Friday, March 26, 2010

Murrell Appointed to UWA Alumni Business Council

Thomas Murrell has been elected to the Council of the Graduate Management Association, the peak body representing Alumni and current students from postgraduate courses at the University of Western Australia’s prestigious Business School.

Operations management consultant Paul McCann (pictured far right), AM, (EMBA 2010) has been elected President, International business speaker and CEO of 8M Media and Communications, Thomas Murrell (MBA 1997) is Vice-President, Coordinator - Leadership Development Program, Learning and Development, Workforce with the North Metropolitan Area Health Service, Wendy Jacobsen (pictured middle) (EMBA 2010) is Secretary and Mack & Co Partner, Simon Fermanis (MBA 1998) has been appointed Treasurer.

“This is an exciting time for the GMA as we have just developed a new strategic plan for the next five years and aspire to be vibrant, relevant and meaningful to every current and past post graduate student of the UWA Business School,” Mr McCann said.

The GMA was established in 1976 with a mission to create infinite links between current and past post graduate students and alumni of the UWA Business School, the business community and community at large, both in Australia and internationally.

“As we head towards our 35th anniversary in 2011 one of our key strategies will be to re-engage with past Alumni including MBA students from the 1970s, 1980s and 1990s,” Mr McCann said.

UWA Chancellor Dr Michael Chaney is the Association’s Patron and the organisation holds monthly networking events, professional development programs and will be holding a signature black tie dinner on 11th September featuring Dr Bob Every, Chairman of Wesfarmers as keynote speaker, in association with the Business School.

“All these activities help position the GMA as the premier alumni and networking group for business professionals in Perth,” said Mr McCann.

Media Backgrounder GMA Executive Biographies

Paul J. McCann AM, BSc (UWA), EMBA (UWA), GAICD
Paul is a West Australian-born operations management consultant, with over 20 years experience in management in both government and private sectors.
He was educated in Western Australia, taking a Bachelor of Science and Executive MBA from the University of Western Australia (UWA). He served in the Royal Australian Air Force (RAAF) for 20 years accumulating 4000 flying hours as Navigator and rose to the rank of Wing Commander. He was appointed as a Member of the Order of Australia (AM) in 1997, for excellence in air lift operations.
In his Air Force career he served as: an operational instructor and flight examiner on C130 Hercules aircraft in the RAAF and on exchange with the US Air Force; as the HR manager of over 800 engineering professionals; as deputy commanding officer of an operational squadron; and, as executive operations manager for the Defence air transport capability. His final appointment in the RAAF was a tour as assistant air attaché on the diplomatic staff of the Australian Embassy, Washington DC.
Since 2000, when he joined the private sector to develop an innovation division at Jacobs Australia he has managed and consulted on large government and military projects in several locations including Sydney, Canberra and Perth. He has been specialising in design, implementation and monitoring of operations management systems and in methodology for complex decision making.
Paul is a Graduate of the Australian Institute of Company Directors and a Member of the Institute of Management Consultants. He was elected to the Council of the UWA Graduate Management Association in 2008 and as President in 2009.
Paul is married with two sons, and lives in Perth. His personal interests include ice hockey, walking, technology, reading and cinema.

Thomas Murrell BAgSc (Hons) (Adel), DipAgEcon (UNE), MBA (UWA), CSP, Vincent Fairfax Fellow

Thomas Murrell is a multi-award winning broadcaster, international business speaker, author and advisor.

The Australian Institute of Management calls him "one of Australia’s leading management thinkers and practitioners" and BRW Magazine as "committed to using creativity as a competitive edge", he is recognised internationally as an expert on how to be media and marketing savvy.

In a former life he was a TV and radio presenter, executive producer and senior media executive … describing his 12 years at the Australian Broadcasting Corporation as an "apprenticeship".

Now as the CEO of his own consulting company, 8M Media and Communications, Thomas has been recognised by his peers as a Certified Speaking Professional (CSP), the highest possible international qualification and accreditation for professional speakers.

His latest book, Understanding Influence for Leaders at All Levels (co-author McGraw-Hill) is published in seven countries including the USA and UK.

A graduate of three Australian Universities, he gained his MBA from the University of Western Australia with distinction.

Wendy Jacobsen Executive MBA (UWA), Ma Commerce - Human Resource Development

Wendy has expertise in change management and turnaround within the health sector and has more than thirty years experience obtained in clinical and corporate roles in WA, Indonesia, Singapore and Sydney.

She is the Coordinator of the Leadership Development Program for the multidisciplinary staff of the North Metropolitan Area Health Service (NMAHS). The NMAHS Learning and Development Department is a Registered Training Organisation (RTO) and as the RTO Coordinator Wendy oversees compliance with the Australian Quality Training Framework to provide nationally recognised training and issue qualifications.

Previous roles include Project Director and Cancer Director at Siloam Hospitals Indonesia where Wendy prepared a range of strategic business plans, for example to build the first private Comprehensive Cancer Centre in Indonesia.

Wendy was the Principal Project Officer for the Radiation Oncology Skills Mix and Work Analysis Project. This was a federally funded project conducted in association with Queensland and Tasmania that investigated strategies to meet the growing demand for Radiation Oncology services.

She is a senior registered nurse with an Executive MBA from UWA, a Ma of Commerce in Human Resource Development and a Bachelor of Health Science.

Simon Fermanis, BCom (UWA), MBA (UWA), FCPA, AICAA

Simon has over 20 years experience in the accounting profession and commerce. Before joining Mack & Co, he was a Senior Manager of audit within a big four international accounting practice. Simon has a diverse range of experience in audit and has been responsible for the audit of large multi site corporations, large construction companies, manufacturing companies, publicly listed companies and not for profit organisations. Simon’s audit experience also includes the responsibility for auditing large complex corporations with annual sales revenue in excess of $450 million.

Simon has also worked professionally in commerce and received a Bachelor of Commerce and a Masters of Business Administration from the University of Western Australia. He is a registered company auditor, a Fellow of CPA Australia and an affiliate member of the Institute of Chartered Accountants.

The Top 10 Marketing Trends for 2010

The Top 10 Marketing Trends for 2010
By Thomas Murrell MBA, CSP International Business Speaker

Marketing is changing. In particular, marketing communications is evolving

There are many interesting trends emerging.

Here are my insights into what the year will hold in terms of marketing trends.

1. The Death of Yellow Pages

The slow decline of hard copy Yellow Pages advertising will continue as more customers move to the web to find information.

2. Social Media is Hot

The move from media consumers to media producers will continue.

A hot topic will be defining a social media policy for large organisations.

Defining what can and can't be said on social media sites by employees and rules around the amount of time employees are allowed on social media whilst at work will be key challenges as this marketing channel gets more mainstream traction.

3. The Decline of 1300 and 1800 Telephone Numbers

We will see less use of landlines and more use of VOIP or telephone calls over the Internet.

Is that investment in those numbers worth it?

4. Specialised Niches

There's a saying "there's riches in niches".

The trend to go deep within niches rather than wide mass appeal will continue.

For example 80 per cent of niche websites account for 80 per cent of all online audiences.

5. The Rise and Rise of Loyalty Programs

There will be an explosion of loyalty programs - everything from large corporates to small retail outlines. Even my local ice-cream shop has a loyalty card now!

This is being driven by rising costs and the increase in customer acquisition costs compared to the lower cost of retaining existing customers.

In simple terms, it is more expensive to get new customers than serve existing ones.

So the goal is to make customers less price sensitive and more loyal.

6. More Sophisticated Customer Relationship Management

With the need to engage with existing customers, these programs will become more sophisticated.

7. Mobile Location Aware

This concept will take geographic segmentation to a new level.

8. Negative Pressure on Telemarketing
There will be more push back by consumers to telemarketing. Expect more people to register for the "Do Not Call" register.

9. Increased Interaction

Call it a pull strategy rather than a push strategy, but customer engagement and interaction is critical.

10. Blogging

Blogging will move from the fringes and become a mainstream marketing strategy.

Credit Note: My thanks to Justin Davies from Emergination for his input into this list.

Thursday, March 11, 2010

Crisis and Issues Management Workshop Kuala Lumpur February 8th and 9th 2010


TESTIMONIALS from Delegates (Pictured)

"He is very informative."
Dr. Gauri Krishnaswamy - Basf-Petronas Chemicals Sdn Bhd

"Energetic & fun for most part of the course."

Nik Anis Nik Zakaria - Malaysia Airports Holdings Bhd

"Very effective in meeting our expectations on issues of crisis management."

Anne Tong Kooi Lian - Sunrise Bhd

"The knowledge that he tries to impart can be used in my daily media relations work."

Noor Hafiza Ruslan - Malaysia Airports Holdings Bhd

"Engaging with the right dose of theory and practical role play exercises."

Raymond Chua - Securities Commission Malaysia

"Very experienced.

The program has further elucidated the communication plans that need to be operationalized at the university level. The 21 traditional strategies widen our plans and activities."

Hisham Ab. Karim - Universiti Tun Abdul Razak

"Easy to understand and use. Good examples to explain."

Mohamad Faisally Ahmad Rusdy - Malaysia Airports Holdings Bhd

"Excellent, friendly, knowledgeable. Taught us a lot on things which we didn’t know or were aware of, and also reinforced existing knowledge."

Ilham Bakti Bin Dato’Adnan - Universiti Tun Abdul Razak


Ahmad Ridzuan Samsudin - Affin Bank Bhd

To book Thomas to run a crisis and issues management course at your organisation visit our website.

Wednesday, March 03, 2010

The Top 10 Media Trends for 2010

The Top 10 Media Trends for 2010
By Thomas Murrell MBA, CSP International Business Speaker

What a dynamic time to be in the media.

There are so many exciting trends emerging.

Here are my insights into what the year will hold in terms of media trends.

1. HD Content

The drive for High Definition or HD content will continue with both manufacturers and content providers seeking to provide even higher levels of a superior user experience for media consumers.

2. Mobile is Old and Cold

Providing content over a mobile phone platform was once the hottest trend two years ago as 3G phones and the iphone made a big impression.

Mobile is cold now because it just can't deliver a superior experience for users.

This is despite the great picture qualities of the iphone.

Who wants to watch a movie on a mobile phone screen? It is such an inferior experience in terms of quality, clarity and sound.

3. TV Over Internet

So if mobile phone content is dead, what is replacing it?

Content over the internet on a laptop or larger screen.

This is delivered in a broadband package. Bigger screen better quality and again you still have mobility. Expect an explosion of choice of content all bundled by the broadband providers.

In Australia for example, you will see Telstra reposition from a provider of phone services - fixed and mobile - to a media content provider with its Tbox offering.

Watch out for companies like Fetch TV which will launch in Australia this year. It will test low-cost pay-TV and on demand TV and movie services.

This business model is based on signing up second and third tier telecommunications companies and internet service providers. These companies on-sell Fetch TV's internet enabled set-top box and video content to their broadband customers.

What do you get with Internet TV?

If you buy a digital set-top box you will receive digital free-to-air channels; access to pay-TV channels, a personal video recorder, photo storage, pay-per-view movies and TV shows such as video on demand interviews and specials as well as other internet services. All this is through an unmetered ISP for around $20 a month The whole dynamic changes and enables smaller Internet Service Providers to take on the might of Telstra.

This trend will happen across the globe.

4. Specialised Niche Content

With this growth of content we will expect more segmentation based on age and ethnicity.

Expect a lot of specialised channels and huge choice - at least 100 channels to choose from is not unrealistic.

Media consumers will feel overwhelmed.

5. The Rise and Rise of the Aggregators

With this explosion of choice, it will not be the content providers making money as has been traditional in the past, but the aggregators.

These are media companies that aggregate and distribute content.

6. Digital to Home (DTH) Platform
Everything will be delivered digitally via satellite. This is driven by cost efficiency and digital clarity.

7. Three D

If you haven't yet, go and see Avatar in 3D. This is the future and expect more.

8. Sport

Just look at the success of the Winter Olympics in Vancouver.

The globalisation of sport and its associated sponsorship will continue to grow.

9. Business and Finance

While sport becomes globalised, we will see business and finance become more localised.

Expect more local content covering local stock markets and more coverage of local businesses.

We will see nichcasting in this area.

10. Reality Cooking Shows Wane in Popularity

Master Chef My Kitchen Rules and other cooking programs will die a slow death.

Tuesday, March 02, 2010

Powerful and Persuasive Speechwriting Feb 5th 2010

Feedback from delegates (pictured):

"Fantastic presenter - friendly, not intimidating and related well to our needs" Alyssa Hayden MLC, Member for East Metro

"Enormous amount of information without feeling overwhelmed" Dr Nicole Myers, Research Officer, Office of Peter Abetz MLA

"I liked his ability to interweave giving material and listening to feedback and varying his style of presenting," Michelle Jack, Research Officer, Office of the Hon Nick Goiran

"Humour, great content and friendliness" Kim Davies, Research Officer, Office of Albert Jacob MLA

"Very interesting, informative and flowing," Tony Proposch, Senior Research Officer, Office of the Hon Nick Goiran

"Practical, clear and concise" Gerard Goiran, Research Officer, Office of Peter Abetz MLA