Tuesday, March 31, 2015

The Experiment - New Business Germinator

What is ‘The Experiment’!

The Experiment is a union of entrepreneurial minds, each committed to leading a new era of profitable, ethical, sustainable international businesses.

The Experiment participants are successful entrepreneurs looking for their next ventures and see huge potential in building businesses that take advantage of disruptive technologies, especially those addressing the world’s sustainability challenges.

These Entrepreneurs are excited about the competitive advantage they have over governments and ‘Big Business’. They think big, can mobilize quickly and transcend where established bureaucratic organisations cannot. Their visions do not get compromised in favour of delivering immediate shareholder return. Experienced, but flexible minds that have the resources to mobilize quickly to capitalise on opportunities.

The Experiment participants are committed to replicating the model. They know that, to change the direction the world is headed, they need to grow the concept and spread the culture. There are plenty of business opportunities to share around. They are the founders of this new entrepreneurial culture.

 The Start!

The Experiment is commencing on 19 March 2015 in Perth, Western Australia.

A group of ‘entrepreneurs’ will be invited to participate in the in initial ‘Experiment’ session fortnightly over a six-month period.

The initial Experiment program will be following a draft template however will be, by its very nature, dynamic and evolving. Future programs will always be set in such a way as to allow on going ‘fine tuning’, adaptation, and evolution.

The success (or not!) of The Experiment will be judged on the number of actual Business Entities put together. These entities will then be monitored monthly on an on going basis and reported in a central web portal. 

I'm very pleased to be one of the facilitators.

If you are looking for an experienced facilitator for your next strategic planning session, inquire here.

Wednesday, March 11, 2015

Launch of High Viz for Small Biz Mastermind Thursday February 26th 2015

Delighted to have launched my new High Viz for Small Biz Mastermind on Thursday February 26th 2015.

Here is the video.

Here is my Powerpoint and application forms.

Here is the media release:

     Media Release                                                                                 26/2/2015

New Thought Leadership Marketing Mastermind

Perth-based International Business speaker, author and consultant Thomas Murrell of 8M Media and Communications has launched Western Australia’s first thought leadership marketing program.
The unique mastermind concept “High Viz for Small Biz” is aimed at consultants, coaches and experts who want to grow their practices.

“The program is aimed at anyone who sells their brain for money to solve complex problems; this could be accountants, lawyers, engineers, coaches, consultants or small business owners,” Mr Murrell said.

The program features a mix of one on one mentoring, group problem solving and the development of individual action plans.

“Over the past 18 years of being in business myself, I’ve developed some unique intellectual property and methodology based on the emerging and newly established field of thought leadership marketing and I believe there is a massive opportunity for professionals in Perth to embrace this concept,” Mr Murrell said.

Mr Murrell believes traditional approaches to marketing within the professional services sector are being disrupted because of technology and social media.

“With social media anyone can position themselves as an expert or authority within a niche and we’re seeing the emergence of specialty consultants in a whole range of areas, the key challenge now is how to build your practice to ensure a regular pipeline of work,” Mr Murrell said.

The program is specifically designed to stimulate business growth, sales and referrals using non-traditional methods and instead uses a thought leadership marketing model to create visibility and credibility and ultimately profitability for small business owners.

“High Viz for Small Biz has received a very positive response when I beta tested it with a trial group and I’m looking forward to the commercial roll out of the program,” Mr Murrell said.

Successful applicants will need to have a turn-over of a million dollars or less and a desire to grow well beyond this figure.

The program costs $800 per month for a minimum sign-up of three months.

“This is very competitively priced in the marketplace for what mastermind members get and I give a full money back guarantee if they are unable to increase revenue by this amount per month,” Mr Murrell said.

Here is my Powerpoint and application forms.

Corporate MC Japan Festival Corporate Matsuri Event March 5th 2015 Government House Ballroom

It was great to meet lots of new people at the Japan Matsuri Corporate Event At Government House in Perth. I loved being the Corporate MC and the "Kagami-biraki" ceremony (pictured).

Kagami-biraki is a ceremony performed at celebratory events in which the lid of the sake barrel is broken open by a wooden mallet and the sake is served to everyone present.

Kagami refers to the lid of the sake barrel and biraki means "to open" so kagami-biraki literally means "opening the lid."

Because of the lid's round shape, the kagami is a symbol of harmony. The kagami-biraki, therefore, represents an opening to harmony and good fortune.

Corporate MC for the second Japan Festival Corporate Matsuri Event

Client Testimonial

"Thanks again for last night. Excellent MC work. You were highly professional and a delivered a great result. Client obviously very pleased. 

Chris Bennett
Spirit Events and Entertainment