Wednesday, June 15, 2011

Exploding the Social Media Myth - Chartered Secretaries Australia 2011 Annual Corporate Update


I recently keynoted at this conference.

Pictured with Helen Fernihough Rio Tinto (centre), David Woolfe Co-operative Bulk Handling (Chairman left).

Key messages from some of the other speakers:

The economy - we're saving more, concerned about inflation and consumer spending is down. The markets are uncertain, flighty and directionless. Virginia Christie, Reserve Bank of Australia.

Strategy - Get the basics right, keep it simple and don't be overwhelmed by complexity - Sue Wilson, Bankwest

Strategy - Its hard to get a helicopter view when you're chained to the wheel - Diane Smith-Gander, Wesfarmers

Crisis - In every crisis there is the seed of an opportunity. John Pease Western Power.

Here is my intro and slides.

"How can you engage with shareholders via social media whilst being ASX compliant?
More importantly, how can you maximize the benefits and minimize the risks?

The final bookend presenter at the conference is an International Business Speaker, author and investor relations specialist.

He is recognized by his peers as a Certified Speaking Professional or CSP, this is the industry’s highest award.

His latest book Understanding Influence for Leaders at All Levels published by McGraw-Hill is sold in nine countries including the US and UK.

In a former life he was a radio & TV presenter, executive producer and Senior Media Executive … describing his 12 years at the ABC as an "apprenticeship".
A graduate of three Australian Universities, he gained his MBA in marketing from the University of Western Australia and is a former National Junior Hammer Throw Champion!

To talk about "Exploding the Social Media Myth – Essential Communications Tool or Complete Waste of Time” here's CEO of 8M Media and Communications Tom Murrell."

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