Wednesday, March 18, 2009

Triage of Emergency and Crisis Communications

By Thomas Murrell MBA, CSP International Business Speaker

Have you ever been to an emergency ward in a hospital?

It's an interesting experience and one I hope you never have to go through.

I'm not a medico, but I had a first hand experience of the late night workings at an emergency hospital department recently.

What struck me from a management perspective was how different priorities were managed.

This got me thinking about business, and especially if your business is under stress.

Stress, could be cash flow, loss of a key customer, loss of key staff or a major crisis.

How do you deal with a crisis? Especially from a stakeholder communications perspective?

Well, the medical concept of triage can be applied to business during an incident or crisis.

Triage is a French word and system that evolved when treating wounded soldiers during the First World War.

It is a simple concept of prioritizing patients based on the severity of their condition.

So in hospitals in most countries, there is usually a five point scale used to categorise patients:

**Black / Expectant**
They are so severely injured that they will die of their injuries, possibly in hours or days (large-area burns, severe trauma, lethal radiation dose), or in life-threatening medical crisis that they are unlikely to survive given the care available (cardiac arrest, septic shock, severe head or chest wounds); they should be taken to a holding area and given painkillers as required to reduce suffering.

**Red / Immediate**
They require immediate surgery or other life-saving intervention, and have first priority for surgical teams or transport to advanced facilities; they "cannot wait" but are likely to survive with immediate treatment.

**Yellow / Observation**
Their condition is stable for the moment but requires watching by trained persons and frequent re-triage, will need hospital care (and would receive immediate priority care under "normal" circumstances).

**Green / Wait (walking wounded)**
They will require a doctor's care in several hours or days but not immediately, may wait for a number of hours or be told to go home and come back the next day (broken bones without compound fractures, many soft tissue injuries).

**White / Dismiss (walking wounded)**
They have minor injuries; first aid and home care are sufficient, a doctor's care is not required. Injuries are along the lines of cuts and scrapes, or minor burns. (Source: Wikipedia)

So in applying these concepts to emergency and crisis communications, the following system could be followed:

**Level 1: Black**

Expect intense media coverage because of the severity of the incident and possible loss of life. High news value because of the consequence and drama of the event.

Highest priority in implementing a crisis communications plan and action should be taken immediately.

Form crisis management team, set up crisis control centre and plan for controlled release of accurate and timely information to the media.

Deploy significant resources to managing the crisis.

Do not speculate. Show empathy to those affected.

Timing is critical.

Examples include natural disasters (Victorian bushfires for example), terrorism attacks, or military conflict.

**Level 2: Red**

The second highest priority in terms of crisis communications.

Again, a crisis plan should be implemented immediately.

**Level 3: Yellow**

Observe and monitor the situation and be prepared to implement a crisis plan if the situation worsens.

Start forming a crisis team and have everything in order ready to go.

**Level 4: Green**

Wait and consider options. Monitor at least every three hours.

**Level 5: White**

Deal with the situation in normal work activities.

By using the medical triage system, business owners, managers and communications professionals can be better prepared for a major incident, event or crisis.

If you are potentially exposed to any risk, media training your key spokespeople prior to an issue or crisis is essential.

A small investment made now, will pay dividends later on.

It is a way of insuring against potential risk in the future.

Please consider our next media training course on March 24th.

Media Skills Masterclass: Winning The Media Game - Tuesday March 24th 2009, Subiaco Arts Centre, Perth. Places are strictly limited so book here].

2 comments:

look said...

愛情公寓, 情色, 舊情人, 情色貼圖, 情色文學, 情色交友, 色情聊天室, 色情小說, 一葉情貼圖片區, 情色小說, 色情, 色情遊戲, 情色視訊, 情色電影, aio交友愛情館, 色情a片, 一夜情, 辣妹視訊, 視訊聊天室, 免費視訊聊天, 免費視訊, 視訊, 視訊美女, 美女視訊, 視訊交友, 視訊聊天, 免費視訊聊天室, 情人視訊網影音視訊聊天室, 視訊交友90739, 成人影片, 成人交友, 本土自拍, 美女交友, 嘟嘟成人網, 成人貼圖, 成人電影, A片, 豆豆聊天室, 聊天室, UT聊天室, 尋夢園聊天室, 男同志聊天室, UT男同志聊天室, 聊天室尋夢園, 080聊天室, 080苗栗人聊天室, 6K聊天室, 女同志聊天室, 小高聊天室, 情色論壇, 色情網站, 成人網站, 成人論壇, 免費A片, 上班族聊天室, 成人聊天室, 成人小說, 微風成人區, 色美媚部落格, 成人文章, 成人圖片區, 免費成人影片, 成人論壇, 情色聊天室, 寄情築園小遊戲, AV女優, A片下載, 日本A片, 麗的色遊戲, 色色網, ,嘟嘟情人色網, 色情網站, 成人網站, 正妹牆, 正妹百人斬, aio,伊莉, 伊莉討論區, 成人遊戲, 成人影城,
ut聊天室, 免費A片, AV女優, 美女視訊, 情色交友, 免費AV, 色情網站, 辣妹視訊, 美女交友, 色情影片 成人影片, 成人網站, A片,H漫, 18成人, 成人圖片, 成人漫畫, 情色網, 日本A片, 免費A片下載, 性愛, 成人交友, 嘟嘟成人網, 成人電影, 成人, 成人貼圖, 成人小說, 成人文章, 成人圖片區, 免費成人影片, 成人遊戲, 微風成人, 愛情公寓, 情色, 情色貼圖, 情色文學, 做愛, 色情聊天室, 色情小說, 一葉情貼圖片區, 情色小說, 色情, 寄情築園小遊戲, 色情遊戲情色視訊, 情色電影, aio交友愛情館, 言情小說, 愛情小說, 色情A片, 情色論壇, 色情影片, 視訊聊天室, 免費視訊聊天, 免費視訊, 視訊美女, 視訊交友, 視訊聊天, 免費視訊聊天室, a片下載, aV, av片, A漫, av dvd, av成人網, 聊天室, 成人論壇, 本土自拍, 自拍, A片,

莫文蔚Karen said...

cool!i love it!情色遊戲,情色a片,情色網,性愛自拍,美女寫真,亂倫,戀愛ING,免費視訊聊天,視訊聊天,成人短片,美女交友,美女遊戲,18禁,三級片,自拍,後宮電影院,85cc,免費影片,線上遊戲,色情遊戲,日本a片,美女,成人圖片區,avdvd,色情遊戲,情色貼圖,女優,偷拍,情色視訊,愛情小說,85cc成人片,成人貼圖站,成人論壇,080聊天室,080苗栗人聊天室,免費a片,視訊美女,視訊做愛,免費視訊,伊莉討論區,sogo論壇,台灣論壇,plus論壇,維克斯論壇,情色論壇,性感影片,正妹,走光,色遊戲,情色自拍,kk俱樂部,好玩遊戲,免費遊戲,貼圖區,好玩遊戲區,中部人聊天室,情色視訊聊天室,聊天室ut,做愛