How Social Media Saved SPC Ardmona
By Thomas Murrell
Social media has saved Australia's largest food-packing brand SPC by increasing sales by more than 50 per cent (image source: abc online).
And it didn't initially cost the company a cent.
That's because the idea didn't come out of a big advertising agency.
Instead it came from a food blogger.
The federal government may have denied SPC Ardmona a $25 million
assistance package but a nostalgic social media campaign "SPC Sunday" has encouraged shoppers to buy the product to support
the fruit-packing company.
Labels: social media, social media case study SPC, social media marketing, social media marketing case study, social media marketing ideas, SPC, SPC Ardmona, SPC social media campaign