Wednesday, August 09, 2006

Maximising TV Morning TV Interviews

Morning or breakfast TV programs are a great way to get your message across.

They are usually more informative, relaxed and friendly than current affairs orientated interviews.

They are often hosted by a team of two presenters - male and female. This format is a popular genre across the world.

It is a really good way to get known fast, build a profile and gain community support for a new idea.

Through a recent experience being interviewed for a breakfast TV program called Wake Up Perth, I want to share with you my insights and reflections.

Learn from my experience so you can perform at your best.

Here are Five Ways to Maximise Morning TV Interviews:

1. Prepare.

You must work out what your angle, hook or spin is. What is your key message? How can you make this unique, distinctive and memorable?

2. Look Good

TV is a visual medium. You must look good and dress well.

3. Supply Suggested Questions

Presenters and producers on breakfast and morning TV work bakers hours (for example they often start at 3 or 4am in the morning) - and this means they often are under time pressures. Make their life easier by supplying a suggested list of questions, short 1-page biography and suggested short introduction.

4. Share Something Personal

Make it personal - remember your audience and the interviewer will want to connect at an emotional rather than logical level.

5. Warm Up Your Voice

Sounding bright and bubbly at 5am or 7am in the morning is a real challenge. Always warm up your voice and be more animated than you normally would be.

Over the past 20 years, more than 15,000 people have been put under the media spotlight by me as an interviewer or media trainer.

Now is your chance to get your own back! All you have to is read my feature article above Five Ways to Maximise Morning TV Interviews, then view my recent TV interview on Wake Up Perth.

Watch the TV interview here.
Now email me your Top Three Ideas on how I could have improved my media performance at

The best entry wins a media pack valued at A$250 and all entries will be published on my blog. Good luck!

Want to improve your media performance before going on air?

Winning The Media Game is being held in Perth on Wednesday August 16th from 9.00am to 4.30pm.

Small class sizes ensure everyone gets personalised attention in a safe learning environment.

This program is also available in house for your organisation at a date, time and location that suits you.

Listen to what people say about this course here.

Book here for the seminar in Perth on Wednesday August 16th.

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