In PR, perception is reality. So how do you deal with the media during a crisis? How do you test a crisis plan? How improtant is crisis communications? What to do in a crisis?
So what is the perception of the BP boss Tony Hayward sailing at the weekend in a $600,000 plus luxury yacht off the Isle of Wight as the Gulf of Mexico oil spill disaster continued?
It is not a good look.
BP'S boss was blasted yesterday for going sailing - as it emerged the firm is even being sued by a STRIP CLUB.
President Barack Obama's chief of staff Rahm Emanuel said it was another in a "long line of PR gaffes" by Mr Hayward.
Referring to Mr Hayward's earlier moan that he wanted "his life back", he said: "He's got his life back, as he would say."
BP is believed to have approved a scheme last week to raise $60 billion to cover damages - and has already received 64,000 claims.
In a crisis the rules are communicate the news early, communicate all of it and be the one to tell it.
In this case actions speak louder than words. Arrogance is a word many disgruntled stakeholders would be using.
Need help roadtesting your crisis plan to deal with the media and avoid PR gaffes like this? Need strategic advice. Contact us now.
Labels: BP oil spill, crisis communications, crisis management, crisis plan, crisis training, how to deal with a crisis, Tony Hayward, what to do in a crisis