Often companies release their products in the early stages in dribs and drabs, so that they can gage how well their product is being received by the consumers. It depends on how confident you are in your product as to how you release it (this would have been explored when structuring the market strategy in 4Ps). It is an exciting time, you’ve done all the hard work and thanks to your well defined strategy, now you can sit back and reap the rewards.



Rebekah Vanmaris(20041473)
Marketing and Public Relations
University of Notre Dame Australia

Anonymous said...


An e-newsletter is an online (available on the internet) newsletter that can be viewed on a website or sent as an email to specific recipients. E-newsletters are a mutually beneficially way to do business through the use of the internet. Here are 10 reasons to consider using an e-newsletter for your organisation:

• Relationship building. E-newsletters help to improve the existing relationship between organisations and stakeholders. Also, e-newsletters may help in attracting new customers.

• Ready to buy. E-newsletters help the particular service to make the product or service easy to sign up for, readily available, easily accessible.

• Higher response rate. Using an e-newsletter, you will be able to reach large amounts of people, therefore the response rate will be larger

• Interactive. An e-newsletter will include both the organisation and potential consumer in business activity. This will provide a feeling of involvment.

• Consumer felling control. The consumer or recipient of the e-newsletter will experience feelings of control, which is also beneficial to the consumer.

• Targets can cuts through noise and clutter. Using an e-newsletter will ensure that the correct audience is receiving the correct information directly, without any other distractions

• Avoids sinicism of interruption messages. The information provided in the e-newsletter will not be interrupted.

• Provides a tailored message. The message contained in the e-newsletter can be specifically made for the consumer.

• It is cost effective. The cost in creating and sending an e-newsletter is low compared with other methods of providing the information. For example, sending hard copy newsletters

• Increase profits through repeat business. If using an e-newsletter is successful and favourable for the consumer, this will promote and increase in repeated business. Also, e-newsletters may help in attracting new customers.

E-newsletters in a Small Business. Lets you create an e-newsletter and see the benefits of using one in your business.

Tanaha Swetman
Marketing and Public Relations
Lecturer Tom Murrell

Anonymous said...


A strategic approach must be taken when marketing for an event, function or festival. The marketing role of an event marketing manager is defined as someone who has to “keep in touch with the event’s participants and visitors, read their needs and motivations, develop products that meet these needs, and build a communication program which expresses the event’s purpose and objectives”(Hall 1997,p.136).

The following are ten ideas for marketing activities, which a marketing manager of an event should undertake for success:

1. Start to devise an event marketing strategy, which should outline the objectives you are wishing to achieve through marketing for this particular event. Make sure these objectives are realistic and obtainable.

2. Outline the target market; they are the people who the event marketing wants to target. The target market should be people who will want to come to the event; they are also the group of people who you believe will help complete the marketing objectives for this event.

3. Analyse the needs of the target market, this will help you establish how to design, organize and run your event.

4. Try to predict how many people will attend the event, this will give an idea of how large a venue will need to be to facilitate the event, as well as giving some idea of the budget.

5. Find sponsorship for the event, reassuring prospective sponsors that this event is the right one to invest in as it will bring together the sponsor’s brand with the events target market.

6. “Research any competitive events that could satisfy similar needs”(Allen, O’Toole, McDonnell, Harris. 2005, pg183) this will enable you to devise your event with an edge and uniqueness.

7. Research the prices event goers are willing to spend to attend similar events to the one being marketed for. This will help you estimate how much should be charged to attend the event that is being marketed for.

8. Decide on the way in which the event should be marketed for by establishing the marketing mix. Decide what would be the most effective mix of media (radio/tv advertisements, posters, sms messages etc.) would be to reach the target market.

9. Decide on a venue to facilitate the event, taking into consideration the target markets wants and needs.

10. Go back to the marketing objectives and “establish the success of the event”(Allen, O’Toole, McDonnell, Harris. 2005, pg183).

Source: adapted from Festival and Special Event Management.
Allen, J. O’Toole, W. McDonnell, I. Harris, R. 2005, Festival and Special Event Management 3rd Edition, John Wiley & Sons Australia Ltd, Milton, QLD.

Hall, CM.1997, Hallmark tourist events: impacts, management and planning, John Wiley & Sons, Chichester, England.

Lecturer: Tom Murrell
www.8mmedia.blogspot.comPosted by Emma Charles 20041797
University of Notre Dame©2005 Emma Charles

Anonymous said...

Public Speaking: Overcome the Fear

Public speaking can seem extremely daunting and become a very stressful task.
No matter where we work, or what we do, at some point in our lives we will eventually have to speak in public.

This is why I have come up with 5 easy to follow steps and thoughts to help overcome the pressures of public speaking so that you may be able to even one day enjoy what was once a fear!

1. Relax! This may seem the hardest thing to do in your lead up to giving the speech but a few deep breaths can help lower your blood pressure and help calm your nerves.

2. Be prepared. An obvious thing to say, but is often underestimated. Make sure you know your speech inside and out. How it is structured and how it flows from beginning to end. This will help you stay on track and therefore keep you focused on the job at hand… delivering your speech!

3. Practice. Practice makes perfect so go over your speech, practice it in front of the mirror, friends or family. The more you familiarize yourself with your speech, the more comfortable you will be when doing the real deal.

4. Take a class. If you will be required to give numerous speeches throughout your career, taking a class may prove to be very helpful. Classes are held all the time at universities, seminars etc. They are usually in small groups and help you to lean to relax at the podium.

5. Be positive. Remember to remain positive. Don’t think that you have to be funny, or be the perfect speaker. The audience doesn’t expect you to be. Instead just concentrate on your stronger attributes and make sure you give the audience at least three good points to remember and take with them. If this can be done, then the speech is a success!

Brad Watterson, 20041454
Marketing and Public Relations
Lecturer Tom Murrell

Amy Doyle said...

MEDIA RELATIONS: a guide to sucess

Strong Media relations are crucial in order to sustain a successful public relations plan. Media relations must always be considered to be an integral part of a public relations plan, and can never just added to the end of the plan.

Media Relations is all about communicating with the media to get the most effective impression for your organisation. There are countless ways that someone could improve their communication with the media and increase their media exposure. Below are 10 tips for achieving a stronger relationship with your media.

1. Know your media
You need to be up to date with print and non print media. You need to be familiar with the publications and their reporters who are trying to get in contact with you.

2. Do not make promises you cant keep
If you do not keep the promises that you make to the media, your relationship with them will be destroyed. Only make promises that you know can be achieved, however if you can not follow through with you promises, let them know as soon as possible.

3. Be available
As a public relations officer it is you responsibility to be available at all times, 24 hours a day. Give out you mobile number to the media as well as you office number so you can be contacted at any time.

4. Think like a journalist
To be valuable to the media, you need to be able to think like a journalist. You need to be able to see your story through their eyes and be able to present a clear explanation of why your story is newsworthy, and why they would be interested in it.

5. Be fair
You need to give competing media an equal chance to receive the information at the same time.

6. Work with the media
Anything you can do to save the media time and effort would be of great value.
Offer them elements that they might need for their story, for example, photos.
Make sure that if there is anything that can be done one on your behalf is done. This will ensure that your relationship is only strengthened.

7. Get back to your reporters
Make sure that you respond quickly to your media. Reporter will greatly appreciate the effort, and this will prove valuable later on.

8. Tell the truth
By giving honest and accurate information and not just ‘talking up’ your organisation, you will increase your relationship, and build a positive reputation.

9. Make your message clear
Make sure you communicate what you want to say and how you want to say it effectively. You should avoid using jargon, so what you want to say is not misread or confused.

10. Be prepared
Find out what the interview is about and be prepared to discuss the topic.

An organisation relies on effective communication with its publics, and the most important method of communication is through its media relations. Building a positive relationship with the media takes a lot of effort; however you can turn a likely enemy into a vigorous ally.

Amy Doyle
Notre Dame University, Marketing and Public Relations
Lecture: Tom Murrell
For more information
© 2005 Amy Doyle

Anonymous said...


A marketing strategy will provide your company with the essential direction to maintain future growth. The following top 10 tips will ensure your marketing efforts are indestructible.

Tip #1: Outline Objectives
A marketing strategy clearly outlines your company goals. By creating a marketing strategy your company can have long and short term goals to strive towards.

Tip #2: Strengths/ Weaknesses
A marketing strategy while outlining your company’s objectives should also address your company’s strengths and weaknesses. You should always strive to increase strengths, while actively reducing weaknesses.

Tip #3: Realism
Make sure your company’s aims are reachable. Always keep your goals within reach.

Tip :#4 Consumer Priority
For your company to be profitable, the consumer must gain. Keep your target consumer groups a top priority.

Tip #5 Consumer Priority = Consumer Loyalty
By keeping consumers a priority, your company will developing a long lasting link with consumer loyalty. Your company can afford to lose money on one promotion if it helps to strengthen that long lasting link with the consumer.

Tip #6: Be Aware of Competitors
Within your marketing strategy you must take into account competitors strategies, strengths and weaknesses.

Tip #7: Stay Ahead
By keeping your company up to date on competitor schemes and consumer wants, you will be able to stay ahead of the market and be a company renowned for setting the programme and not for picking up the leftover pieces.

Tip #8: Marketing Mix
Make sure your production line costs, communication,
distribution and pricing elements are matched to the
overall price your target market is willing to pay for
your goods or services.

Tip#9: Identify Marketing Opportunity
Always be on the look out for new promotional and marketing opportunities. In today’s technological world, be aware of changes to tools of promotions. Use the internet, and email as much as television or print advertising.

Tip #10: Excitement
Think fresh, and always allow new ideas to be constantly developed. Excite your consumer, and your company.

Posted by:
Solataire Woollcott

For more info: or

Anonymous said...

Effective Public Relations: Action and Communication Tips

Action and communication are essential tools in the field of Public Relations. In order to successfully convey a message to the public regarding any kind of issue or event, the correct cause of action and communication must be taken. Here are 10 useful tips which will help achieve this.

1. Management must play a large part in determining the course of action that is going to be taken to communicate the desired message. As part of the management team, the public relations practitioner must be heavily involved in the decision-making process to make sure that any problems or queries are immediately attended to.

2. Selecting a target audience is one of the crucial steps in communication. Before action of any kind can be taken, the target audience must be determined. Once this is identified, each target can be studied an analysed, and a critical path of influence can be planned for the issue in question (Lattimore et al, 2004, pg 137).

3. The critical path can be applied in a number of different ways. Press releases, press conferences and other media coverage are all effective ways of creating interest and awareness. It is also a good idea for the practitioner to communicate with other public figures that are significant to the target audience.

4. When writing a press release or any other document used for communication to the target audience, length of sentences is a key factor in clarity. Long sentences can be quite monotonous, especially if the reader is only being informed of one idea or event (as is usually the case in a press release).

5. Once the target audience has been determined, and the means of communication have been established, the media in which the message is going to be carried by must be determined. Depending on what the message is, controlled or uncontrolled media may be used – controlled for advertising or internal publications, and uncontrolled for newspapers, television and radio.

6. The correct timing of communication is also very important. Time limits can sometimes be placed on media, thus requiring any form of media to be released on time. Timing may be just as important as the message itself.

7. Budgets must be determined before the commencement of any activity, and these budgets must be strictly adhered to. Because they are limited, they limit media selection, so the decision of whether or not the message needs to be delivered by more than one medium is essential. The most must be made out of any given budget, which requires careful planning.

8. Stakeholders play a huge role in the running of any organisation, and as such they of very high importance. They need to be informed of anything going on in a company both internally and externally, and the correct means of communication must be used to appeal to them.

9. The perception of the message is just as important as the content of a message and the mediums in which it is delivered. Other people’s thoughts and experiences must be taken into account so ensure that they understand the message they are receiving and perceive it in the right way.

10. Once a message has been received and understood, it must be retained in order to be acted upon. To make sure they are retained, information must be straightforward and easy to remember, as well as interesting and appealing.

James Christian, 20041458
Marketing and Public Relations
Lecturer Tom Murrell

Anonymous said...


1. KNOWING YOUR CONSUMER – A companies’ knowledge of its consumers is the key to successful customer relations. A few ever-changing factors that may influence this knowledge are A) consumers may change their traditional consumption patterns. B) Economic and social trend shifts may reveal new possible consumers. C) Your brand may no longer resonate with your consumer.

2. INFORMING AND EDUCATING THE CONSUMER - A major downfall of customer relations is not providing enough adequate information for them to make purchasing decisions. Providing free and easily accessible information regarding the product is essential to customer satisfaction with the companies’ service. Communication tools such as email, toll-free phone lines or online forums are useful for customer feedback, suggestions and enquiries.

3. NO DECEPTIVE TACTICS – Promoting a product or service in an unfair or deceptive manner can cause serious damage to the customer-company relationship. If a company engages in this practice they may risk a downfall of their reputation and a subsequent loss of consumers.

4. INVITING A COMPLAINT – Complaints should not be viewed by a company as a nuisance but as an opportunity to improve their product or service for future consumers. Providing information for consumers as to where they can direct their dissatisfaction can provide invaluable reference for future products or similar situations.

5. DEALING WITH THE COMPLAINT – When a consumer does contact your company with a complaint they must be dealt with in a professional manner. This would involve soliciting the complaint, logging the complaint when it is received, the consumer should be informed of how their complaint will be handled, action to resolve problem should be prompt, responses should be monitored and ongoing analyses of complaint should aim to prevent future problems.

6. GOING INTERACTIVE – Technology is changing the shape of business almost daily so keeping up with it is integral to providing your consumers the best service. Interactive business, such as online purchasing, is a whole new business practice and for many companies accounts for considerable amounts of revenue. Making your product easier for consumers to buy is a necessity in the fast-paced lifestyles of today’s consumers. Providing consumers with easy options builds good will and shows that the company cares about its consumers.

7. INTEGRATING TACTICS – Communicating to a broader audience, such as policymakers, investors or political groups can help build a healthy reputation among your industry. By integrating public relations tactics to incorporate all of these target audiences your company can achieve a higher status among the surrounding community and overall commute a better public relations standing.

8. LISTEN TO YOUR CONSUMERS – Take note of what consumers suggest or reject regarding products and strive to better your company for the benefit of your consumer. Look after your customer and they will recommend your company to friends, if you don’t they will inform friends and others of the poor service/product, damaging reputation.

9. DON’T OVERLOAD THE CONSUMER – Consumer feedback is critical to your company and must be taken seriously. But at the same time you don’t want to overload the consumer with questions and forms. Simply providing a small and easy questionnaire with space for the consumer to air their thoughts is sufficient. This will ensure the consumer doesn’t become frustrated with the process and they will feel as if their opinion is being heard. It adds credit to your company and builds good will.

10. CONSUMER AFFAIRS - Consumer affairs must be relayed to company management. For this to happen effectively there must be a connection between management and consumer, a corporate liaison. It is the job of this person to take an active role in speaking on behalf of consumers and take an active role in the decision making process. This person will ensure consumer voices are heard.

Luke Nolan, 20030276
Lecturer – Thomas Murrell

Anonymous said...

Public Speaking: Sell yourself to the audience!
By Matthew Miles

Public speaking can be a daunting, if not terrifying experience, even to the best of us. The thought of facing a few or a thousand people is enough to send some into a cold sweat. However, even the worst of public speakers can improve to a point where they can sell themselves to an audience. Here are ten tips to help you get on your way.

10 Tips to sell yourself to the audience.

I. Know yourself! If you know what weak points and strong points are, don’t waste time on your weaknesses and emphasize your strong points during your presentation.

II. Body Language. The uses of appropriate hand gestures, facial expressions and walking about can help in opening up to your audience and show that you are quite comfortable. Avoid leaning on or hiding behind a podium or desk. This will show that you are nervous and uncomfortable.

III. Speak with conviction as if you really believe in what you are saying.

IV. Use Humour! The use of humour in appropriate places will keep the audience entertained throughout your speech. Remember that an interesting speech makes time fly, but a boring speech is always too long to endure even if the presentation time is the same.

V. Speak to your audience, listen to their questions and respond to their reactions. The ability to adjust and adapt while public speaking can be the difference between an average speaker and a brilliant public speaker. If what you are presenting is not getting across to the audience, change your strategy if you are prepared to do so.

VI. Pause. Allow yourself and your audience a little time to reflect and think about what has just been said. If you race through your speech, your audience will not have enough time to retain the information.

VII. Audio and Visual Aids. Do not overuse today’s great technology! The overuse of aids such as PowerPoint, music and colours will detract from your speech and take the focus off what is being said.

VIII. Close the speech as you opened it…STRONG! A good opening may be forgotten but will set the tone for the speech. A good ending will stay fresh in the minds of the audience for a long time after the speech.

IX. Know when to STOP talking! Leave your listeners with a positive impression and a sense of completion.

X. Practice makes perfect. Don’t expect to be a walk up great speaker. You can only get better. Even the best speakers have areas to improve in public speaking.

Matthew Miles 20040594
Notre Dame University, Marketing and Public Relations
Lecture: Tom Murrell

Anonymous said...

Public Speaking: Ways to Overcome Fear of Public Speaking

There is nothing more scary then getting up in front of people you don’t know and having to give a presentation. It may seem that things can only get worse when you stand up and your mind goes blank, you break out in a sweat and all the faces in the room are staring at you for answers.

Take a step back, breath and apply the following tips to overcome the fear of public speaking

1. Admit to your fear
You are not the only person in the world who has a fear of public speaking. The fact that you are giving a presentation or speech shows that you are one step closer to overcoming your fear.

2. leave nothing to chance
The best way to eliminate any mistakes during your public speaking is to make sure that you are well prepared. Make sure that you have all necessary documents in the right order and know exactly what you are talking about and who you target audience are.

3. Simplicity is best
It does not mean that the more complicated a speech you give the better it sounds. Sometimes one of the easiest ways to overcome this fear is to keep your presentation simple so that you are able to understand exactly what you are talking about and less likely to confuse yourself as well as your audience.

4. Practice makes perfect
That saying is true. The more practice you get the more confident you will feel when talking in front of so many people. Different ways in which to practice are:
• Practice alone and memorise your speech
• Look into a mirror and say your speech out aloud
• Record your speech and listen to how your own voice sounds.
• Practice your speech in front of friends and family so that you are able to gain confidence from this.

5. Always have a backup
There is nothing wrong with you having palm cards or a slide presentation that you can use as a guideline. This technique also reminds you of the direction of your speech and you are less likely to have a mind block if you have a guideline in front of you.

6. Be on time
Make sure that you arrive well in advance and don’t be late for your speech or presentation. If you arrive early it gives you time to calm your nerves and gather your thoughts, as well as make sure that your slide presentation and all other materials provided is in the correct working order.

7. Introduce yourself to your audience
When you start your presentation always introduce yourself to you audience so that they are aware of who you are and what your aim is. In doing this it makes them feel as if they know you and you will feel a lot more focused and relaxed.

8. Relax and have fun
Make sure that you are relaxed at all times during your public speaking as this well show your target audience that you are comfortable and confident with yourself having to present to them. Have fun while speaking publicly and always retain eye contact with your audience.

All the above mentioned tips help you relax and if you are relaxed then so will your audience be. Always remember that you are not alone if you have a fear of Public Speaking.

Marcia Milner
©Marcia Milner 2005

Anonymous said...

The Importance Of Branding In Marketing

“Apple… Just Some Fruit Company”

The computer company Apple Mac would be hardly recognised without it’s apple…

A group of 15 year old high school boys, were shown a box covered in paper, they were asked to guess it’s value. Prices range from two to fifteen dollars. When a small section of the paper was torn to reveal just a small, simply symbol, guesses went high into the hundreds.

It’s through extremely clever and effective brand marketing, that just about every person world wide with access to advertising is aware of Apple Macintosh (Mac) computers and accessories. Out of these people, most will be aware of Mac trademark, simply just the apple symbol.

There are many companies worldwide who also use branding and trademark symbols;

•McDonalds – The golden arches
•Louis Vutton – The LV monogram
•Chanel – The two C’s
•Nike – The tick

These trademarks are worth millions of dollars to these companies, as they are what the consumers looks for and recognises when looking for a product.

Websites to see how trademarks and clever branding have been used;


(Marketing; Creating and Delivering Value, 2002)

•Branding – Use of a name, term, symbol or design to identify a product

•Trademark- The words, symbols or marks are legally registered for use by a single company

•Brand Familiarity – How well consumers recognise and accept company’s brand

•Brand Recognition – Occurs when customers remember the brand

•Brand Preference – Target consumers choose particular brand in preference to other brands

•Brand Insistence – Customers insist on a company’s branded product and are willing to search

The Characteristics of a Good Brand Name
(Marketing; Creating and Delivering Value, 2002)

•Short and simple
•Easy to spell and read
•Easy to recognise and remember
•Easy to pronounce
•Can be pronounced only in one way
•Can be pronounced in all languages (International Markets)
•Suggestive of product benefits
•Adaptable to packing/ labelling needs
•No undesirable imagery
•Always timely
•Adaptable to any advertising medium
•Legally available for use

Alexandra Robertson
The University Notre Dame Australia

Kitty Sutherland said...

SMALL BUSINESS MARKETING: using your creativity to cut costs

If I were to say “Marketing doesn’t have to be expensive” to a small business owner the kind of response I would receive would vary between a straightforward grunt to bounds of sarcastic laughter. Small business marketing undeniably has become an expensive exercise. But it doesn’t have to be this way; the key to small business marketing is creativity.

Just like when you flick the channel to find that lamp shade you just bought could have been made for half the price using old toilet rolls, small business marketing is a means of making use of what you’ve got. All you need to do is follow a few vital steps:

Step #1: Create your target market

Look at who you are currently doing business with and why they do business with you. Make a note these factors. Create a portfolio of this focus group, including their age, lifestyle and hobbies, these are the customers you yearn for and deliver best to so stick to this demographic. Small business marketing after all isn’t possible without a loyal client base.

Step#2: Re-establish your business ideals

Figure out what your target market desires and tell them you do it best. This may require you to call a number of clients and ask them why they associate with your business, what it is that drew them in and keeps them keen.

Once you’ve re established yourself you may begin small business marketing, and using a little creative knowledge, at a fraction of the cost.


Coupons don’t have to be a costly exercise. You can hand them out on the street or send them out to your clients, with a few extra for them to give to friends. Small business marketing is about taking advantage of what you’ve got, which should include loyal clients.

Coupons work well because their offers are generous so they’re quick to get a response, people love a good deal.


Notice how people will spend ten dollars on a magazine because it comes with a free key ring? People love receiving gifts. In small business marketing, giving away product is less expensive than advertising, trust me! While this is best executed in the cosmetics industry it can be just as well done by your company. Popular (and successful) gift ideas include
 Introductory gifts and offers
 Buy one get one free
 Free if you spend x amount


Promotional contests will always cause some sort of speculation and assist in small business marketing. If your contest is extreme enough you should be able to get media coverage, which is usually free!


Holding small or large functions is not only a great way to establish a solid company image and build goodwill with clients and potential clients but it will also create a sense of excitement and may even receive media coverage!

Cross promotions

Look to other local businesses to see if deals can be arranged that will be of benefit to them to. E.g: If you’re selling wine, seeing if the local bottle shop will allow you to do ‘tasting’ in their store or promote it as a new product.

These are only a few of the many cheaper alternatives involved in small business marketing. Remember that small business marketing relies on being cunning in getting exposure. Word of mouth from happy clients is always successful is in small business marketing so make sure your practices are honest and truthful when marketing.


Kitty Sutherland
Marketing and Public relations/Communications

Anonymous said...

How To Give An Outstanding Speech!

Giving a speech or presentation is a vital part of Public Relations. A lot of preparation and thought goes into giving an extraordinary speech. It is crucial to plan and organise your speech in order for is to be a success. Here are some guide lines to follow when planning a speech.

• Know the Audience: What is their age? How many people? Educational background? Demographic characteristics?

• What is the Purpose? Is it to inform or persuade? Is it to enforce (e.g. new product line, branding) or entertain? It is good ideas to write one sentence showing the key idea you want your audience to get from the speech. “After my speech, the audience will know…….”

• Organisation of Presentation: How will you deliver it? Will you present your content in chronological order? Will you allow questions all through it or just at the end?

• Supporting Material: The credibility of your talk is essential. So, being able to back up what you are saying enhances your influence. Supporting material such as diagrams, statistics and quotations are recommended. Research shows that knowledge is recalled better by the use of an audio (speech) and visual aid.

• Visual Aids: Will you use a media to address the audience? .i.e. microphone, PowerPoint, slides, graphs or charts.

• Introducing the topic: Make it engaging as people have given up their time to listen to you talk. Make your introduction clear and concise and remember to reestablish what you have said in your conclusion.

These 6 points should cover the planning and organizing of your speech. The next step is learning how to engage and deliver the content.

• Rehearse!!!! You need confidence to deliver a good speech. The only way to get confidence is to be 100% sure on the subject you are addressing. It is a good idea to practice the speech in front of a friend or family member and encourage constructive criticism.

• Eye Contact: Maintain it with everyone in the audience. Look around the room, and catch their eyes whilst speaking. Also, watch out for their body language as this will tell you a lot about how they are feeling e.g. relaxed, inspired, annoyed or bored.

• Stance:
1. Maintain an alert posture (but not abrupt)
2. Do not cross your arms
3. Move around room
4. Use hand gestures- it shows enthusiasm

• Tone:
1. Be clear and confident
2. Do not mumble/talk down
3. Face audience to enhance voice projection
4. Don’t be nervous/anxious

• Feedback: Encourage feedback as is important to answer questions or concerns. This will let you know what you will need to include more of in the next speech. It also creates an interactive environment and allows others to share their enthusiasm.

Well, that’s all. By following these steps your speech is bound to be a success.
Good luck!

By Steph Eathorne 20030583

Emily Anderson said...

Using Media Relations and Publicity to Benefit You and Your Company

The aim of media relations in public relations is to gain support for your organization through various media outlets. These outlets may include Internet, Newspapers, Magazines, Radio, Television and Cable Television. It is good to use the media for economic and efficiency reasons.
• Economically using the media is superior to other ways of gaining support due to the fact that often there is no need for any money to be spent in order to get a reasonable media coverage.
• Using the media is also efficient due to the fact that there are many different media outlets, most of which reach a wide and diverse range of publics.

There are two types of publicity in the media Spontaneous and Planned publicity.

Spontaneous Publicity.
• This is when unplanned events occur and the media find this a noteworthy story to cover.
• This means that the event may be detrimental or it could also aid in the aim to gain support for your organization. The situation could be detrimental to the organization when the event is a negative for the company (Eg. Announcing a profit loss for the year) and then it is not handled properly.
• The best way to make sure a negative event doesn’t become even worse is to have a standing plan for that circumstance.

Planned Publicity
• This is the most common form of media relations. It occurs when the organization has something that they want to announce to the publics. Majority of the time the announcement will be good news and the plan is to attract the publics to that organization. Sometimes the announcement to the media is not such good news.
• This is why it is important to appropriately choose which style of media outlet would suit the type of announcement that is publicized and one which fits your organization’s strategy.
o For example when something is being announced that is great news for the organization it would be important to make sure as many different publics knew about the good news. The best way to do that is to choose the types of media outlets that can be accessed by the greatest number and range of people such as T.V., radio and newspapers. When something less important or less positive is being announced, a possible way of controlling the outcome, would be to announce the event to a target audience, such as a business journal.

Emily Anderson
Sport and Recreation Management

Isaac Irvin said...

Improve your Public Speaking; 7 Wounders of the Public Speaking world

1) Preparation:

Good preparation is vital for a well-presented speech. If preparation is lacking then it will show in your speech. Your audience will definitely recognise this. Try to allocate as much preparation possible before the presentation to conduct research, read up on similar issues and finally write what you’re going to speak about. A handy tip is to get some one else to read your speech, this allows an unbiased approach to editing, more often then not the writer won’t recognise simple mistakes that an independent observer will.

2) Give yourself enough time:

Time is very important when it comes to Public speaking. Whether it’s time management in research writing your speech or it’s the actual time management when you’re delivering your speech. Both are equally as important. Time management relates to your preparation. If you allocate a short amount of time to your research and more to your speech, then your speech will lack content. This time management should be as close to equilibrium as possible to achieve maximum results.

3) Know the subject on what you’re speaking about:

Having background information on the subject you are speaking about can act both as a lifeline and friend. Firstly if a question is raised in the audience and you struggle to answer the question, it will automatically raise questions about your speech and the amount of preparation you’ve conducted. The tip is to do some background research and or generally know the topic. Secondly knowing more about the topic than what you’ve prepared on paper, will also acts as a confidence boost, this will significantly improve your deliverance when Public Speaking.

4) Speak Clearly and Concisely:
If an audience spends too much time trying to work out what you have said because it was jumbled, the audience will loose interest and their concentration will decline. There is nothing worse than to loose the attention of the audience. This will then distract you. So the advice here is speak clearly even if it means speaking slower. A speaker wants every word to count.

5) Relax:
Try to relax as much as possible this will free the tension in your body and the speech will be delivered a lot smoother. Remember that the audience is probably just as nervous as you are so if you come on stage with a relaxed state of mind and posture then it will settle their nerves as well.

6) Make it enjoyable:

The worst perception that people have of Public Speakers is they are boring. Make sure your speech enjoyable. Simply by being a little light hearted and making a few jokes can engage the audience and cause them to listen more. The audience will tend to remember your speech, and quote you to their colleagues.

7) Practice:

As the old saying goes ‘practice makes perfect’ and this is true with Public Speaking. The more times you speak in front of a crowd the less nervous you will become you will also be more familiar with the situation. It isn’t wise to start with a presentation in front of 20,000 people, rather start with a smaller number and then work your way up to large presentations. If you practice enough the art of Public Speaking will become evidently easier as time passes by.

Isaac Irvin
Marketing and PR student at Notre Dame Australia

Anonymous said...

Fear of Public Speaking

A fear of public speaking, the sweaty hands that just don’t seem to get dry even if the room has the air conditioning on and set to low temperature. Then there is the people that just completely lose their train of thought and just end up ah and umming.

Why do so many people have a fear for public speaking? Is it the thought of speaking in front of and audience and having everyone looking at them? Or maybe that they can see people whispering in the audience and they automatically think it’s about them and that it could well be a joke about them and their speech.

I think that’s it’s a lot to do with self confidence and that the people with the lowest self confidence will be the ones that suffer the most from public speaking. People just hate the thought of making a possible fool out of themselves by presenting in front of a class, board or clients. This lack of self confidence can cause the presenter to:
Constantly Move
Go Red
Hurry the Speech

It’s one of those things that the more you do it, the more confident you will become and thus the better your presentations will be, you won’t get as worried about the fear of public speaking.

© 2005 Chad Pilbeam

Taylor James said...

The Elements of Planning

A successful campaign is the most important thing to a Public Relations practitioner. If the campaign has been a success then all the hard work put in has been worth it. So many things are behind a successful campaign and the most important of them is the campaign planning process. The plan of a campaign is what holds the ideas and outcomes together, without the planning process, the ideas of the campaign would not hold up against differing views within those working on the campaign, communication breakdowns and unforeseen events. Good planning should prevent unexpected things from happening and help keep to the aim of the campaign.

There are two types of planning –

Strategic Plans- are plans involving a major decision of a company and the policies of executing it. Strategic plans are usually made for the future and by the management of the company.

Tactical Plans- are plans that are made on a day-to-day basis. They are short run and are used in implementing the strategic plans. They are carried out in all levels of a company.

Both types of planning are carried out within Public Relations, an organisation relies on both sets of planning to ensure the best outcome, as is it within a campaign plan.

Campaigns involve a heavy amount of planning to be successful. Some guidelines that are beneficial if followed are-

• Establishing goals in relation to the mission statement
• Determining the present situation
• Determining threats and opportunities to reaching those goals
• Researching and selecting your target audience
• Developing a theme for the campaign
• Developing the objectives for the campaign
• Creating strategies to accomplish the objectives
• Developing tactics to implement strategies
• Creating evaluation techniques
• Developing a budget
• Working out a timetable
• Assigning personnel

With the plan in place, action must now start in carrying out the campaign. If the PR practitioner follows these guidelines correctly the campaign should be successful. However even by following the guidelines he/she could get a step wrong, i.e. The target audience and the thoroughly planned campaign fails. These steps are advisable however they are not always needed. Often standing plans will be use instead. Standing plans are used during an emergency or one that occurs regularly. The company has decided prior to the event that this is how they are going to deal with the situation and they carryout that plan.

Taylor James (20041439)
Public Relations and Marketing

Anonymous said...

Public Speaking Guide: 10 Essential Tips to Follow
By Fiona Whiteway

Public speaking is an important method for communicating knowledge and expressing ideas. Being able to verbally communicate to other individuals or to groups is essential in school, business, as well as your personal life.

But, preparing and delivering a public speech can be a daunting affair. Fear of public speaking is one of the most recognised fears across the world. It is true that some people are naturally talented at public speaking, but with a little guidance and determination anyone can deliver a successful speech.

Here are 10 points to guide you through the entire public speaking process:

1. Writing the speech
Before you go ahead and start writing the speech, take some time to carefully plan it. Setting out a few clear goals can save you a lot of time and effort. Effective planning should include an analysis of the occasion, the audience, the purpose of the speech and what would and wouldn’t be appropriate for these factors.

When writing your speech it is also important to keep in mind a structure; begging, middle and end. The first thirty seconds of your speech must gain the audience’s interest. Once you gave been successful in this you may move along to the body of the speech. The body should include all of the points that you wish to make. The points should be orders in a logical progression, with related points following one another. Finally, the ending should summarise the main points of your speech, provide some further food for thought for the audience, and then leave them with positive memories of your speech.

Something to consider whilst writing the content of your speech can be,

2. Humour and Timing
There are many benefits from using humour in public speaking. It can help you to connect with the audience, gain interest, emphasise points and helps to make an overall positive impression.

Of course, humour will not be suitable for all speeches, but even when you are speaking to a business audience, or any audience which is not there specifically for humour, it is very effective to make the humour reinforce your point because it will result in a much more positive response.

Part of mastering the art of humour can be mastering timing. Timing is not so much knowing when to speak, but knowing when to pause. When telling a joke to your audience, a pause just before and after your punch line gives the audience a chance to laugh. Do not continue to speak whilst laughter is still expected.

3. Practice
When you are speaking in public, try not to ramble and extend the speech to longer then it need to be. Few people are disappointed by a speech that ends a little early. Practice your speech a few times, this way you can listen to the speech through and decide if there is any information you could do without. It can also clarify where things are good and what needs improving. This will lead to a well-written speech, which you are confident in. And if you are confident in the speech then you will find it easier to get up and present it in public.

4. Appearance
Now to preparing on the day of the speech. Appearance can play a big role in the image that you wish to present. You must keep in mind to dress for the occasion. If it were a corporate affair, then a suit would be appropriate to project the image of a professional. A sporting event may require only the casual clothes you came dressed in, or a church may expect smart casual to show respect. When dressing for the occasion, not only should the atmosphere and event be taken into consideration, but also the type of people you will be presenting to. Are they young and dynamic, or traditional and regulatory?

When preparing for any public speech you must always be sure to keep you general appearance up to standards. Be sure to have clean hands and face, cut hair, fresh breath etc.

5. Room set up
You want to create an atmosphere conductive to laughter and interaction.

Unless you are using slides or video projection you want the lights at maximum intensity. When speaking with humour, it is easier to realised when the audience can see you. The audience wants to see your face and expressions.

The seating plan must take into consideration audience interaction. A semi circular arrangement does have its benefits. Audience members are sitting closely and can see each other’s faces. This allows laughter and other emotional responses to pass through and across the audience. Laughter is contagious and many people will laugh just because they see others laughing.

6. Relax
If thinking of the positives of the whole experience isn’t enough to calm the nerves, then before you stand in front of the audience you need to take time to relax.

Concentrate on how good a public speaker you are, pretend you are just gong to chat with a group of friends, or remember happy moments from your past. Maybe even picturing the audience in their underwear will work for you! Some people like to listen to music, draw sketches of a new car they would like or re-read over notes before they step in front of the audience. Just make sure that what ever you do, it is something that makes you comfortable.

7. Get their attention
When you step in front of your audience, the first thing that you need to do is wake them up. Tell a joke or story or show a picture of something important to you or the speech that will be of interest, anything that will get their attention. You need to get them interested in you and what you are about to say.

8. Passion
Have passion in what you are saying or presenting. Passion can show in the tone of your voice, the expression on your face and in your gestures. But, authentic passion will shine through.

Passion and energy can also be displayed in the rhythmic progression of your speech. A well-written speech with passion will help to keep the audiences attention and cooperation.

9. Stage movement
When moving around the stage, make sure that you move with purpose. When making an important point, move towards the audience. When you want to get the audience involve, try moving right into the audience. When you want to detract attention from yourself and towards something else (a projection for example), move upstage left of right.

10. Closing the speech
Say what you have to say and sit down. But before you do, give them a well-prepared closing. The last thing you say is going to be the most remembered. It can be motivational, challenging, respectful or humorous. Your ending words will have a strong influence on what the reader takes home with them.

Fiona Whiteway
2nd year Bachelor of Marketing and Public Relations student at the University of Notre Dame Australia.

Anonymous said...

Public Relations BS 258/358
By Sarah-Jayne Miller
3rd Year Bachelor or Communications, Bachelor of Marketing and PR
University of Notre Dame Australia

Organising Conferences and Special Events for Public Relatoins

The starting point for a conference or special event should, like all public relations activity, is to establish clear objectives. The objective may involve selling information, educating and entertaining (as appropriate to the organisation). It is the role of the PR practitioner to ensure that conferences are well organised, meet their objectives, and ideally are remembered as a useful and enjoyable experience for participants.

Where to Begin

• The Time and the Place

You may want to consider school holidays, public holidays and weather conditions also plane schedules need to be taken into account when setting the date.

The selection of venue is very much a factor of size. If the parent organisation has its own conference facilities, perhaps that is automatically the location.

• Budgeting

A comprehensive budget should be prepared including (room hire, print costs, publicity, staging, catering, secretariat office and miscellaneous items)

• Attendance

The total number of people expected to attend?
The type of transportation to the meeting?
The type of transportation to and from the airport or various bus terminals?

• Location

Is it clean and attractive?
Is it adequate for the event?
Does it have air-conditioning?
Has the reservation has been confirmed?
Check In and Out times established?
Are stores and restaurants nearby?
Is there free parking?
Is it downtown or suburban location?

• Billing Arrangements

What arrangements have been made?

• Guests

Do you require invitations?
Has transport been arranged?
Do you require tickets?

• Meeting Room Needs

Number of rooms required?
Are the rooms easily accessible?
The seating arrangements
Will dining be in the same room as the meeting?
Is the room easily accessible?

• Audio Visual Requirements

Have acoustics been checked for echoes?
Has all audio equipment been plugged in and checked that it is in working order?
Has the circuit breakers and fuses been located?

 Lighting

Is the room adequately lit?
Have all switches been located?

 Podium

Is the height comfortable?
Does the light work?
Is the microphone placement ok?

 Screen

Is the size adequate?
Are the electrical controls ok?

 Seating

Will people be blocked by people seated in front of them?
Do any areas receive a distorted picture?

• Food and Beverage Needs

Have prices been set?
Has a menu selection been made?
Are place cards arranged?
Are there bar facilities?
Have times been arranged for coffee breaks?

• Registration

What time?
Are name tags provided?
Number of tables and chairs?
Is there any equipment required? (Pens, pencils, paper)

• General Conference Items

Floor plans furnished?
Set-up date?
Dismantling date?
Notices mailed?

• Evaluation and Follow Up

Critique session?
Follow up materials?


The PR practitioner may be called upon to organise all sorts of conferences, seminars, functions and special events either for an employee or a client. Success is ensured by clear and thorough planning. Failure is usually both public and humiliating. Clear objectives and follow-up assessments are essential, but so too is meticulous attention to detail at all stages of this activity. A good action plan is very important.

Anonymous said...

Marketing and Brand Building by Daniel Messina

Today I looked into the area of marketing in search of ways in which a company starting up or wanting to get started can increase their exposure and build their own brand name. I have devised from my research a list of Top Ten Tips for marketing and Brand Building!

1.) Get known: For a small business, to have your name known is one of the first key points! People wont know what you have to offer unless they know of you! Do this through community involvement. Donate money or try sponsor something small in your local field of your target audience so people have exposure to your name

2.) Hot Logo: When people see your logo or trademark, have something they will recognize or remember. If they come across, you want them to think of where they have seen it.

3.) Available Advice: People are inquisitive and always want to know more. Offer your clients free advice about anything they need to know. Go out of your way to help as many people. If you treat people well they will return.

4.) Blogging and Online Activity: GET ONLINE! The internet is a very strong communication point. Use of Blogs, emails and other internet services will prove very helpful and cheap to you.

5.) Advertise: Begin local and within your target area. This doesn’t mean spend your entire budget on advertising, however local papers, posters and various small forms of advertising can be highly effective.

6.) Client Interaction: Is a very important component of keeping a client. Create a relation which wont be forgotten. First impressions count and referrals count more.

7.) Dress Standards: If you are dealing with face to face clients, your dress standards should be of professional nature. People want value for money and if you show them you and your employees have quality, your client will be more comfortable.

8.) Business Name: This is what represents you! Do not rush into selecting a name for it is who and what you are! Give it time a relevance to the service you are offering.

9.) Employee Behaviour: An employee represents his or her company and how they operate. Ensure all employees act in an appropriate manner at all times but especially if in proximity of clients.

10.) Success: Never bask in your success and come to a stop. Always try to keep things at the top otherwise you will be overtaken by competing businesses who want your spot at the top. This doesn’t mean not to be happy about your success!

These ideas are based upon research obtained through the following:

How to build a company identity from scratch
By Joanna L. Krotz

Available at:
Practical Advice for Business

Available online at

Commerce and Resource Centre

Available at:

By Daniel Messina
Student ID# 20040089

Return to Home of 8mmedia? -->

Visit my PR Course online? -->

Anonymous said...

Creating your Marketing Plan Masterpiece!
Your 5 step guide to creating a marketing plan using expert guidelines.
By Todd Schaffer Student University of Notre Dame marketing and PR course

Creating a marketing plan masterpiece is not something that comes natural to most people. A marketing plan is developed to allow a company to promote itself through the use of marketing mediums, and this is why a marketing plan is so important. I have developed an easy five step process that can even help the average Joe Bloggs to become a marketing genius.

So how do you go about it?

Here are the 5 easy steps to creating your marketing plan:

Step 1: A detailed situation analysis that consists of an internal marketing audit and review and an external analysis of the market competition and environmental factors. This should also include:
• observation of previous marketing plans
• examining the role of advertising and promotion

Step 2: Finding specific marketing objectives that provide direction, a time frame for marketing activities, and a mechanism for measuring performance. Included in step 2 is also:
• establishing communications goals and objectives
• setting tentative marketing communications budget

Step 3: Creating a marketing strategy and program that include selection of target market(s) and decisions and plans for the four elements of the marketing mix. These four elements are called the 4 P’s:
• price
• place
• product
• promotion

Step 4: Develop a program for implementing the marketing strategy, including determining specific tasks to be performed and responsibilities. These could include:
• purchasing media time and space
• creation and production of the advertisements

Step 5: Measure your success. Creating a process for monitoring and evaluating performance and providing feedback so that the proper control can be maintained and any necessary changes can be made in the overall marketing strategy or tactics.

Source: Adapted from: Advertising and Promotion; an integrated marketing communication perspective, Belch and Belch, sixth edition.

Todd Schaffer Public Relations BS258

Anonymous said...

Let Becks entertain you this weekend

Rumours have been confirmed, David Beckham will be here for the weekend! Young and old are expected to see one of the sexiest men alive and he’s all yours for 3 hours. This is the ultimate stage for your total satisfaction. So what can you expect to do with captain fantastic? Any of the following:
 Signed autographs
 Play 5-aside match
 Win a dinner date
 Ask him any questions
 And much much more!!!
David is incredibly popular with all age groups and is adored by both men and women. If you are not a soccer fan don’t be distraught, this is David Beckham and he is more than just about soccer. For the rest of you soccer freaks be prepared to be dazzled and amazed. This is a one time offer only and you don’t want to miss this chance. Get your front row tickets now. Once he gets his feet on the ground the dust won’t settle for a while, make sure you are one of the ones who were there and not the unfortunate ones who missed out. David has been quoted as saying “Yea I hope a lot of people come, I’m really looking forward to setting Fremantle on fire”.
Will you be burnt this weekend?

Joshua Sithole
The University of Notre Dame Australia

Anonymous said...

***Internet Marketing***

Now days we’re an information society, this means internet marketing is becoming more and more popular.
The advances in electronic communication, namely the internet, have contributed to marketing in many ways, such as:
• Possible to communicate a marketing campaign to millions around the world.
• Simultaneously target messages to specific individuals.
• Easy for customers to find information on current marketing campaigns.

When developing an internet marketing campaign an organisation must consider these 10 tips:
* Strategy and objectives
* Target markets
* Corporate logo
* Corporate brochures and posters
* Website design
* Key word rich
* Graphic positioning
* Screen resolution size
* User friendly
* Correct grammar and punctation

To consider an example of these top 10 internet marketing campaign tips, we’ll look at the telecommunications industry- ‘Ombudsman.’

Their internet marketing strategy key messages are:
• They’re always readily accessible to consumers (via internet web site)
• They’re independent of carriers and carriage service providers
• They’re fair and equitable

Ombudsman’s marketing strategies are directed especially to people in situation such as:
• Rural and remote consumers
• People from non-English speaking backgrounds
• People with disabilities
• Industry groups
Through the use of their internet campaigns they’re able to effortlessly reach all desired target markets as individuals or as a group.

Ombudsman’s internet objectives consist of:
• Building public awareness of Ombudsman’s role and services.
• Maintaining its reputation as credible.

Ombudsman’s target markets are:
• individual consumers
• consumer representative organisations
• members
• media outlets

Ombudsman’s, just like any other registered organisation have a registered trademarked logo. They use their logo on all websites, publications, stationery, posters and advertisements.

Ombudsman’s brochures and posters are distributed widely to consumers, members, organisations associated with Ombudsman. Example; post offices, community groups, council’s etc. This is aimed at maintaining and attracting new consumers. They also place all brochures and posters on their websites.

Like any other organisation with a website, Ombudsman maintains their website so it is accessible to all consumers.

Their website is aimed at their target markets and is simple to use and information is easily assessable. It includes media releases, lists of the organisations strategies and objectives, all publications, all corporate brochures, posters and all information which will be of interest to consumers and members of Ombudsman.

Ombudsman, like any other organization will focus on general web site design tips, these include:
o Key word rich words- the site is not filled with lengthy paragraphs, it’s straight forward and to the point.

o Graphic positioning- Graphics can’t be too large, (must be under 100k) otherwise it will cause a significant delay in the load time of a page. Ombudsman considered this as all graphics and logos are below 100k’s so the site is quick to employ

o Screen resolution size- clients may have a variety of screen resolution sizes. The most common is 640 x 480 pixels. Therefore to suit all clients Ombudsman uses 640 x 480 pixels.

o User friendly- as Ombudsman has a wide client base; their site is user friendly, simple to use, with all the right information logically set out.

o Correct grammar and punctation- These must be checked and rechecked as having high-quality grammar and punctation is a sign of an intelligent organization.

Copyright, Claire Sparkes, 2005

Claire Sparkes
BS258 Public Relations

Anonymous said...

The Significance of Knowledge Management

Knowledge management is typically the process of how a company captures, organizes, distributes and applies information. This fuels a lot of interest into the use of electronic group collaboration tools to support team work.

One of the electronic collaboration tools used for today’s group work involves a powerful set of solutions. These solutions address current trends that are making knowledge management significant today.

The 3 simply trends:

• Need
• Awareness
• Accessible Technologies

These trends and electronic collaboration tools are catapulting the concept of knowledge management to many businesses and enterprises, and aiding in their ability to compete and dominate in the market place today and into the future.

Electronic collaboration tools include:

• Computer, audio and video conferencing
• Voice mail
• Email

These electronic collaboration tools support the work of distributed groups and teams in companies and enterprises and are an essential part in the knowledge management process.

Knowledge management is a vital skill to any company or enterprise in the market place today. It continually explores and improves how companies capture, organize, distribute and apply information.

Ryan Mason
BS258 Public Relations
Course Information
Course Coordinator – Thomas Murrell

morgan said...

Overcoming the Fear of Public Speaking - 10 Tips

For many people, just the thought of having to speak in public causes them to get sweaty hands and butterflies in their stomach. For many, the act of speaking in public is as torturous as having a tooth pulled or as scary as sitting on the toilet and having a spider walk by. Unfortunately for these people, public speaking is more often than not, an essential element of their jobs. Listed below are 10 basic tips to help overcome the fear of public speaking.
10 Tips to Help Overcome the Fear of Public Speaking

1) Identify why you fear public speaking- the first step to overcoming your fear of public speaking is to identify why you fear it. Being aware of these reasons enables you to make necessary changes and devise ways to eliminate/solve the issue.

2) Know your topic in detail- understanding your topic is an essential element in overcoming your fear of public speaking. The more familiar you are with your topic, the less inclined you are to make mistakes and the more comfortable you will be in presenting the facts.

3) Practice-practicing your speach or presentation will allow you to get a feel for the flow of the presentation and iron out any rough patches. It is important to practice with any props or visual aids so you are comfortable incorporating them into your presentation. Practicing will boost your confidence. Pets and family members make a great audience to practice on (especially fish because they can't go anywhere).

4) Visualise your presentation- Imagine yourself giving the speech/presentation as you would like to see it occur. By mentally envisioning the success of your presentation, the more inclined you are to succeed as you are programming your mind for success.

5) Prepare positively- do not dwell on your fear of public speaking, lose yourself in the topic by getting excited about what you are presenting. Obviously if you have been asked to talk on a topic, then the audience is interested in what you have to say.

6) Do not be hard on yourself- if you make a mistake, keep moving on. Everybody makes mistakes and more often than not, as long as you continue with your presentation without drawing attention to it, the audience does not even realise you have made a mistake.

7) Feel good about yourself - take time out to look at your personal presentation. If you look good, you feel good which in turn boosts your positivity towards a public speech and your confidence.

8) Be yourself- do not get up to give a speech thinking you have to be someone your not. Be yourself. By being yourself, a person will be more at ease, conveying to the audience a sense of self confidence and it will create a gentler, warmer atmosphere in the room instead of a forced one.

9) Prep- arrive in advance to the location of your public speech. The fear of speaking in public is often reduced by familiarising yourself with the environment and by allowing yourself plenty of time to set up, it reduces the likelihood of running late and causing stress which can heighten the fear of speaking in public.

10) Relax- stress only adds to your anxiety of having to speak publicly. Take a few deep breaths before you begin your presentations.

Resource Box
Morgan Schorer (20030111)
University of Notre Dame
Marketing and Public Relations Course
Lecturer: Tom Murrell
Blog published on

john said...

Public Speaking Top 10 Tips
These are 10 tips for successful public speaking

1. Know your material: Ensure that if you have been invited to speak that you are familiar with the subject material. Research if necessary and prepare for your address by reviewing the material and ensuring a thorough and comprehensive understanding of key points and terms.

2. Present yourself appropriately: Establish what attire will be worn at the function. It is important that you do not over dress as much as it is important not to under dress. Your attire can influence the way in which your audience judges you and respond in a positive manner to what you have to say.

3. Positive body language: Body language is extremely important. Regardless of whether you are standing behind a podium, sitting at a round table or addressing a group standing in a circle it is important to use positive body language to convey a relaxed and welcoming impression to your audience. Smiling open armed expressions and eye contact are all important aspects of positive body language.

4. Speak enthusiastically: An audience will be looking forward to a confident and knowledgeable speaker. Avoid monotones as this will surely put people to sleep. Vary your tone and pitch as well as the volume to keep your audience attentive and concentrating.

5. Harness the nervous energy: Turn your nervousness into a positive by channelling that energy into creating a dynamic persona.

6. Practice your speech: Stand in front of a mirror and practice your speech, time yourself to see how long it takes to be delivered, no one likes a rambler.

7. Know your surroundings: Make sure you know your surroundings, ensure that you are familiar with any in house emergency procedures and arrive early to check the set up as well as any electronic equipment such as the PA system.

8. Use of visuals: If possible enrich your presentation with the use of visuals such as Power Point presentations or the use of overheads and or short videos on the subject material.

9. Read your audience: Be aware of how your presentation is being received, try to pick up on the mood of the audience, you may be required to change tack if you have lost their attention.

10. People are interested: Finally, understand that people are there for the most part because they are interested in what you have to say. They genuinely want you presentation to be informative, concise and enjoyable, they will be more than willing to sit and listen providing you meet those 3 criteria.

Resource Box
John Wilson
University of Notre Dame, Fremantle, AUSTRALIA
Marketing and Public Relations Course
Lecturer: Tom Murrell
Blog can also be viewed at:

Anonymous said...

Corporate Branding: Ground Rules for Bringing Business Personality into Play!

The key to building a successful corporate brand is a complex process. Today’s consumers live in an over-communicated commercial world, so the ability to ‘think outside the square’ is a must. However, there are a few ground rules which can help along the way…

Tip One: Publicity is a Must
Believe it or not, the ultimate success or failure of a brand relies heavily on publicity. Think of the Body Shop – a successful, global, brand with little to no advertising, yet huge amounts of publicity due to its eco/animal-friendly approach to body products. Today, advertising has become a secondary player. Positive media publicity is the key.

Tip Two: Divided we Fall
This may seem odd, but in the long run businesses will benefit from a little competition. Usually, a dominant brand will covet the entire market share in its category, or attempt to broaden its appeal to its target audience. And yet, a little competition never hurt anyone! Actually, it can increase consumption through the appeal of greater choice for consumers.

Tip Three: The Law of Singularity
What does someone mean when they say, “Could you pass me a Kleenex?” The word Kleenex becoming synonymous for ‘tissue’ is a very good thing – for Kleenex. However, if they tried to expand their product line too radically it would damage the brand almost beyond repair. Speciality is a good thing.

Tip Four: Categorise
The best possible situation for a brand is to be the first in their category. For example, ‘Rollerblades’ were the first in-line skates – would you call them anything else? But how do you become first in the quickest and easiest way? Invent a new category for your product.

Tip Five: Would a Rose by Any Other Name still Smell as Sweet?
In the long run, a brand is nothing but a name. Therefore, it should be first and unique to survive. Eventually, all that remains between your brand and others is a name – or rather, the ‘perception’ of that name. So make it count.

Tip Six: Align your Brand with a Corporate Personality
Think of Donald Trump. He is Trump Organization. People like a character; it makes the ‘company’ more human.

Tip Seven: Create an Emotional Bond with Customers
People respond well to emotion – we’re human. Everyone thinks of ‘Hallmark’ when they think of greeting cards because they have an effective publicity campaign which links emotional events to their product. They strive to own their category.

Tip Eight: Core Brand Values
What do we mean by core brand values? A perfect example of this is the Harley-Davidson symbol, America’s most popular tattoo. For people who love motorbikes, Harley-Davidson is more of a way of life than a brand. It is something that people are passionate enough about to get the symbol branded onto their bodies for life! Passion is a core brand value of the Harley-Davidson Company. All companies have them; it’s up to the company to define them.

Tip Nine: Communicate!
This may seem like stating the obvious, but it works. A company with a solid communication system, who are consistent, effective and efficient, will find that customers value them much more.

Tip Ten: Can’t Get No Satisfaction
And this time we’re not talking about customers. Treasure your employees – they are the engine that drives the business. After all, a company that plays together stays together!

Brenna Heagney 20030116
Lecturer: Thomas Murrell
The University of Notre Dame Australia
For more info see:

Anonymous said...


A simple guide to internet marketing

• Sex sells by using the element of sex appeal with advertisements creating an emotional response. The most common reason for buying products or services is emotion. Sex sells using Simplicity - It should appeal to the average person and should be kept simple, Emotion - It needs to capture emotion, consumers look for emotional depth, and Excitement - Potential consumers need to get excited about the product.
• People do not go online to buy, most use the internet as a way to do research on a product. To sell online, people need to be convinced that what you’re selling will solve their problem.
• When looking to sell online, attract as many customers as possible in order to reach a point where businesses will pay to advertise on your website.
• In order to create a successful internet marketing website, you must
o Get qualified viewers, people who will be interested in what you have to sell
o Make it interesting so that those who wish to read the content, stick around and see what you have to say
o Create it so that visitors are going to be drawn back once they have left
o Be competent with regards to the way you sell, make sure the job is done properly and efficiently
o Return customers create profit, money is the ultimate goal, but keep in focus, the best ways to achieve it.
• Keep a mailing list, so that if customers who have used you but forget about you are given a timely reminder to return.

• Create uniqueness, make sure people identify with your brand and what makes it stand out. Establishing a trusted name builds the companies reputation, leading to more customers.
• Create good visual content, people like to see what they will be receiving, not just read about it. Use photos or videos to help promote the product. Las Vegas sucks people in with its glamour and bright lights; the emotional reaction is what attracts the customer.
• Give yourself a professional look, often customers will make decisions based on appearance, being well presented, will increase your chances of making a sale.
• Have a feedback forum, where people can leave comments on your site so that you and others can read how well the business deal has been done.
• Create discount packages or the sale of add-ons, which will encourage customers to buy more or return at a later date.

Use these simple steps to make a strategic plan
Good Luck

Patrick R. Swale
University of Notre Dame, Fremantle, AUSTRALIA
Marketing and Public Relations Course Lecturer: Tom Murrell

Anonymous said...

Easy steps towards better Public Speaking.

For most of us public speaking is like a household done in the work place. We get through it, but with our heads down mumbling to ourselves. But public speaking should not have to be that way, but rather a fun and active experience that give us the freedom to communicate what ever information relevant, in our own way.
Listed below are four steps which if taken seriously can lead to improved public speaking and that raise…

1) Associate with your audience.

The most common reason for public speaking being the worst part of university, work or weddings, is the fact that we are making or are going to make a fool of ourselves. But this ‘fear factor’, can easily be subdued if we pick a friendly face in the crowd or imagine that we are down at the pub with mates just talking, (but don’t tell bar jokes, may not go down so well with the boss). A relaxed body posture, and easy flow of words is what we are aiming for in this point and we all know the feelings of relaxedness that I am talking about here.

2) Know your subject.

As stupid as this point title sounds, it is amazing how people can stand up in front of a crowd and say things like “um”!. What we are aiming for is full knowledge, plus any titbits that may come in handy under the barrage of questions at the end of your speech. Just remember that too much research can only lead to one thing - greater knowledge on that subject!

3) Come prepared.

As the title suggests, bring any extra materials from power points, to over heads, to palm cards that may help you in your public speaking. Even if you don’t use them, like a condom it is better have it and not use it, than not to have one at all!

4) Simpler explanations.

This point in public speaking is vital. The more you speak, the less like you are of convincing your audience. There is a reason why you are up there speaking and not the boss (who probably know nothing and who got you are there in the first place) so make sure that there is no doubt in everybody’s mind that you are the expert. The secret is to use small easy to understand words and keep it short. Simpler explanations are also helped by the knowledge that you have gained from full and extensive research in point two. Public speaking is not about how you use big words, but how you pass on knowledge.

5) Take time to explain.

This point in public speaking sounds simple enough but when the heart rate is up, and the hands sweaty, it is the last things we are think about. Rather the first thought in our heads is more along the lines of “oh god make it stop…when do I finish!”
So, firstly slow d..o..w..n, take a deep breath. Centre yourself and begin in a calm manner. Remember to rush is to show a lack of love in something, if you take your time it will look like that you are enjoying this, and this will lead to crowd to relax and enjoy.

So there we have it. Five easy to follow and use points that may just relax the butterflies and allow you the time to shine as a public speaker, and remember love what you are talking about (and at the very least pretend to love it).

Copyright Peter Millett
March 7th, 2005.
Lecturer Tom Murrell

a piece of cloud said...


The first official Chinese cultural website in English has been launched as one of the most effective and convenient medium for learning about China. offers broad access to up-to-date cultural news about China with a wealth of information about Chinese history, culture, politics and the economy. It also promotes cultural and economic exchange and enhances a mutual understanding between China and the world.
"The website not only endeavors to disseminate China's 5,000- year-old culture in depth and extensively, but also provides information on the current prosperity of Chinese culture, building a highly efficient platform for cultural exchange and cooperation, " said Ding Wei, director general of the bureau.
Under the guidance of the Ministry of Culture, the website is sponsored by the ministry's Bureau for External Cultural Relations and constructed by, offering comprehensive information services in both Chinese and English. “The English website would aim to be the most comprehensive and authoritative English cultural website about China,” said Ding.
This online access provides a flat forum for presentation of Chinese culture as well as a source for international marketing investigator. “The website would serve sinophiles, and those who wanted to invest in China's cultural industries,” said Ding.
People who interested in learning Chinese culture and preparing to target the huge Chinese market, must not ignore this reliable access. Click, go check it out.
Yiyun Huang
ID:20026625 (08) 93833820 or 0432 010 220
Email: Web:

Anonymous said...

Your Fear of Public Speaking improved with 3 easy steps.

The fear of public speaking is ranked number one in the minds of most people. It is the fear of speaking before a group, or an audience. Other terms that this fear may go by are speech anxiety, speech phobia, shyness, stage fright and fear of speaking. If you have such symptoms as sweating, nausea, short and rapid breathe, and a fast heart beat, whilst speaking in public, you are not alone!
The fear of public speaking not only causes embarrassed for most but affects ones day to day life, including their career which can have many negative effects.
The following steps will improve and deal with the stress and outcome of speaking in front of people.

Step 1: Be Well Prepared!

This is one of the most important steps in public speaking. You should know and understand what you will be talking about, plan out how you wish to present it, know who you will be speaking to and where you have to do it. This will prepare you intellectually and emotionally. If you are well prepared with your speech, you will feel more relaxed and confident in yourself.

Step 2: Practice!

To gain more confidence for the real thing, practicing is a key solution. There are a number of ways you can go about this. Firstly by rehearsing in front of a mirror allows you to visualise yourself, correcting speech and body language. Another method is to record what you intend on saying, hence being able to listen and correct yourself. Lastly the technique of practising your speech in front of an audience you are familiar with is highly recommended in public speaking, it is similar to the ‘real thing’ but in a more relaxed environment.

Step 3: Have Backup!

A back up plan is crucial, especially in public speaking. There is always a threat of forgetting what you are going to say and therefore having notes with you whilst speaking publicly will refresh your memory. Even if you have practised well and do not need to look at the notes the thought of just having them there, as a back up, reduces anxiety.
By following these 3 easy steps I guarantee better results with public speaking.

Sophia Lagonikos, 2005, Bachelor of Arts, Notre Dame University, (

Anonymous said...



• Branding is the use of a name, term, symbol or design, or a combination of these to identify a product or service. It includes the use of brand names, trademarks and practically all other means of product identification.
• Brand name – a word, letter or group of letters.
• Brand mark – the words, symbols or marks that are legally registered got use by a single company.

Brands help identify the company’s marketing mix and assist customers to recognize the company’s products and advertising.

Building a Strong Brand
Key factors that facilitate successful branding:
 Awareness
 Relevant differentiations
 An emotional connection

A solid understanding of the customer is also important in building a strong brand;
• Define the target customer.
• Deliver a differentiated, purchase-motivating benefit to the customer and see how your organization is uniquely suited to delivering this promise.
• The customer need that your brand is addressing should be something that your competitors are not currently speaking to.
• Use market research, customer feedback, ideation and market need anticipation to build your brand.
• Your brand and its products or services must exceed customer expectations (Starbuck’s Coffee made coffee drinking into an indulgence). Brands thrive because they exceed customer expectations.

5 Benefits of Branding

1. Creates consumer loyalty to a particular product or service
2. A messages is easier to deliver as it is clearer
3. Confirms the credibility for the responsible organization of that product or service
4. Connects your target prospects emotionally
5. Motivates the buyer as shopping is simpler

A strong brand is invaluable as the intensity for customer loyalty increases each day. It's important to spend time investing in researching, defining, and building your brand.

Your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

To remain viable in today's marketplace, many organizations have integrated their unique corporate culture, values and innovations into their brand identity imparting personality into their brands. This more personal brand message further distinguishes products and services from those of their competitors. Successful branding ensures advantages for both the customers and marketers alike and soundly achieve high levels of brand familiarity to inevitably gain customer loyalty.


Quester, P. G., McGuiggan, R. L., Perreault, W. D.,McCarthy, E. J.,2004, Marketing: Creating and Delivering Value, McGraw Hill, Australia

Persuasive Writing: Power of Branding,, [access date March 3, 2005].

[Blog Created: and posted at].

Anonymous said...

A lot of people dread speaking to a large number of unfamiliar faces. Here are 10 tips to become successful at public speaking.
1.Know your material – become familiar with your speech, and what you are talking about. Practice in front of family members or to yourself, as long as you become confident with your speech.
2.Relax – don’t worry about what people are thinking about you, they are focussed on what you are saying.
3.Keep constant eye contact – it boasts confidence and connection with the audience.
4.Keep it short and simple – the message in your speech should be clear and concise, with more in depth information when required.
5.Don’t apologize – it can make you even more nervous and unease the audience.
6.Use body language – an audience will concentrate more on your speech if you are visually appealing and enthusiastic.
7.Make sure your speech is right for your audience.
8.Focus on delivering a well written speech, rather than yourself.
9.Take questions and answers at the end – don’t get into a debate on stage.
10.Gain experience – confident public speaking comes with lots of experience in different environments.

Public speaking is a part of life. Almost everyone will have to stand in front of a crowd and deliver a speech. The material you are delivering to your audience is more focussed upon rather than your nervousness. The more experience you gain, the better you will become at public speaking. Nervousness should be converted into a positive energy, rather than ruining the delivery of your speech. Once you are able to deliver a speech effectively in public, you can have fun with it, making your audience have fun and enthusiasm in what you are speaking about.

Alison Coffey
Link to University of Notre Dame
Marketing and Public Relations

Carla Loney said...

Public Speaking Guidelines for success…

The main aim of public speaking is to deliver information in a manner, which connects with your audience. Here are ten simple steps by which this can be achieved.

One - Appearance. When delivering a speech dress appropriately, this will depend on the location and reason for the speech. If a eulogy for instance formal attire is required as opposed to giving a tutorial presentation.

Two - Eye Contact. When listening to somebody talk the audience likes to feel involved. A connection with the speaker is imperative for a good speech. The simplest way to achieve this is by continued eye contact with the entire audience, throughout the speech.

Three – Make sure the speech is well written. Public speaking is less of a chore if the information you are presenting is well written and interesting. Early preparation is the key.

Four – Know what you are talking about. Background is a must. Appearing knowledgable is important to give credibility to your speech. Also this way you cover your back if anyone is to query what you are saying.

Five – Delivery must suit the occasion. The actual presentation of the speech will vary greatly according to the occasion. If giving a serious speech a more formal approach is required, as compared with talking to children or on a humorous note.

Six – Talk on a level that the audience can connect with. Don’t be too intellectual, explain things clearly. Similarly don’t treat the audience as if they are simple especially if they may in fact know more than you do.

Seven – Practice your speech. If nerves attack, or something interrupts know you speech in case you have to speak off cuff for any period of time. This will also help you from getting lost if you know what’s next.

Eight – Use props if appropriate. Slide shows, out fits, black boards and lollies are always useful in entertaining the crowd and getting your point across.

Nine – Body Language. Look interested yourself. Look confident. Don’t slouch, stand tall and address the crowd. This emanates a powerful and commanding presents which lets the audience know to take what you are saying seriously.

Ten – Be articulate. Make sure you speak loudly and clearly. If want people to pay attention they must be able to hear and understand what you are saying.

Follow these tips and your speech should be a success!!!

Carla Loney 20030495
University of Notre Dame, Fremantle, AUSTRALIA
Public Relations Course
Lecturer: Tom Murrell

Anonymous said...

Internet Marketing: Making a website a strategic tool to increase sales via Internet

To define Internet Marketing you have to understand the terms independently. Internet: vast connectivity of computers through a network to communicate with each other. Marketing is advertising, promotion and selling. Put together, Internet Marketing is the advertising of a business’ information: products and services to another business or consumer with the aim to sell.

Website can be used as an Internet Marketing tool to market products and services for a business. Assuming you are an existing registered dot com business and would like to effectively increase sales via internet.

You need to know the 3 basic steps:

1. Inform Customers:

• It is essential that people know that your business exists. You may send out invitations in person to other businesses informing them about your products and services on the Internet. Passing out business cards to people is a good habit but it should be followed with a brief word of mouth of what you do and what services you provide.
• You can also advertise your business webpage in the local paper, popular business magazine or put banners on other websites that link to your webpage.

2. Lock Customers:

• Having achieved directing customers to your business website, you lock them into your site. How you do this? Firstly your business information, objectives and contact should be available. Copyright and privacy statements should be clearly stated.
• Make your products as detailed as possible assisted with pictures or short movies files. Allowing customers to customise a product.
• You need to give away something for free such as free subscription for a certain period of time or trial program.
• Make your business website easy to use by providing forms to fill out details of customer or products

3. Maintain Customers:

• Your business should offer 24 hours customer service. You can provide your customers with a short form that they can use to post their queries and get an answer or give your business feedback regarding your product.
• You can send newsletters informing customers of what products are available.

Resource Box
Kapesa Singogo

Anonymous said...

Effective Classical Conditioning

Classical Conditioning is the creation of a relationship between a stimulus and response and transferring the same response to a number of different stimulus.
Consumers make a number of relationships between different stimulus’s and responses all the time.
For example A loud thud, a fist coming in their direction the association created between those two stimulus’s is danger, the response to clench up and be on the defensive ready to act.
Some of the most popular classical condition adverts are for beer advertisements whose target audience is typically the use of attractive sexy women in beer commercials, response to those images is a feeling of arousal, interest that response is then transferred the beer label.

Bacardi Breezer adverts usually use a lot of lifestyle imagery in their advertising like their series of adverts in which we see a number of young people in formal situations meeting the parents, job interviews in both adverts and they contrast them with images of the night before where they were partying with lots of BB having fun, being, defiant and free. The response to these images is a desire to rebel against conformity and that feel is then applied to the brand.

Here a tip to improve the impact of Classical Conditioning in your marketing
Select a stimulus that yields a relatively strong response/s from you target market, does it excite, anger or upset the viewer. The stronger the response the more memorable it is likely to be.

Allan Kamau Waweru

Nicole Cifelli said...

No Fear in Public Speaking: Your Guide To Cure Stage Fright
By Nicole Rita Cifelli
University of Notre Dame, Fremantle

It can be the worst feeling in the world, standing in front of any amount of people and suddenly be the centre of attention. This task can be quite scary and daunting. All you really need is to control your anxiety and nerves, be well prepared and confident with your speech.

The main reasons why public speaking makes people feel nervous is due to:
• Self-Conciousness- in the way we look, present ourselves and speak
• Low Confidence- a sense that others could do a better job, and have a better understanding of the topic
• Fear of Rejection- the audience won’t like me or what I have to say, they might walk out, make noise, talk amongst themselves or even fall asleep. You’re not going to please everyone, some people may leave due to a numerous amount of reasons, it’s not because they don’t like you.

When the nerves set in, your heart rate and adrenaline increases dramatically, you may experience sweating or become red faced as all your blood travels up your body whilst your heart vigorously pumps it out.

Here are some tips to conquer stage fright:
• Relax- before you present your speech relax your mind and body, try to take control of the situation and think of it as a positive task, not a burden.
• Don’t let others bring you down- if other people are in the same boat as you, don’t listen to their nervousness, e.g. “I’m going to forget my words” or “Look how many people are here, I bet I will fall over”. You don’t need to here this!
• Be prepared- know exactly who you are speaking in front of, that way you know precisely how to talk to them, e.g. whether to use humour or not.
• Practice- make sure you know your speech, you can do this by practicing in front of family, friends or even a mirror to familiarize yourself with the workings of it; when to pause, when to use hand gestures, what hand gestures should be used. All these questions should be answered and known well before presenting the speech.
• Take Charge- it is your responsibility to know if you are using visual aid it is there and working. Most importantly, that you are familiar with it. You wouldn’t want to be presenting your speech and have to play with a laptop trying to find how to display your work on the overhead.

Source: adapted from Dave Hughes, 1999 'Anxiety and Public Speaking' available online at

Mia Onorato-Sartari said...

Speak Up for Public Relations Success.

Mia Onorato-Sartari

Communication with stakeholders is the strongest marketing strategy a company can master. Public speaking is the essence of this.

Public speaking offers a unique opportunity for companies to market their products and services whilst gaining trust in the public domain.

Unfortunately, public speaking is severely underused by public relations companies as an effective marketing tool. For up to 85% of people have a fear of public speaking.

The fear of public speaking (Glossophobia) can be characterised by both emotional and physical symptoms including:
• Shaking.
• Rapid Heartbeat
• Sweating
• Fatigue
• Shortness of breath and even a panic attack.

Fortunately there are ways to overcome the fear of public speaking, and the commercial benefits are immeasurable.

Improving your public speaking skills will return better performance in other areas for example, holding meetings, conducting presentations and negotiating with key stakeholders such as clients and suppliers.
Whilst techniques to conquer the art of public speaking vary, there are some guidelines that are collective and generally constructive.
First and foremost preparation is crucial to the delivery of a confident and interesting presentation. Don’t leave your speech to the last minute!!
Equally as important strategies for an effective speech include:
• Structuring your thoughts efficiently, eg have a clear introduction body and conclusion.
• Be vigilant with editing, this will keep the presentation concise and interesting.
• Know your audience, tailor the talk to suit their needs.
• Rehearse more than you think you need to.
• Be aware of your surroundings ahead of time. .
• Act confident and be confident. Wear comfortable and presentable clothing.
• Appear open and approachable. Have positive body language.
• Most importantly focus on your goal to promote your company and be yourself!
Perfecting the art of public speaking will enhance the profile of your company, generate greater credibility and ultimately attract more business! What more do I have to say? But Good Luck!

Copyright Mia Onorato-Sartari 2005

Anonymous said...

HANDLE THAT MEDIA – 10 steps to improve your Media Relations

1. Know your reporter and his/her Publication – I cant stress this enough, first build a targeted media list of the publications that may have an interest in what you’re pitching. Secondly determine which journalists you should be talking to at those publications.

2. Clarify your message before delivering your pitch - There is nothing worse for a reporter than receiving an email that is just your companies press release, or getting a call from someone that is not familiar with the company they are pitching. The bottom message here is to know your product. Some recommend you develop a bulleted “fast facts” sheet which has all your necessary points.

3. Know how and when your reporter wants to be contacted - Some reporters want phone calls, others prefer email or mail for that matter. Make sure you are well versed in this aspect.

4. Pitch, pitch, pitch – When sending an e-mail to your reporter include a short pitch along with your contact information and please, always make sure to provide the most important news along with your companies web address.

5. Offer Your Help – When you have your contact on the line always ask just what they are working on and how you can help. This can provide you with valuable insight.

6. Jog That Brain – Always introduce yourself completely as well as your company and if you had previous experience with the reporter remind him/her of your previous conversations. This will remove any tension.

7. Protect Your Information – Probably one of the most important tips. Never under any circumstances send unsolicited information to your reporter. It puts both you and your company at risk. In addition it leaves you with an unprofessional appearance.

8. Hound that Reporter – Always make sure you follow up aggressively. Offer story finishers such as photo’s and tables. Most of the time one interview is not enough so keep at them.

9. Never Promise What You Cant Deliver – This is one of the most cardinal rules to handling your media relations. Rather than remembering the eventual success of a story, a reporter will more easily remember “the person with the false promises”. Don’t promise them their deadline if you cant deliver

10. Face to Face – Although its not always viable, whenever you can make your pitch in person. If this cannot be arranged then push for that phone interview. It is far too easy for that reporter to delete an e-mail or send a quick no than it is to tell you in person. By engaging them in conversation you will always have this advantage.

Well there you have it, now when that daunting task of dealing with the media next rolls around, put up your hand because you know that’s all it takes….

Isaac Bahri
University of Notre Dame – Bachelor of Commerce
BS258 – Public Relations
Lecturer – Thomas Murrell

Anonymous said...

Public Relations Writing: Make Your Media Release Stand Out: Ten Red Hot Tips

A well written media release can be the difference between success and failure. If you can get your media release perfect, you will be blown away by the rewards. You can dramatically boost sales, and strongly improve and increase business and product awareness and reputation. Making your media release stand out amongst others can be a challenge, so why not dramatically increase your chances by applying these 10 red hot tips to writing a successful media release:

1. Eye-catching headline-
Know that your headline needs to grab the attention of the reader immediately. Keep it short, descriptive and catchy. Ask your self “Will a busy person give the time to read on?” Without a striking headline, they won't read any further.

2. Establish target audience-
Make sure you have established your target audience before you start your media release. You will immediately be able to write more effectively. Successful businesses know exactly who their target markets are.

3. Most important information goes first-
The reader should know exactly what the media release before going any further than the second paragraph. In many cases that is all they will read, so don’t save the best information till last. Make sure your media release has clearly answered the why, what, who, when, where, and how.

4. Don’t make your media release look like a marketing ploy-
A media release is news, keep it based on facts. Instead of making exaggerated statements, provide real, valuable information.

5) Get straight to the point-
Keep it short and simple but use powerful language that will excite the reader and keep them interested. Don’t write something in four weak sentences, if you can say it in one powerful sentence.

6) One page maximum-
If you cannot write your media release in one page, you aren’t getting straight to the point.

7. Include contact details –
The release must have a person whom people can contact for extra information and details. This person should be equipped to answer questions and should know the release and the news back to front.

8. Stress Benefits by Explanation-
Don’t say something is simply “great” or “the best.” Instead, provide relevant factual information as to show how your target audience will benefit. For example rather than making claims on how great your new product/company is, explain how it saves time, money and will make like easier.

9. Powerful quotes-
Quotes will add credibility to your media release, and should come into play in your third of fourth paragraph. However, do not use long quotes and quotes that don’t strongly relate to the purpose of your media release. You don’t want people to read the quote and think, “So what?” Or “Who cares?” Weak quotes are as good as no quotes.

10. Proofread until you feel it is perfect-
Don’t be lazy and rely on your computer to find mistakes in grammar, punctuation and spelling. Just one tiny punctuation mistake can be all it takes to look unprofessional. After you have proofread until your head hurts, give it to a few people you trust to proof read again.

Now you have all the ingredients for a successful and rewarding, well written media release!

Written by Amanda Alach (20041801)
Student at University Of Notre Dame, Fremantle Campus
Public Relations Course
Lecturer: Tom Murrell

D’Vari, M, 2005, Write a media release that wins, Available Online: Accessed 1st March, 2005
Bell, K. 10 Essential Tips to Ensure Your Press Release Makes the News Available online: Accessed 1st March, 2005
Alou Website Design, 2004, How to Write a Press Release Available online: Accessed 2nd March, 2005

Public speaker said...

There's no doubt that public speaking can reduce strong, confident men and women to quivering wrecks. Yet public speaking is probably the best way to promote your business and your personal profile. There is some great information over at the conquer public speaking blog. You might like to take a look

Public speaker said...

There's no doubt that public speaking can reduce strong, confident men and women to quivering wrecks. Yet public speaking is probably the best way to promote your business and your personal profile. There is some great information over at the conquer public speaking blog. You might like to take a look

BlogDawg1 said...

I am conducting some research on various keyword research tools sites and ran across this page. Even though it wasn't "exactly" what I was looking for, I think your readers might be interested in reading my keyword research tools reviews at Keyword Research Reviews. As you know, the more information people have before spending their hard earned money -- the better. Sorry for the self promotion, just trying to get the word out while look for sites to review. On to the next -- thanks!

Scott Arthur Edwards said...

Dear friend, here is an advertising portal you can join for FREE and you also get 100 FREE advertising credits just for signing up...

HealthReviews said...

Hi, my name is Kenny Williams and I have suffered from severe acne. In fact, I also had problems with hair loss and weight loss and I lost all self confidence at some point and all my friends too. Now, a few months later, after discovering the Health Reviews website, I feel much much better. After reading their success stories and recommendations, their Top Health Reviews really helped me. Do you realize how good can this be? NO more problems. Finally I can got back my smile. That is the reason I am so happy now!

Scott Arthur Edwards said...

BUILD YOUR LIST, WIN THE WEEKLY DRAW, EARN MONEY! Learn more about it here: residual income site. It pretty much covers residual income related stuff and it is FREE to join.

dr.dan said...

hello well content and linking or important so is Website marketing is the very key to online success and I have used it to the fullest marketing

Suck alot Sophie said...

Hi, my name is George and I have spent a year working online and learning to make money from home. I lost all self confidence at some stage in my ability to earn online, I nearly gave up. Now, a few months later, after a huge learning curve and reading many great marketing blogs such as this- im making great moneyA few tools have changed everything for mesuper affiliate marketing helped me. Do you realize how freeing it is to be your own boss and earn from home? I will never want for money again. Please visit super affiliate marketing

Anonymous said...

WOW...!!! LOOK OUT... Hi my friends! I'm writing to you because I just came across a business that I think has great potential. It lets you save money on almost everything. Make money from almost everything, Including home loans- plus... help lower your taxes--best of all--it requires absolutely no investment. I thought you might be interested and like to check it out...

Here I have a money making idea online site/blog. It successfully covers money making idea online related stuff and almost everything else!

Come and check it out if you get time, Scott.

Scott A. Edwards said...

Attention Blog Owners...!!! WARNING: A new immensely powerful viral marketing system has been released, which allows marketers to broadcast messages directly to people's desktops. Learn more about it here: Build Your Business Online site. It pretty much covers Build Your Business Online related stuff and it is FREE to join.

Anonymous said...

Fellow Blogspot blogger, Found a cool new tool for our blogs... It helps get latest news for our keywords directly on to our blog.

look said...

愛情公寓, 情色, 舊情人, 情色貼圖, 情色文學, 情色交友, 色情聊天室, 色情小說, 一葉情貼圖片區, 情色小說, 色情, 色情遊戲, 情色視訊, 情色電影, aio交友愛情館, 色情a片, 一夜情, 辣妹視訊, 視訊聊天室, 免費視訊聊天, 免費視訊, 視訊, 視訊美女, 美女視訊, 視訊交友, 視訊聊天, 免費視訊聊天室, 情人視訊網影音視訊聊天室, 視訊交友90739, 成人影片, 成人交友, 本土自拍, 美女交友, 嘟嘟成人網, 成人貼圖, 成人電影, A片, 豆豆聊天室, 聊天室, UT聊天室, 尋夢園聊天室, 男同志聊天室, UT男同志聊天室, 聊天室尋夢園, 080聊天室, 080苗栗人聊天室, 6K聊天室, 女同志聊天室, 小高聊天室, 情色論壇, 色情網站, 成人網站, 成人論壇, 免費A片, 上班族聊天室, 成人聊天室, 成人小說, 微風成人區, 色美媚部落格, 成人文章, 成人圖片區, 免費成人影片, 成人論壇, 情色聊天室, 寄情築園小遊戲, AV女優, A片下載, 日本A片, 麗的色遊戲, 色色網, ,嘟嘟情人色網, 色情網站, 成人網站, 正妹牆, 正妹百人斬, aio,伊莉, 伊莉討論區, 成人遊戲, 成人影城,
ut聊天室, 免費A片, AV女優, 美女視訊, 情色交友, 免費AV, 色情網站, 辣妹視訊, 美女交友, 色情影片 成人影片, 成人網站, A片,H漫, 18成人, 成人圖片, 成人漫畫, 情色網, 日本A片, 免費A片下載, 性愛, 成人交友, 嘟嘟成人網, 成人電影, 成人, 成人貼圖, 成人小說, 成人文章, 成人圖片區, 免費成人影片, 成人遊戲, 微風成人, 愛情公寓, 情色, 情色貼圖, 情色文學, 做愛, 色情聊天室, 色情小說, 一葉情貼圖片區, 情色小說, 色情, 寄情築園小遊戲, 色情遊戲情色視訊, 情色電影, aio交友愛情館, 言情小說, 愛情小說, 色情A片, 情色論壇, 色情影片, 視訊聊天室, 免費視訊聊天, 免費視訊, 視訊美女, 視訊交友, 視訊聊天, 免費視訊聊天室, a片下載, aV, av片, A漫, av dvd, av成人網, 聊天室, 成人論壇, 本土自拍, 自拍, A片,

Anonymous said...

I'm impressed!

Maybe this is worth sharing that i found in this few posts below.[url=]Car Covers[/url]