The immediacy of news just got quicker.
News cycles just got shorter.
Dealing with the media and staying on message just got harder.
For example in an ABC Media Release: "The month of August saw unprecedented audience figures across the ABC’s mobile offering – and that’s before taking into account the record-breaking audiences that accessed ABC Mobile content on Election Day.
ABC Mobile applications for iPhone, iPad and Android devices have all broken significant download milestones in the last week. To date there have been:
· 1 million downloads of the ABC iPhone app in 17 months*
· 200,000 downloads of the triple j Unearthed iPhone app in 7 months*
· 100,000 downloads of the ABC iPad app in 2.5 months*
· 10,000 downloads of the ABC Android app in 17 months^"
Expect the trend to continue.
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Labels: Australian Broadcasting Corporation, dealing with the media, how to do a media interview, media engagement, media relations, media skills, media training, media trends