Mastering Media Interviews in the 21st Century
(Short Stop Press 2013)
In the 21st century, more than ever before, we need to compose and
deliver messages that stand out and reach the intended audience in a
very crowded media space. It was always a challenge. But with the
worldwide stampede towards social media and its thousands of channels,
delivered through multiple devices, a spokesperson who cannot
communicate their message effectively will not be heard.
by Steve Cropper
This book is for those who already know what it is like to be
interviewed and want to improve. It is also for people who expect to
face the media in the future. For people in business, the not-for-profit
sector, government or any walk of life, Mastering Media Interviews In
the 21st Century is a valuable tool for getting your message across
successfully and with confidence.
1. Know your message
2. Practice your message
3. Use the Point, Reason, Example model to frame up messages
Want more media training tips - come to my Winning the Media Game course on Tuesday Sept 10th. Book here.
Labels: dealing with the media, how to answer tough media questions, how to do a media interview, mastering media interviews, media training perth, steve cropper