Tension Between Lawyers and PR During a Crisis

During a crisis there is always going to be tension between lawyers and PR people.

For PR people during a crisis the strategy is:

1. Tell the facts
2. Tell it early
3. Tell it all

For Lawyers it is:

1. Don't say anything
2. Deny everything
3. Don't admit anything

So you can see the natural tension on communications.

Both should be striving for the same goal - protecting the brand and reputation.

In the BP Gulf of Mexico Oil spill we can see this being played out.

Here's a link to a full article.

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