Tuesday, November 18, 2014

Luke Dimasi Interviewed on ABC Radio

Click here to download…


Public Speaking Lessons from the Masterful John Howard

As a young senior executive at the Australian Broadcasting Corporation, I was regularly called upon to meet Federal politicians when they came to do talkback radio.

Talkback radio in Australia is one of a few in the world that engages with and wields enormous political power.It is more powerful here than in the US or Britain.

John Howard, the second-longest serving Australian Prime Minister knew the power of this media platform.

In the mid-90s as Leader of the Opposition in 1995 and Prime Minister in 1996, I got to meet him on several occasions and escort him to the ABC studios in Adelaide Terrace in Perth.

He was always engaging on radio and in the flesh.

I've previously analyzed Howard's great skill as a political marketer.

This time, I wanted to look at his speaking skills.

Here's an analysis of hearing him up close and personal recently at a private breakfast in Perth.

 1. The Look and Wardrobe

He still wears the power dress of dark suit, white shirt and red tie.

He wore cufflinks and did his jacket up.

At age 75 years, he looked fit and tanned.

2. The Memory and No Notes

Howard suffered a hearing impairment in his youth and he continues to wear a hearing aid.

This encouraged him to develop an excellent memory. A tool he still uses today.

By relying on memory, this allowed him not to wear glasses.

3. The Eye Contact

His eye contact with the audience was excellent.

This has been a skill developed over a lifetime of giving speeches and this is a learned skill anyone can master with enough practice.

4. The Loud Voice with Variety

Even up the back of the room everyone could hear him.

Excellent projection, tone, timbre and control.

5. The Rapport Building

In this speech he acknowledged the influencers in the room, like former Premier Richard Court and veteran businessman Harold Clough.

6. The Language

You can tell he is a trained lawyer and masterful with words.

7. Stance

John Howard is considered short, even though he reportedly is of average height at 176.5cm.

The way he stood at podium made him appear taller.

8. Body Language

What stood out was his expansive use of arms and body.

When he used the term "huge breakthrough" he pushed his arms forward congruent with his message.

When he talked about supply and demand curves, he crossed his arms to illustrate two lines in a graph crossing.

Very subtle but worked in context.

9. Use of Metaphors

"He could intercept a ball and run for the try line like the best of them," was more memorable one when  describing the talent of fellow colleagues.

10. Finish on a Strong Point

His closer was very strong.

Please consider my next public speaking seminar on Tuesday November 25th 930am to 1pm. Book here.

Feedback from Public Speaking Masterclass - Powerful and Persuasive Speechwriting September 23rd 2014

Feedback from past delegates:

"I liked his personal relationship with the content."

Marcelo Mesquita, Owner Intense Health Clinic, Booragoon
"Powerful reminder of the principles underpinning speech writing."

Oye Akindele Obe, Managing Director Akata Resources, West Perth

"I liked the stories and grabbing the attention of the audience."

Andreia Mesquita, Nutritionist Intense Health Clinic, Booragoon

"I liked his hostory of the story"

Damian Ganzer, Director, Bioffice, Morley

Learn the art of speech building, structure and writing in this half-day seminar. This workshop is ideal for anyone wanting to better understand the techniques used by the professionals. Write better speeches in less time.


How to write for impact.
How to make a memorable beginning.
Seven strategies for targeting your message to your audience.
How to weave personal stories into your presentations to build
credibility and audience rapport.
The 14 strategies President William Jefferson Clinton uses in his
How to plan for audience interaction.
How to write a powerful ending.

Total Cost: $495.00 (incl. GST)

Ongoing mentoring for 90 days after the event and we will review any speeches you write valued at $400.

Next course is Tuesday November 25th 930am to 1pm.

Book online.


Wednesday, November 05, 2014

Secrets of Email Marketing Course for Marketing Institute of Singapore October 20th

Feedback for Secrets of Email Marketing Course for Marketing Institute of Singapore October 20th.

"What I learnt was the importance of having a catchy subject heading in emailing so that my EDM will not be in the "trash". I also learnt how business planning effects the company marketing strategies. Understanding the STEEP concept is very useful and enhanced my knowledge."

 Yeng Choy Mei, Assistant Manager Republic Polytechnic Singapore

"Thomas is an engaging trainer who has great and in-depth knowledge of email marketing, from traditional to new media. He is also very approachable and is open to discussion very freely. He has also shared some very insightful ways to making an EDM easier to reach out to its intended target audiences. Knowing and understanding the common mistakes are important to creating an effective email direct mailer."

Daniel Loo, Executive, Strategic Marketing, NTUC Income Insurance Co-operative Limited, Singapore

 "In a relaxed and informal environment, Mr Thomas Murrell was able to present a very informative workshop addressing all our issues. He was helpful with his explanations and kept everyone engaged throughout the session by keeping the topics interesting. There is definitely a lot to take away from the workshop."

Shivvani Jegatheesan, Executive Community Relations, Singapore Children's Society, Singapore

"Mr Murrell taught the class based on his experiences. The case studies and examples he gave were really useful and relevant. I really enjoyed the course, especially the group work he assigned us to. He helped me understand email marketing better and how I can better engage my target audience on social media such as LinkedIn. This is the course to attend if you would like to do email marketing more effectively."

Carol Huang Wansi, Executive Community Relations, Singapore Children's Society, Singapore

"Thomas has good knowledge and great concepts about email marketing. He is able to guide us during our group discussion and lead us to the right direction. A very good mentor indeed. I have learnt the different aspects of email marketing, the Do's and Don'ts and the things to look out for when creating an EDM. I enjoyed how Thomas interacted with us during our group discussion and was able to give ideas and suggestions."

Eileen Po, Events Executive, NTUC Income Insurance Co-Operative Ltd, Singapore

"Before I attended this course I did not know what are the ways I can market my product and how to find a database to send product information to. After attending this course, I have many great ideas on how email marketing works. How I can obtain a database to send product information, how to use SMART goals to achieve my target goal. I really appreciate the facilitator, Mr Thomas Murrell in allowing the class to brainstorm the ways I can market my product with a minimum cost incurred."

Daphne Phua, Director Inspirational Mind Pte Ltd, Singapore