Wednesday, May 27, 2015

Eight Tips from 18 Years As A Professional Speaker On Keeping Your Pipeline of Work Full

I was recently asked by the National Speakers Association of Australia, WA Chapter to present on "tips from the trenches" and then take part in a panel centred around how to keep your speaking/training diary full. 

After 18 years as a full time professional speaker, here are my eight tips:

1. Mastery

Get good at speaking. I remember early in my career I would aim for three speeches a day. 
One to a breakfast service group such as Rotary, a networking lunch group and then run a three hour seminar at night.

The sheer practice and volume of speeches made me a better speaker. I also learnt how to manage energy levels.

2. Marketing

Build a tribe of followers.

These are the three S's of successful speaker marketing:

Subscriber permission-based email newsletter.
Social Media Marketing

3. Money

Watch your cash outflow.

As Patricia Fripp says "it's not how much you earn but how much you keep."

Don't give up your day job! Be aware of lumpy cash flow. 

4. Multiple Streams of Income

Leverage into multiple income streams.

This could be speaking coaching, consulting or mentoring.

This will help with lumpy cash flow.

5. Metrics

Test and measure everything.

6. Mechanics

Systemise everything.

Outsource low value work.

If you took out personal effort what would you have?

Is your business scalable and global?

7. Mentor

Get a mentor, collaborate and join a mastermind group.

8. Murphy's Law

Expect and plan for the unexepected.

If it can go wrong, it will go wrong at some stage!

Need a professional speaker? Enquire here.

Liam Bartlett Perth and Andrew Vlahov Perth - Big Men of Perth - Professional Speakers and MC's Perth

Andrew Vlahov is a retired Australian professional basketball player who played in the National Basketball League of Australia from 1991 through until the 2001/2002 season. Vlahov is now managing director and chief executive of listed thermal energy company Enerji.

While still on the playing roster with the Wildcats, Vlahov teamed up with ex-NBA player and fellow Western Australian Luc Longley to purchase the Wildcats franchise from owner Kerry Stokes.

Once Longley pulled out of the venture Vlahov was the majority shareholder of the club (with Mack Hall holding a small minority of shares) until the completion of the 2005/2006 season when West Australian Jack Bendat took over the club.

In his time as owner of the Wildcats, Vlahov was instrumental in the NBL's push into the Asian market including match telecasts to Asian countries and the now discontinued "Singapore Spectacular" (a regular season match where the Wildcats played host to another NBL team in Singapore).

Vlahov appeared in a television commercial for "King Size Big and Tall", an Australian clothing company that specialises in clothing for big men. (Source: Wikipedia)

Liam Bartlett is a journalist from Perth, Western Australia. He worked on the Nine Network's 60 Minutes current affairs program for six years and a half years before leaving, citing family reasons.

Previously, Liam had a six year stint with ABC radio station 720 ABC Perth, presenting the morning program. He had previously worked for STW 9 in Perth and GWN in Bunbury as a news anchor and reporter.

While working on Perth radio stations, Liam also had a weekly opinion column in the News Corporation newspaper The Sunday Times. He had previously appeared on television on the 7.30 Report, ABC TV and the Nine Network Australia (GTV Melbourne) presenting both current affairs and news.

Bartlett was a delegate to the Australian Constitutional Convention 1998. He was an elected delegate and had contested the poll as an independent candidate.

In 2002, Bartlett won a Churchill Fellowship to study investigative journalism. He spent three months in the United States and the United Kingdom.

In July 2006 he left Perth radio station 6PR after only nine weeks on air to join 60 Minutes, replacing the late Richard Carleton.

During his career Bartlett has won three international and two national awards for reporting, including New York Festival awards for both TV and Radio and the Bridget Bardot (Genesis) Award for TV. In addition he has been awarded four (4) separate state-based (WA) AJA (Australian Journalists Association) Awards for investigative reports and feature writing.

Pictured with them both.

Looking for Professional Speakers and MC's in Perth - book Thomas now here.

Monday, May 25, 2015

Media Training April 23rd 2015 Rottnest Island

Feedback from delegates:

"Informative, relevant and taught from expeience."

Luca Beretta, Programmed Facility Management, Rottnest Island

"I liked the full interaction with cameras, lights etc"

 Orrin Neale, Island Engineer, Programmed Facility Management, Rottnest Island

"Tom was very engaging and made us all feel very comfortable."

Aimee Ryan, Contract Administration Manager, Programmed Facility Management, Rottnest Island

"The information was relevant to our requirements."

Chris Derrick, Island Operations Manager, Programmed Facility Management, Rottnest Island

The next "Winning the Media Game", media training course in Perth is Tuesday 9th June from 9.30am to 4.30pm.

Book here.