(pictured), CEO and founder of ASX listed internet services provider iinet has
seen many ups and downs.
But its his resilience and marketing savvy that has seen the company grow
and provide stunning returns to shareholders.
In fact total shareholder returns over the past year has seen iinet stock
more than double.
In this special podcast he talks about his personal journey and marketing
20 years ago in his parents garage.
The company now has a market capitalisation of more than A$1B, revenues of
more than a billion dollars and more than 826,000 customers.
In this podcast he talks about what marketing strategies made iinet
This will take 11 minutes and 31 seconds to listen to.
Or download the audio.
Labels: iinet, iinet marketing strategy, marketing branding, marketing conversion, marketing strategy, Michael Malone