During a crisis there is always going to be tension between lawyers and PR people.
For PR people during a crisis the strategy is:
1. Tell the facts
2. Tell it early
3. Tell it all
For Lawyers it is:
1. Don't say anything
2. Deny everything
3. Don't admit anything
So you can see the natural tension on communications.
Both should be striving for the same goal - protecting the brand and reputation.
In the BP Gulf of Mexico Oil spill we can see this being played out.
Here's a link to a full article.
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Labels: BP oil spill, crisis communications, crisis management, crisis plan, crisis training, how to deal with a crisis, what to do in a crisis