DBS Leadership and Learn Lunch Presentation Singapore May 2010

Pictured with delegates and Keith Sng, DBS Learning & Development, Group HR - Talent Management, DBS Bank, Singapore.

Topic: Reputational Capital – How to Build, Brand and Sustain Your Corporate, Professional or Personal Reputation

How to Attract, Win and Retain Even More Profitable Customers through the gravity effect of a Strong Reputation

Like financial capital – reputational capital flows to where it’s wanted and stays where it’s well looked after. Reputations take years to build and you can be lost in seconds. You can buy a logo or an image, but you have to earn a reputation. Those organizations with the strongest internal values have the most powerful external reputations. Organizations with the strongest reputations are the most profitable. Reputations are forged during difficult times. There has never been a better time to invest in your corporate, professional or personal reputation.

Explore how to use reputation building strategies to make you and your organization more profitable. Learn the powerful secrets of the new concept of “Reputational Capital”

Key Takeaways:

Understand the simple yet powerful formula for building reputation: VISIBILITY + CREDIBILITY = PROFITABILITY
Learn techniques to harness the “Gravity Effect” of a strong reputation
Gain insights into the differences between core, built and perceived reputations
Define your unique reputational point of difference (RPOD)

About The Presenter:

Thomas Murrell MBA CSP is a multi-award winning broadcaster, international business speaker, author and advisor who is recognised globally as the number one authority on how to build, brand and sustain reputational capital. Described by the Australian Institute of Management as "one of Australia’s leading management thinkers and practitioners" he has more than 26 years experience in media, marketing and management. His latest book, Understanding Influence for Leaders at All Levels (co-author McGraw-Hill) is published in seven countries including the USA and UK.

Book Tom to speak at your next event. Make an enquiry here.

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