Friday, May 12, 2006

Corporate Social Responsibility: Effective Public Relations Strategy or Latest Management Fad?

Think you can make it in the cut-throat, competitive and fast-paced world of public relations?

Well, here's the test.

Write a 600 word article discussing the topic: "Corporate Social Responsibility: Effective Public Relations Strategy or Latest Management Fad?"

Cover the following topics:

What is Corporate Social Responsibility (CSR)?
Provide an example?
What are the benefits of a CSR program for an organisation?
What are the pitfalls?

Write this article in 1-hour and then post on this blog by using the post and comment options.

Exercise closes 5pm WAT Thursday 1st June, 2006.

Good luck.

Thomas Murrell MBA CSP

For more great PR ideas visit my website.