Friday, March 26, 2010

The Top 10 Marketing Trends for 2010

The Top 10 Marketing Trends for 2010
By Thomas Murrell MBA, CSP International Business Speaker

Marketing is changing. In particular, marketing communications is evolving

There are many interesting trends emerging.

Here are my insights into what the year will hold in terms of marketing trends.

1. The Death of Yellow Pages

The slow decline of hard copy Yellow Pages advertising will continue as more customers move to the web to find information.

2. Social Media is Hot

The move from media consumers to media producers will continue.

A hot topic will be defining a social media policy for large organisations.

Defining what can and can't be said on social media sites by employees and rules around the amount of time employees are allowed on social media whilst at work will be key challenges as this marketing channel gets more mainstream traction.

3. The Decline of 1300 and 1800 Telephone Numbers

We will see less use of landlines and more use of VOIP or telephone calls over the Internet.

Is that investment in those numbers worth it?

4. Specialised Niches

There's a saying "there's riches in niches".

The trend to go deep within niches rather than wide mass appeal will continue.

For example 80 per cent of niche websites account for 80 per cent of all online audiences.

5. The Rise and Rise of Loyalty Programs

There will be an explosion of loyalty programs - everything from large corporates to small retail outlines. Even my local ice-cream shop has a loyalty card now!

This is being driven by rising costs and the increase in customer acquisition costs compared to the lower cost of retaining existing customers.

In simple terms, it is more expensive to get new customers than serve existing ones.

So the goal is to make customers less price sensitive and more loyal.

6. More Sophisticated Customer Relationship Management

With the need to engage with existing customers, these programs will become more sophisticated.

7. Mobile Location Aware

This concept will take geographic segmentation to a new level.

8. Negative Pressure on Telemarketing
There will be more push back by consumers to telemarketing. Expect more people to register for the "Do Not Call" register.

9. Increased Interaction

Call it a pull strategy rather than a push strategy, but customer engagement and interaction is critical.

10. Blogging

Blogging will move from the fringes and become a mainstream marketing strategy.

Credit Note: My thanks to Justin Davies from Emergination for his input into this list.

1 comment:

Llion Gerallt said...

We are seeing small businesses using these marketing techniques more and more to combat the threat of the big companies. They benefit from being in a natural niche of being local businesses and therefore exploit the new social networks that target locality.