Predicting future movements in the stock market is the holy grail for any investor or investor relations professional.
Investor relations advice, investor relations training, investor relations courses and investor relations consultants are all good ways to get a better understanding of how share investors behave.
But a new report in journal New Scientist (19th June) argues that analysing blogs and tweets can provide insights into how the stock market may move.
Google has discovered how the volume of searches for certain products such as homes, cars and other products fell in line with monthly sales figures.
They believe this is a better and instantaneous forecasting tool compared to analysing past sales figures.
Other researchers according to the article have found terms like "job search engine" are a good indicator of coming changes in the unemployment rate.
My good friend Charlie Gunningham at aussiehome.com always said their real estate portal was always three months ahead of any residential sales trends.
The bottom line is that blogs provide a sample of what is going on in society and especially for capturing the economic mood of society.
I predict we will see more research in this area and this will relate to investor relations advice, investor relations training, investor relations courses and investor relations consultants.
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