Wednesday, April 14, 2010

2010 Media Trend Predictions Come True

You may remember my article “Top 10 Media Trends for 2010” Wednesday, March 03 2010, where I predicted Fetch TV would be delivered via smaller internet providers.

One of my delegates at the recent Essentials of Investor, Media and Stakeholder Relations seminar on April 13th in Perth for Company Secretaries Association, Chris Brown, Company Secretariat for iinet updated me on their latest ASX Announcement, Media Release and media coverage.

It is interesting to compare - 1. ASX Announcement - simple, concise and compliant

IinetASXAnn

2. With media release - more detail, hype and quotes,

IInetpressrelease

3. With the final media coverage - range of angles, sizes and photos.

Iinetmediacoverage


Lessons learnt - it is worth the extra effort, time and money to turn an ASX Announcement into a media release.

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