"Rudd Spin" - Three PR tips from Rudd's re-brand comeback? 1. Public Speaking - simple messaging - Rudd executed this well last night in his speech with simple concepts, alliteration and a strong call to action: 2. Visibility through TV - he works the visual media well from the blue tie to the setting of his carefully staged TV appearances - as a consequence average Australians feel they know him; 3. Social Media - he lead the pack with Kevin '07 and he has invested heavily in this media platform and this will appeal to younger voters. How can you learn from this and apply to your marketing?